Run Jump Fly

We're honoured to have bagged 4 The Loeries awards this year alongside the brilliant Ogilvy South Africa team! 🤩 3 Silvers for Night School: Integrated Campaign, Social Impact Campaign, and Digital – Applications, Games and Interactive Tools. 1 Bronze for City of Cape Town: 'Worst Passengers' in Online Films What a time to be alive and creating! 🚀 #Loeries2024

Over the last decade, we've had the privilege of doing what we're truly passionate about, bringing creative visions to life in astounding ways. We proudly present our 2024 showreel, showcasing some of our favourite recent creations. As the mighty Buzz Lightyear said 'To infinity and beyond!' #CreativeStudio #MixedMedia #ContentCreation #DigitalMarketing  #VisualStorytelling

𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘴 𝘨𝘰𝘭𝘥. 𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘪𝘵 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦𝘭𝘺? 𝘐𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨: 𝗖𝗚𝗜 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝘆 Run Jump Fly We recently partnered with HBO & DSTV to launch the second season of The House Of The Dragon using a campaign of digital content in the “Fake Out Of Home” (FOOH) category. Though restricted from using dragon imagery, we creatively drove viewership without it. Despite the trend perception around FOOH, we truly believe this is 𝗼𝗻𝗹𝘆 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗹𝗶𝗺𝗶𝘁𝗹𝗲𝘀𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Thus at Run Jump Fly, we’ve coined “CGI Activations” to describe how we bring brands to life online using live-action film, CGI, and tailored sound design in this new media format. 𝗛𝗼𝘄 𝗮 𝗖𝗚𝗜 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 (𝗯𝘆 𝗥𝘂𝗻 𝗝𝘂𝗺𝗽 𝗙𝗹𝘆’𝘀 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀) • 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝: Understand your product and audience. • 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮: Plan hype posts leading to a big reveal. • 𝘾𝙤𝙣𝙘𝙚𝙥𝙩: 3D modelling of your product gives us endless possibilities to reimagine your brand in the real world (where the true value rests) • 𝙋𝙧𝙚-𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣: Scout locations, cast talent, and plan CGI. • 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣: Half-day shoot with key crew. • 𝙋𝙤𝙨𝙩 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣: Bring the vision to life with CGI. • 𝘿𝙞𝙨𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣: The key to maximizing impact. *𝘔𝘰𝘴𝘵 𝘣𝘳𝘢𝘯𝘥𝘴 𝘮𝘪𝘴𝘴 𝘥𝘦𝘦𝘱𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 𝘢𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘪𝘰𝘯 𝘣𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘰𝘯𝘦-𝘰𝘧𝘧 𝘍𝘖𝘖𝘏 𝘮𝘰𝘮𝘦𝘯𝘵𝘴. We dream beyond the brief and standards in combination with partnering with media agencies to stretch budgets and create lasting impact. 𝙆𝙚𝙮 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙬𝙚'𝙫𝙚 𝙛𝙤𝙪𝙣𝙙 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙛𝙤𝙧 𝙖 𝘾𝙂𝙄 𝘼𝙘𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣: 1. Plan a strategic content strategy with multiple pieces building hype to the big reveal.  2. Seed content with influencers, starting small and scaling up. 3. Bridge digital and real-world experiences with physical activations. For example, seed the post as an invitation with a call to action calling viewers to meet at the physical location where you activate creatively in a tactile manner, in person. Take the wow moment online into the consumer's hands in the real world.  4. Watch your brand explode. #DigitalOOH #CGIAdvertising #VirtualBillboards #CreativeMarketing #FOOHContent

We're thrilled to have taken home 1 x Silver and 7 x Bronze awards at this year's IAB South Africa's Bookmark Awards alongside the champions at Ogilvy South Africa! Most notably, a Silver and Bronze for Excellence in Craft: Strategy & Bronze for Excellence in Craft: Digital Content Marketing. This keeps the fire of creating electric, engaging and effective work for our clients! Cheers! #Bookmarks2024 #BMA24 #DigitalExcellence  #Creativity

We're blown away by this 😶 It’s an absolute honour to be shortlisted for 22 IAB Bookmark Awards this year! 👀 Thank you Ogilvy South Africa, KFC South Africa & Volkswagen for trusting us with your vision! Let's bring them home!

Ever wonder how a 3D anamorphic billboard is created to help brands stand out in a crowded market? Discover how we revolutionised KFC South Africa's advertising in Just 3 Weeks! Take a peek behind the scenes to see our process in action! 🚀 Damn, we had fun with this project and client! 😄 . . . #dooh  #AnamorphicBillboard #oohmedia #marketinginnovation #anamorphicillusion #outofhomeadvertising #DigitalOutOfHome #CreativeBillboards #Production  #Digitalmarketing #Contentcreation #AnimationInspiration #AdvertisingCampaigns

Ever wonder how a 3D anamorphic billboard is created to help brands stand out in a crowded market? Discover how we revolutionised KFC South Africa's advertising in Just 3 Weeks! Take a peek behind the scenes to see our process in action! 🚀 Damn, we had fun with this project and client! 😄 . . . #dooh  #AnamorphicBillboard #oohmedia #marketinginnovation #anamorphicillusion #outofhomeadvertising #DigitalOutOfHome #CreativeBillboards #Production  #Digitalmarketing #Contentcreation #AnimationInspiration #AdvertisingCampaigns

It's a phenomenal feeling to see the piece we helped produce for Ogilvy & VW SA making such big waves throughout the industry!

We’re excited to finally share a campaign we recently created for one of our braver clients, CALGRO M3 HOLDINGS. Directed by our own Lourens Smit, this brief required some seriously calculated dreaming, navigating the sensitive topic of death. Using our favourite super power, humour, we wrote and produced a content series called YODO (you only die once…), casually addressing a serious topic: ‘what happens when I die?’ The campaign reached over 27 million eyeballs and drove Clagro’s sales up by 35%! Well done to all our creatives involved and to the whole team at Calgro M3, thank you for having the courage to trust in our vision; we can’t wait to create more with you!

Hello to our new followers, we’re Run Jump Fly, the nimble, no-bullsh*t creative content studio.  Digital content creation is the heart of our work, specialising in film, animation, web, and sound; all driven by design thinking. We collaborate with like-minded agencies and brands, merging our creative expertise to craft impactful content and campaigns that connect our clients with their customers. At our core, we are ambitious, creative problem solvers who welcome challenges. We don't go looking for them, but we recognise their presence in every decision and know how to navigate and work with them effectively. What’s it like working with us? While you focus on your business goals, we tirelessly pursue the most effective creative solutions to help you achieve them. Let's chat about your next big idea!