Four The Loeries, Four incredible partnerships 🏆 To our clients, your vision inspires us to create meaningful work - thank you for trusting us to tell your stories and make these wins possible; Bronze for Sealand Gear Ambient OOH, Bronze for Gun Free SA Print Ad, Silver for Lexus South Africa Ambient OOH and finally, Silver for Malvah Studio Website Design. Here’s to creating more Bold work! 🥂
M&C Saatchi Abel
Advertising Services
Cape Town, Western Province 19,252 followers
Creating beautifully simple solutions for an increasingly complex world. We call this Brutal Simplicity of Thought.
About us
M&C Saatchi Abel is a strategic advertising, marketing & communications consultancy. Because simple ideas enter the brain quicker, and stay there longer - we believe in the Brutal Simplicity of Thought. We're based in Cape Town and Joburg, so connect with us to keep up to date with our work, our thinking, our culture and our people. Founder of The Street Store, a force for good initiative.
- Website
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https://linktr.ee/mcsaatchiabel
External link for M&C Saatchi Abel
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Cape Town, Western Province
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Brand & Marketing Strategy, Integrated Advertising, Channel Strategy, PR, Digital Design, Content, Mobile, CRM / eCRM, Data & Metrics, Direct Marketing & Loyalty, Activation, Retail, Eventing, and Creative Advertising
Locations
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Primary
5th Floor, The Media Quarter
Corner of Somerset Road & De Smit Street, Greenpoint
Cape Town, Western Province 8001, ZA
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9, 8th Street
Houghton Estate
Sandton, Johannesburg, Gauteng 2198, ZA
Employees at M&C Saatchi Abel
Updates
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Bold work pays off 🔥 Here’s to our 33 The Loeries finalists across 7 of Africa’s most iconic brands, in 22 different categories including B2B, media innovation and integrated campaigns. Here’s to the bold teams and incredible clients that made it happen #NoDNAjustMCSA 😮💨
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Today a new chapter begins for our group of creative companies with the launch of 𝗧𝗵𝗲 𝗨𝗽&𝗨𝗽 𝗚𝗿𝗼𝘂𝗽. We're looking forward to this exciting journey, and to seeing the impact The Up&Up Group has, not just on and in the industry, but also within our incredibly country. Onwards, Upwards (or rather, 𝗨𝗽&𝗨𝗽).
𝗠&𝗖 𝗦𝗔𝗔𝗧𝗖𝗛𝗜 𝗚𝗥𝗢𝗨𝗣 𝗦𝗔 𝗕𝗘𝗖𝗢𝗠𝗘𝗦 𝗧𝗛𝗘 𝗨𝗣&𝗨𝗣 𝗚𝗥𝗢𝗨𝗣 Today is an incredibly special one, as our South African & African Group becomes 100% locally owned. And with this exciting move, we have created a new holding company and brand that represents the hopes and dreams of our founders, our partners, our people, our clients, our country and continent. The name of the company is "𝗧𝗵𝗲 𝗨𝗽&𝗨𝗽 𝗚𝗿𝗼𝘂𝗽" and under whose control, M&C Saatchi Abel (Cape Town, Johannesburg, our Amsterdam office - and Africa affiliate network), Levergy, Connect, Dalmatian, Razor PR and Black and White Agency, will continue to operate. So please join us in celebrating the start of a new journey as one of South Africa's and Africa's largest and most vibrant group of creative companies. Read more about this exciting news on The Financial Mail ZA Redzone: https://lnkd.in/de2kJi2w
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Ever wonder how Simba got KFC’s secret recipe? For this 360°campaign, we initially thought that we had to tell a single story of how this flavourful collaboration came to be. But, the reality was that we don't actually know how it happened. Conceptually, that was ideal: not knowing allowed us to open up all sorts of storytelling avenues, like potentially theorising on the many possibilities with all of Mzansi. It's the perfect storm – one that roarrrs with finger lickin’ good flavour.
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South Africans don’t just overcome challenges; we stare them down 🔥 The new spring meal from Nando’s is a flame-Grilled Shisinyama-Flavoured Chicken Sosatie on a bed of delicious coleslaw and a toasted flatbread for only R55. The thing is before you can fold the flatbread to devour it, you need to pull out the stick. So, instead of doing a boring “this is how you take the stick out” ad, we decided to demonstrate this in a Nando’s way. We positioned the new meal as the reward for the perseverance it takes to stick it out no matter what crosses our path, even when it’s 5 gents on the back of a bakkie staring into your soul. And now with the Nando’s Cabo Sosatie Flatbread South Ah has an unofficial official meal to reward themselves with after a tough day of sticking it out. Read more about this work here: https://bit.ly/3XDQdCO
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M&C Saatchi Abel reposted this
The team M&C Saatchi Abel together with our brave client Lesego Ngcamu Standard Bank South Africa made this work a reality. A piece of work (amongst many) we’re incredibly proud to share. 💙 #SBLOVE #WeBoldlyGo #AI
Co-Founder & Chief Operating Officer, Up&Up Group South Africa (African Affiliate of M&C Saatchi Worldwide) | ACA Growth Portfolio Member | AAA Academic Advisory Board Member | Effie South Africa Judge
How do you promote the Standard Bank Banking App without disturbing your client's Youtube playlists? Simple. Use Artificial Intelligence to create 17 different types of ads to match the genre of music they are listening to. Meet "Covert Ads" by Standard Bank.... I LOVE IT 😂 Neo Mashigo Mike Abel Masego Motsogi Jacques Burger Robert Grace Diana Springer Lesego Ngcamu Standard Bank South Africa
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Our #Stokvel hits a little different. Apply for the M&C Saatchi Abel graduate programme before 30 September: https://lnkd.in/dJK9h_6d Thapelo Dikotope Lwando Mfundisi Ndivhu Ralushai Gomolemo Mogotsi Itumeleng Morei
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We sat down with Financial Manager, Matthew Esbach CA (SA) for a little Q&A session to get to know him better. Other than spearheading the Finance Department at the Cape Town office, Matthew is big on art and music, and plays an integral role within our Group company. Link to the full interview here: https://bit.ly/3XhsJ5Y
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Account Director, Sihle Sipamla, chats to us about one of her favourite artworks in the CPT office, "Ultra Blush" by Frances Goodman. To view more on the M&C SAATCHI ABEL Contemporary Art Collection, visit: https://bit.ly/4cSPt26.