This year, members of our team had the privilege of attending Fruit Attraction in Madrid—a truly massive trade fair that brings together the global fresh fruit industry. From exciting new developments to deepening relationships with clients, the experience left a lasting impression on all of us.
Anel Blignaut shared her excitement over the strides being made in sustainable food production, with a particular emphasis on supply chain traceability and transparency through technological advancements. She also enjoyed discovering new apple varieties better suited to warmer climates and loved the opportunity to connect face-to-face with both existing and new clients.
For Solène (Dehosse) Reed, one of the key takeaways was that while sustainability wasn’t the main focus of the convention, there is clearly growing awareness of this critical subject. Many passionate individuals continue to push meaningful sustainability efforts forward, serving as a reminder that, despite the challenges, there is hope. Solene also cherished the chance to dive deeper into strategic conversations with the Blue North team and meet online clients in person, strengthening vital relationships.
Chantelle Smit's highlight of the experience was meeting up with one of our clients, PPF Grapes, from India and sitting with them to assist them in completing their carbon footprint dataset on Confronting Climate Change (CCC).
Dianca Yssel was thrilled to reconnect with Elodie Deprez, the Chief Regeneration Officer from The Fruit Farm Group, and present their incredible sustainability work, done in collaboration with Blue North, to Bakker. The positive discussion opened doors to new connections and insights into future opportunities for partnership.
David Farrell reflected on the sheer scale of the event, noting that the convention spanned ten enormous halls, packed with organizations from around the world. With approximately 150,000 attendees in just the first two days, the energy of Fruit Attraction was palpable. David was reminded of the vastness of the fresh fruit industry and the exciting opportunities that lie ahead for Blue North as we continue to grow and expand our offerings.
As we reflect on our time at Fruit Attraction 2024, we’re energized by the conversations, connections, and new possibilities for advancing sustainability in the global fruit industry. A huge thank you to everyone we met and collaborated with during this exciting event!
#FruitAttraction #RegenerativeAgriculture #Sustainability #ClimateActionNow
