Group Black and Ziff Davis Partner to Amplify and Scale Black Voices in Media Ziff Davis has entered into a major strategic partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators, to amplify diverse voices and support Black-owned businesses across the media and advertising industry. In addition to making a significant investment into Group Black itself, the partnership has created “Group Black Uplift,” through which Ziff Davis and Group Black will collaborate to create, amplify, and monetize content across Ziff Davis’ portfolio of media brands. The partnership will fund and provide new exposure for Group Black’s collective of Black-owned content creators on Ziff Davis editorial platforms, as well as provide ad inventory to Group Black to help support the deployment of advertising investments from Group Black’s brand and advertising partners. “Lack of access and investment in Black voices has suppressed the growth, development, and reach of Black-owned media for decades. We’re changing that,” said Travis Montaque, Co-Founder & CEO of Group Black. “When a player such as Ziff Davis shares our vision for a more diverse media economy, re-imagination happens, and new innovative approaches are born. Our hope is that this new approach paves the path for others to join us in our cause.” “We recognize that representation matters and are thrilled to partner with Group Black to further cultivate Black voices on Ziff Davis properties while providing financial and strategic support to Black-owned media,” said Vivek Shah, CEO of Ziff Davis.
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