Ivie Media

Ivie Media's Client Services Director, Rowan Varkevisser, will be sharing his knowledge around Dynamic Creative in Advertising next week at the Modern Marketing expo in JHB, hope to see you there!

Calling all SME's ....

In today’s attention economy, long-term success hinges on increasing retention rates and boosting customer lifetime value. At Ivie Media, our approach to paid media is crafted to foster deep customer loyalty and deliver targeted, strategic brand awareness, especially for small and medium-sized enterprises (SMEs). A recent collaboration with Tractor Outdoor and Lula showcases our commitment. Through the SME Launchpad initiative, SMEs gain unprecedented access to free advertising across Tractor Outdoor’s extensive digital screen network. This initiative is more than just exposure—it's about empowering small businesses to amplify their visibility and reach in a crowded market. At Ivie Media, we’re dedicated to creating real, value-driven opportunities that propel SMEs toward sustainable growth. Ready to take your brand to the next level? Let’s connect and explore how we can help you thrive. https://lnkd.in/gRwQmXtZ #MarketingStrategy #BrandAwareness #SMEGrowth #CustomerLoyalty #IvieMedia

"Let's not forget the power of brand building in our pursuit of measurable performance"

How to "sponsor rugby", without sponsoring rugby... We wanted to add another layer to our client Lula's OOH campaigns and position them with sporting events outside of TV. This was achieved by strategically placed dynamic content on game day, at bars and restaurants across South Africa filling up with supporters when the Boks opened up their first test against Wales. Thank you to our partners at Polygon for the smooth execution.

Programmatic Digital Out-of-Home (pDOOH) is like billboard advertising on autopilot! We've summarised why it is so effective and how we use it for our clients in this short video. Think Geo-fenced locations, less spend wastage, more targeted to your audience, and all of this tracked to show you who is viewing your ad and visiting your website or your store. Curious to see what a pDOOH campaign can achieve for your brand? #DOOH #ProgrammaticAdvertising #DigitalMarketing #SmartAds #IvieMedia

At Ivie Media, we're revolutionizing media campaigns by leveraging first-party data analyzed through cutting-edge AI tools. This approach ensures precision targeting and maximizes ROI for our clients. Watch a snippet of one of our POV videos to see a day in the life of a specific target market. Our approach of using an array of data, overlayed with a consumers unique customer journey ensures we are able to deliver the right content, at the right time, thereby increasing conversion probabilities. Discover how our data-driven strategies can boost your brand's visibility and engagement. Partner with us to harness the power of innovative media solutions! #DataDriven #AI #MediaStrategy #FirstPartyData #MarketingInnovation #IvieMedia

Happy National Billboard Day! 🎉 We're proud to be part of an industry that paints the town with creativity and captures attention like no other. As an agency specialising in OOH, we understand the power of billboards in sparking conversations and shaping perceptions. To celebrate, the Ivie Media team is excited to share our favourite billboards of 2024! 🌟 From bold designs to clever messages, each one represents the essence of creativity and innovation in OOH advertising: 💠 Timing is everything. VEGEMITE’s "From one icon to another, welcome to Australia," billboard speaks volumes, evoking instant recognition. Launched in Melbourne just ahead of Taylor Swift's Australian leg of the Eras Tour Concerts, it's a brilliant yet simple tactic for a brand to stake its claim and bring about smiles. 💠 Capital One new see-through credit card billboard is not just stylish - it's a clear statement about financial transparency. This cool billboard stunt is part of Capital One UK’s campaign to make credit clearer. It's a fun way to remind people about the true costs of borrowing. #NationalBillboardDay #OOHMarketing #IvieMedia #BillboardCreativity

Recent data from the latest Radio Audience Measurement (Rams) in South Africa showcases the enduring strength and resonance of radio as a medium. Here are some key highlights from the Rams data: 📻 75% of South Africans 15+ tune in to radio weekly, spending an average of five hours and 12 minutes listening daily. 📻 Radio enjoys popularity across all socio-economic groups, maintaining a strong presence even as digital platforms continue to grow. 📻 Commercial and public stations attract diverse audiences, with many boasting over 1 million weekly listeners across various languages. Gary Whitaker, CEO of the Broadcast Research Council of South Africa, emphasises radio's vibrancy and local cultural connections, enabling it to thrive alongside new media. Ivie Media recognises the unique power of radio advertising in reaching diverse audiences and fostering intimate connections. Our expert solutions are tailored to help you leverage this vibrant medium effectively, ensuring that your message resonates with the right audience, maximises your budget, and unlocks the full potential of your brand. Check out the full article below on Bizcommunity.com⬇ #IvieMedia #OOHMarketing #RadioAdvertising #OOH #AdvertisingTrends #MarketingStrategy

We’re excited to share three top tips from Irina Vlad, our Managing Director at Ivie Media, drawing from her impressive 15 years in marketing! 🚀 ✨ Location placement is important: Maximise your message's impact with strategic placement by considering high-traffic areas where your target audience spends time ensuing your OOH ad captures the right attention. ✨ Tracking is key! Embed tracking information in your OOH ad to gauge engagement. Measure website visits, inquiries, and impact effortlessly. ✨ Simplify to amplify! Strive for clarity in your OOH campaigns. Keep designs crisp, messages clear. Capture attention with concise, impactful content. #MarketingTips #OOHAdvertising #IvieMedia #OOH