Prime Day in October: the best early AV deals for Amazon Big Deal Days

Prime Day? In October? Let us explain...

In just over a week's time, Amazon's next big sale will take place. It's not actually called Prime Day, but Prime Big Deal Days is essentially the same thing – a 48-hour sale with big discounts on all kinds of products. It takes place from 8-9th October.

The sale spans all areas of Amazon, but of course we're here for the hi-fi and home theater side of things. And there are great deals already live, which bodes very well for the event itself. We've collected all the best deals on the best products below, including TVs, headphones, soundbars, wireless speakers, projectors, turntables, hi-fi separates and more. We'll update this page regularly to make sure the deals are still live.

As ever, our advice is based on our experience reviewing the product and category we're talking about. Outside of special exceptions (which we'll highlight), we only recommend products we've tested and know are worth your hard-earned dollars. We'll let you know if a product has reached its lowest ever price too, so you have everything you need to make an informed buying choice.

Ready? Let the savings begin...

Quick links

Editor's picks: the best early Prime Day deals overall

Sony XR-55A80L was $1899 now$1199 at Best Buy (save $700)
What Hi-Fi? Awards winnerRead our Sony XR-55A80L review

Sony XR-55A80L was $1899 now $1199 at Best Buy (save $700)
The Sony A80L was the surprise TV of 2023. It uses standard OLED panel technology (rather than QD-OLED or MLA) but produces an incredibly punchy, vibrant and exciting picture that still exhibits Sony's trademark authenticity. What Hi-Fi? Awards winner
Read our Sony XR-55A80L review

4 months' Amazon Music Unlimited was $40now FREE
Read our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was $40 now FREE
Make a massive saving on Amazon's dedicated streaming platform for four whole months. Normally $10.99 a month ($9.99 for Amazon Prime members), you can now save around $40 with this deal.
Read our Amazon Music Unlimited review

55-inch LG C2 OLED was $1897 now $1336 (save $561)
Five stars
Read our LG C2 review

55-inch LG C2 OLED was $1897 now $1336 (save $561)
The stunning LG C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. On sale, it's hard to refuse if your budget can stretch to it. Five stars
Read our
LG C2 review

Apple AirPods Max was $549 now $429 (save $120)Five stars
Read our Apple AirPods Max review
Lowest ever price

Apple AirPods Max was $549 now $429 (save $120)
The AirPods Max have been succeeded by the USB-C model, but they're still sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. Five stars
Read our
Apple AirPods Max review

LG OLED48B4was $1499now $749 at Best Buy (save $750)

LG OLED48B4 was $1499 now $749 at Best Buy (save $750)
We haven't tested this TV, but last year's B3 earned five stars, so we're expecting big things. It's another entry-level model, and for the first time comes in this 48-inch size, which could be perfect for gaming (its gaming specs are flawless, with four HDMI 2.1 ports). The Alpha 8 processor should keep things moving nicely. At half price, this is a great deal on such a well-specced TV.

Apple iPad (2021) 64GB was $329 now $199 (save $130)Five stars
Read our Apple iPad (2021) review

Apple iPad (2021) 64GB was $329 now $199 (save $130)
The 2021 iPad comes packed with an impressive display, engaging audio, and an excellent camera. If you need a tablet for browsing the internet, playing games, and streaming your favorite shows, this is an awesome choice. Five stars
Read our
Apple iPad (2021) review

Apple AirPods 4was $129now $118 at Amazon (save $11)Read our hands-on Apple AirPods 4 review

Apple AirPods 4 was $129 now $118 at Amazon (save $11)
That didn't take long. Apple's latest entry-level AirPods have only just landed, and already they're discounted at Amazon. This is the model without active noise cancellation, but the ANC version is discounted too, from $179 to $169. Who said Apple products never saw deals?
Read our hands-on Apple AirPods 4 review

JBL Xtreme 2 was $350 now $179 at Walmart (save $171)
 "Five starsRead our JBL Xtreme 2 review
Half price!

JBL Xtreme 2 was $350 now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! Five stars
Read our JBL Xtreme 2 review

Elac Debut 2.0 B6.2 was $399 now $319 at Amazon (save $80)
Five stars
Read our Elac Debut 2.0 B6.2 review

Elac Debut 2.0 B6.2 was $399 now $319 at Amazon (save $80)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars
Read our
Elac Debut 2.0 B6.2 review

The best early Prime Day headphones deals

Apple AirPods 4was $129now $118 at Amazon (save $11)Read our hands-on Apple AirPods 4 review

Apple AirPods 4 was $129 now $118 at Amazon (save $11)
That didn't take long. Apple's latest entry-level AirPods have only just landed, and already they're discounted at Amazon. This is the model without active noise cancellation, but the ANC version is discounted too, from $179 to $169. Who said Apple products never saw deals?
Read our hands-on Apple AirPods 4 review

Apple AirPods Max was $549 now $429 (save $120)Five stars
Read our Apple AirPods Max review
Lowest ever price

Apple AirPods Max was $549 now $429 (save $120)
The AirPods Max have been succeeded by the USB-C model, but they're still sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. Five stars
Read our
Apple AirPods Max review

Sennheiser Momentum True Wireless 3was $279now $139 at Amazon (save $140)
Five stars
Read our Sennheiser Momentum True Wireless 3 review

Sennheiser Momentum True Wireless 3 was $279 now $139 at Amazon (save $140)
They've since been replaced by the True Wireless 4, but these remain excellent wireless earbuds. Combining a spacious, refined sound with aptX support and a natty design, they're a solid option, and even more tempting at this price. Five stars
Read our
Sennheiser Momentum True Wireless 3 review

AKG Y500 Wireless was $150 now $119 at Amazon (save $31)
"Five stars
Read our AKG Y500 review
TODAY'S BEST WIRELESS HEADPHONES DEAL
was US$150 now US$75 at Amazon US

AKG Y500 Wireless was $150 now $119 at Amazon (save $31)
"Juggling good sound quality, clever features, durable build quality and attractive design in equal measure is no mean feat, but AKG pulls it off while making it look easy" – that's what we said of these wireless on-ears in our Y500 review.
Five stars
Read our
AKG Y500 review

Shure Aonic 50 was $399 now $214 at Amazon (save $185)
Read our Shure Aonic 50 review
Lowest ever price

Shure Aonic 50 was $399 now $214 at Amazon (save $185)
Given this is new ground for Shure, the Aonic 50 are a solid first attempt at a pair of wireless noise-canceling headphones. They aren't quite as engaging as the Sony and Sennheiser class leaders, but they do offer outstanding levels of detail, clear and clean delivery and solid bass.
Read our Shure Aonic 50 review

Panasonic RZ-S500W was $180 now $127 at Amazon save $53)
What Hi-Fi? Awards winner
Read our Panasonic RZ-S500W review
THE BEST BUDGET TRUE WIRELESS EARBUDS
was US$180 now US$120 at Amazon US

Panasonic RZ-S500W was $180 now $127 at Amazon save $53)
Panasonic's noise-cancelling true wireless earbuds are the best you can buy at this new permanent price drop, offering features and sound quality that are very rare at this price. Check out our RZ-S500W review. What Hi-Fi? Awards winner
Read our
Panasonic RZ-S500W review

The best early Prime Day TV deals

55-inch LG C2 OLED was $1897 now $1336 at Amazon (save $561)
Five stars
Read our LG C2 review

55-inch LG C2 OLED was $1897 now $1336 at Amazon (save $561)
LG's stunning C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. At this price, it's hard to refuse if your budget can stretch to it. Five stars
Read our
LG C2 review

Sony XR-55A95K was $3000 now $2479 at Walmart (save $521)
Five starsRead our Sony A95K review

Sony XR-55A95K was $3000 now $2479 at Walmart (save $521)
The Sony A95K was the first QD-OLED we tested. Its combination of Quantum Dot and OLED technologies results in a picture with incredible contrast and colors, all tied together with Sony's usual cinematic subtlety. It sounds very good by TV standards, too. A very expensive TV at launch, this trailblazer is now much more affordable. Five stars
Read our Sony A95K review

LG OLED48B4was $1499now $749 at Best Buy (save $750)

LG OLED48B4 was $1499 now $749 at Best Buy (save $750)
We haven't tested this TV, but last year's B3 earned five stars, so we're expecting big things. It's another entry-level model, and for the first time comes in this 48-inch size, which could be perfect for gaming (its gaming specs are flawless, with four HDMI 2.1 ports). The Alpha 8 processor should keep things moving nicely. At half price, this is a great deal on such a well-specced TV.

Sony XR-55A80L was $1899 now$1199 at Best Buy (save $700)
What Hi-Fi? Awards winnerRead our Sony XR-55A80L review

Sony XR-55A80L was $1899 now $1199 at Best Buy (save $700)
The Sony A80L was the surprise TV of 2023. It uses standard OLED panel technology (rather than QD-OLED or MLA) but produces an incredibly punchy, vibrant and exciting picture that still exhibits Sony's trademark authenticity. What Hi-Fi? Awards winner
Read our Sony XR-55A80L review

LG OLED65C4was $2699now $1596 at Amazon (save $1103)Five starsRead our LG C4 review

LG OLED65C4 was $2699 now $1596 at Amazon (save $1103)
The C4 is a big improvement on the C3, and only $100 more. That gets you a sharper, brighter picture with more detail and insight, not to mention much improved sound. As ever, its gamings specs are peerless. Five stars
Read our LG C4 review

The best early Prime Day wireless speaker deals

JBL Flip 6 was $130 now$90 at Walmart (save $40)
Five starsRead our JBL Flip 6 review

JBL Flip 6 was $130 now $90 at Walmart (save $40)
With excellent clarity and separation, punchy bass and even a useful EQ system, the Flip 6 sets the standard for a Bluetooth speaker at its price. And with this discount, it's better value than ever.
Five stars
Read our JBL Flip 6 review

JBL Xtreme 2 was $350 now $179 at Walmart (save $171)
 "Five starsRead our JBL Xtreme 2 review
Half price!

JBL Xtreme 2 was $350 now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! 
Five stars
Read our JBL Xtreme 2 review

The best early Prime Day stereo speaker deals

Klipsch R-41PM Bluetooth was $499 now $218 at Amazon (save $281)

Klipsch R-41PM Bluetooth was $499 now $218 at Amazon (save $281)
Not ones we've tested, but these very well-equipped powered bookshelf speakers from Klipsch offer an integrated phono pre-amp, Bluetooth, digital optical, analog RCA and USB inputs. Now with nearly $300 off.

KEF Q150 was $600 now $350 at Amazon (save $250)

KEF Q150 was $600 now $350 at Amazon (save $250)
We've tested the bigger brothers in this range, the 2018 Award-winning Q350, but the smallest model in KEF's Q range is now $250 off, and that's not a deal to be missed. Sporting a clean, minimal design with a Uni-Q driver array and rear port, this speaker discount is on the white finish. We loved the Q350's even balance, excellent clarity, detail and scale (but wanted more punch), and if the Q150 speakers have an ounce of that presentation, you're in good hands.

Elac Debut 2.0 B6.2 was $399 now $319 at Amazon (save $80)
Five stars
Read our Elac Debut 2.0 B6.2 review

Elac Debut 2.0 B6.2 was $399 now $319 at Amazon (save $80)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars
Read our
Elac Debut 2.0 B6.2 review

The best early Prime Day projector deals

Epson Home Cinema 1080 HD projector was $750 now $650 at Crutchfield (save $100)

Epson Home Cinema 1080 HD projector was $750 now $650 at Crutchfield (save $100)
Not one we've tested but the 1080 is an upgrade on the 1060. There's a boost to brightness and contrast, up to 3600 lumens from 3100, and now stated at 16,000:1 instead of 15,000:1. It sounds well worth the small extra spend.

Epson Home Cinema 3800 4K projector was $1700 now $1649 at Amazon (save $51)
Read our Epson TW3800 review

Epson Home Cinema 3800 4K projector was $1700 now $1649 at Amazon (save $51)
This 4K HDR Epson provides almost everything you could need of an entry level machine. Its natural motion handling, well-balanced colors and excellent abilities with contrast go a very long way indeed. This is an exceptional budget projector.
Read our Epson TW3800 review

The best early Prime Day hi-fi deals

Onkyo TX-8220 was $349 now $199 at Amazon (save $150)

Onkyo TX-8220 was $349 now $199 at Amazon (save $150)
This stereo receiver features two powerful amplifiers, digital audio inputs for TV and BD/DVD player connection, analog inputs for your audio devices and built-in Bluetooth connectivity. There is even a dedicated phono input for your vinyl record player. And you can make a $150 saving.

The best early Prime Day home theater deals

Hisense HS214 was $150 now $90 at Best Buy (save $60)
Read the full Hisense HS214 review

Hisense HS214 was $150 now $90 at Best Buy (save $60)
Hisense's 65cm 'bar with multiple connections (line-in, USB, Bluetooth, optical, HDMI out ARC), three Audio Modes (movie, music, and news), and a bundled universal remote is a great way to upgrade your TV sound while spending very little.
Read the full Hisense HS214 review

Amazon Prime Day FAQ

What is Amazon Prime?

Prime Video displayed on a TV

(Image credit: Amazon)

To be eligible for Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on thousands of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.

In order to be eligible for the trial, you can't have had Prime in the last 12 months.

What is Amazon Prime Big Deal Days?

It's essentially the fall equivalent of Prime Day.

Amazon Prime Day began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Big Deal Days is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.

Prime Big Deal Days is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

When does Amazon Prime Big Deal Days 2024 start?

The 48-hour Amazon Prime Big Deal Days 2024 sale starts at 00:00 PT (03.00 EDT) on Tuesday 8th October.

When does Amazon Prime Big Deal Days 2024 end?

Amazon Prime Big Deal Days is a 48-hour event. So the sale is officially live through Wednesday 9th October. But some deals last longer – stay tuned to What Hi-Fi?, as we'll key you in on what's worth your money.

Amazon Prime Big Deal Days 2024 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.

2. Google a product before buying
Not every Prime Day deal is going to be a winner, so make sure you compare prices online before you buy.

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2024 deals.

Is Amazon Prime Big Deal Days only once a year?

It is, though Amazon's other sales are essentially the same but go by different names. In the spring it's Spring Deal Days, the summer has Prime Day, and then Big Deal Days happens in the fall ahead of November's Black Friday.

What discount is offered on Prime Day?

All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.

What benefits do Prime members get on Prime Day?

In a word, deals. Without Prime, you can't take advantage of the Prime Day discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.

Is Amazon Prime Day sale for everyone?

It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).

Amazon Prime Big Deal Days vs Prime Day

Wondering what the difference is between Prime Big Deal Days and Prime Day? It's really just the name. Both are two-day sales, and both see similar discounts on mostly the same products. It's just that Prime Big Deal Days takes place in October in the run-up to Black Friday, while Prime Day is a summer event.

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply
  • SHaines
    Friesiansam said:
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    This really shouldn't be mysterious: Amazon Prime Days are some of the biggest shopping days there are. When they come around, folks look for whatever information they can find on what deals to expect. When everyone starts searching for specific terms, publishers make sure they have content covering those terms.

    If you go to literally any site that covers consumer electronics, they're covering Amazon Prime Day.
    Reply