theSalt

Want to make real connections in a digital-first world? Forget cookie-cutter campaigns and embrace authentic storytelling with theSalt. We go beyond just visibility; we’re here to drive real influence, where local voices, real fans, and mobile-first strategies shape trusted consumer connections. 🌍 This month we dive into the power of storytelling, connecting your brand with communities that truly matter. Get the insights to elevate your strategy with real people and genuine trust. Ready to tell your story? Read more ➡️ https://lnkd.in/d2CUdc7w Don’t miss out—subscribe for more exclusive tips, trends, and strategies from theSalt: https://lnkd.in/dMm2imuu #Influencermarketing #theSalt #Newsletter #SubscribeNow #RealStories #NanoInfluencers

It’s great to see Goitsemang Montwedi drawing inspiration from John C. Maxwell's 17 Indisputable Laws of Teamwork and learning from so many of her colleagues along the way. #Teamwork is central to what we do, and we value individuals who embrace collaboration and embody theSalt’s values. Together, we achieve more.

The influencer landscape continues to grow at a rapid pace, with exciting opportunities emerging across Africa. According to Statista https://lnkd.in/dYD82TdD, ad spend in influencer marketing on the continent is projected to reach $182 million this year alone. This growth aligns perfectly with our commitment to pioneering new frontiers, and I’m thrilled to announce our expansion into Africa continues. Our first campaign in Ethiopia, a collaboration with Coca-Cola Beverages Africa-Ethiopia EssenceMediacom South Africa for Fanta, is achieving outstanding results. This post generated 1 million views being authentic, engaging and true to the brand. A huge thank you to our partners for this incredible opportunity. Glen Attwell Karen Karanja Karen Karanja Serah Njoki Tersia James & my team Siphesihle Zungu Jhene Nel Pieter Groenewald Jolanda van der Merwe Jeffrey Calmeyer We look forward to building more impactful campaigns in this region and showcasing the power of African content creators. The future is here! #Influencermarketing #Content

www.thesalt.co.za #theSALT  #addSALT  #InfluencerMarketing  theSalt

Real stories, real impact. Ginologist's recent campaign with theSalt highlighted the power of genuine human connection. By featuring non-camera-shy individuals sharing their personal experiences, the campaign resonated with audiences on a deeper level. What a heartwarming campaign "Savour the moment" - Kimberly Mukheibir. #digitalmarketing #influencermarketing #brandstorytelling

Turn your superfans into brand champions with theSalt communities Tired of generic influencer marketing? It’s time to invest in your most loyal customers. With theSalt, you can transform your superfans into powerful brand ambassadors. ➡️ Reward your biggest fans: Give them exclusive access to behind-the-scenes content, personalised offers, and sneak peeks. ➡️ Grow revenue: Leverage user-generated content and positive word-of-mouth to reach new audiences. ➡️Capture insights: Gain valuable insights into your market through direct engagement with your superfans. Want to know more? Let’s chat: https://lnkd.in/dWHaq68t #theSalt #InfluencerMarketing #Brandloyalty #Communitybuilding #Custumerengagement

Want to create a campaign that sparks conversations and drives results? Check out how we helped a major South African brand increase awareness and talkability around their limited-edition product. Key takeaways: ✅ The power of influencer marketing: Leveraging nano influencers to create authentic content can drive significant engagement. ✅ Performance media for reach: Scaling relatable content through performance media can amplify your campaign's impact. ✅ Impressive results: Our campaign achieved 3.2x impressions and 150% more content pieces than brand benchmarks. Read the full case study here 🔗https://lnkd.in/gfmkBSTj #InfluencerMarketing #CaseStudy #CampaignSuccess

Africa's influence game is all about authenticity. Forget the loud, glossy campaigns. Real stories, real people, real connections are what truly resonate. By partnering with local creators, brands can tap into the heart of African culture and bypass the sales noise. Read more here https://lnkd.in/dqJw7d3Z #theSalt #Africa #influencermarketing #authenticity #trust #marketing #creators

Ensuring Fresh, Accurate Influencer Profiles At theSalt, we’re dedicated to keeping our nano-influencer community up to date with the latest tools and resources to ensure their profiles reflect the most accurate and current information. By providing regular prompts and updates, we help influencers refresh their profiles and keep their content aligned with the evolving needs of brands. This way, you can count on the most relevant and reliable profiles when selecting the right influencers for your campaigns. We equip our community with the insights they need to stand out in the new media landscape. #theSalt #InfluencerMarketing #NanoInfluencers #UpToDateProfiles

We're thrilled to announce that we are fast approaching 500,000 creators on our theSalt database! 🚀 Unlike other platforms, this one is a community of opted-in creators who have generously shared over 70 data points about themselves. This rich data allows for deep matching and incredible market research potential. Ready to explore the possibilities with SA's #1 influencer business? Let's connect: https://lnkd.in/dGxf_J5Y #CreatorEconomy #InfluencerMarketing #Resourcing #NfinityInfluencer