Boxing Day TV deal: 43-inch Philips just £389 at Amazon today

 Boxing Day TV deal: 43-inch Philips just £389 at Amazon today
(Image credit: Philips)

Looking forward to putting your feet up for some festive Boxing Day viewing but gripped by the nagging feeling that your telly could really do with an upgrade? Amazon may have the answer. 

For today only, Philips' 2019 43-inch 'The One' 4K TV (model number: 7304) is just £389 at Amazon. It's been discounted by almost 30 per cent, saving you £160 on the already reasonable RRP.

Philips 43PUS7304 4K Smart TV £549 £389 at Amazon

Philips 43PUS7304 4K Smart TV £549 £389 at Amazon
You save £160 if you take Amazon up on this sensational deal today. It's a 43-inch, 2019 Philips TV for £389. You've got three-sided Ambilight, 4K resolution, HDR10+, Dolby Atmos and Dolby Vision. We've seen it discounted a little – but never quite like this. It's on for 24 hours only...

'The One' is a 4K HDR TV that, unusually for a TV of this price, supports both HDR10+ and Dolby Vision HDR formats. It's based on the Android TV platform, meaning it also has built-in access Netflix, Amazon Prime Video, Google Play Movies, BBC iPlayer and more. And it boasts Philips' killer TV feature: Ambilight.

This 2019 Philips model boasts some of Philips' tastiest tech, including three-sided Ambilight (which glows light behind your TV to create a more immersive picture) Dolby Atmos audio support and voice functionality via a third-party Alexa product.

We were impressed by the 7304 when we saw it at its launch event, and although we haven't had it in for a thorough review, at just £399 today we wouldn't put anyone off buying it.

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Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds.