Aesthete

Check out our promotional video for Floozie Cookies! 🍪 A vegan cookie concept from London that debuted at Expo 2020 Dubai, Floozie is all about delicious baked goodies with an ooey gooey center 🤤 Safe to say we had a great time shooting this (and the eventual consumption of the treats in frame) An Aesthete Production Client: TGP International | Creating World-class F&B and Retail Brands Director/Editor: Sarfaraz Ali Art Direction: Ramsha Fatima

"I didn't want to be an artist" This evocative line opens our profile for Ana, an artist and teacher at the Dubai International Art Center. Often art is not the thing you do, it's the thing that happens. Ana's journey teaches us that the human experience is infinite in it's curiosity as long as we go along for the ride. Made in collaboration with Skribl Box. Shot and Edited by: Sarfaraz Ali

Throwback to our film series with Abu Dhabi Cooperative Society where we highlighted amazing Emirati stories. A organization is as vibrant and innovative as the people that work in it. With this series we focused on five Emirati employees and how their lives, education and experience elevate the working culture within AD COOP. DOP, Edit & Color Grading: Sarfaraz Ali

For COP28 Dubai, Emirates Literature Foundation teamed up with University of Exeter to showcase indigenous stories of #ClimateChange and marine conservation through painting and poetry by coastal schools in the UAE. Aesthete was proud to capture these stories and the efforts taken by these amazing organizations in creating awareness of the very real effects of climate change. Here are a few of my favorite shots from the shoot. #cinematography #sustainability #dubai