The Iconic Group

Location is everything. With thousands of travellers passing through airports every week, the right placement makes all the difference. This MTN brand domination at Cape Town International Airport commands attention where it matters most. From escalator step branding and glass side vinyls to a bold bulkhead - it puts the brand front and center in one of the airport’s busiest areas where travellers check in, grab a coffee and wait to board. Maximum exposure - Maximum impact. Now that’s branding that moves. #theiconicgroup #motioniconsa #escalatorbranding #proximitymarketing #branddomination #airports #transit #oohmedia #advertising

We're all about branding that doesn't disrupt. With a naturally captive audience and high engagement as shoppers move between floors, it's the perfect opportunity for your brand to get noticed. Want to stand out? Let's make your next campaign iconic. #theiconicgroup #motioniconsa #retailadvertising #oohmedia #proximitymarketing #shopperjourney #brandcampaign #escalatorbranding

We're all about turning heads and driving impact where it matters. Here are four powerful ways to make your brand stand out in crowded malls. #theiconicgroup #motioniconsa #escalatorbranding #proximitymarketing #oohmedia #retailadvertising #retail #branding

Escalators are more than just a way to get from A to B – they are a key part of the shopper’s journey, making them the ideal advertising platform. 🛒 Naturally Captive Audience: Escalators are a key touchpoint for many shoppers. This means that your ad is strategically placed where people are already looking – with no distractions. 🛒 High Engagement: As shoppers transition between floors, they’re naturally drawn to escalators – giving your brand the opportunity to capture their attention. Place your brand at the heart of the shopper journey. #theiconicgroup #motioniconsa #escalatorbranding #retailadvertising #oohmedia #shopperjourney #proximitymarketing #brandingonthemove

Ever wondered how it works? From concept and design to manufacturing and installation - we offer full turnkey solutions, partnering with some of the most recognizable brands to bring their campaigns to life. Backed by a highly skilled team, our globally patented escalator step branding easily transforms everyday spaces into exceptional advertising opportunities. #theiconicgroup #motioniconsa #escalatorstepbranding #manufacturing #branding #largeformatprinting #retailadvertising #oohmedia #mediaproduction

This festive season, we partnered with ABSA to deliver a high-impact brand takeover across 11 malls nationwide. From escalator step branding to bulkheads and lift branding, this multi-media campaign created an unmissable experience for shoppers, keeping the brand top of mind. What makes a brand takeover truly impactful? OOH Retail Hyper Proximity Marketing: making every step, glance and moment count. #theiconicgroup #motioniconsa #retailadvertising #proximitymarketing #brandtakeover #branddomination #oohmedia #banking #retail

Why compete for ad space? Escalator advertising gives your brand exclusive visibility, right where it matters. 🛍️ No Competition: While digital screens flight multiple brands on rotation, we dedicate over 80sqm of ad space to your brand. No distractions, no split focus. Just your brand in clear line of sight. 🛍️ Seamless Integration: Escalator advertising fits seamlessly into the mall’s aesthetic – easily captivating shoppers without adding clutter. Want to stand out? Maximise your ad spend with a platform that dominates! #theiconicgroup #motioniconsa #escalatorbranding #retailadvertising #oohmedia #smartadvertising #maximisevisibility

Are you a dynamic sales professional ready to make your mark? We’re looking for a passionate Media Sales expert to join our team! If you're ready to take your sales career to new heights, we want to hear from you >> https://bit.ly/4g79bcd #theiconicgroup #motioniconsa #proximitymarketing #recruitment #advertising #sales #retailadvertising #oohmedia

We know a thing or two about creating impact – reaching the ideal audience at the right place, at the right time – with over 80sqm of dedicated ad space. See why the most recognisable brands choose Hyper Proximity Marketing to drive their campaigns. #theiconicgroup #motioniconsa #proximitymarketing #retailadvertising #oohmedia #retail #advertising #impactmarketing

When it comes to standing out - subtlety simply won't cut it. Forget playing it safe. Try something bold, different, non-traditional. Make your brand the one shoppers can't ignore. What could go right? #theiconicgroup #motioniconsa #retailadvertising #oohmedia #proximitymarketing #impactmarketing #retail #brandcampaigns