BPG Group

Fireside Chat Recap: The Art and Science of Winning Creativity 🚀 Last week, we hosted an inspiring fireside chat at our offsite with Fiona Quinn, President, Cloudworks, Darius LaBelle, President, BPG UAE, Souheil Arabi, CEO, BPG Kuwait, Ravi Rao – former CEO GroupM, MENA; and Valli Lakshmanan, President, BPG Arabia / Chief CX Officer, BPG Group and Ramy El Sakka, Chief Creative Officer, BPG UAE. The panel discussion explored the evolving landscape of advertising. Here are some key takeaways: 💡 Creativity Meets Technology "An agency of our size, with diversity and expertise, sets the tone for global advertising. It’s the blend of technology and creativity that makes ideas stronger.” 🧩 Problem-Solving at the Core "There’s always a problem to solve. Whether the solution is creative, exciting, or simple—the simplest ideas often win big. Even with AI and tech advancing, the core challenge remains: finding the right solution to the problem." 🎨 Is There a Process to Creativity? "Is creativity a process? There is. Ideas have a life of their own, evolving over time. But great ideas rarely happen in a single lightning strike. Instead, that spark becomes a catalyst—reshaped and refined." Thanks to everyone who joined us! More exciting conversations to come 🎙️ #creativity #advertising #technology

Toby Hoare, Global Client Lead at WPP and former Vice Chairman of Wunderman Thompson Worldwide, CEO of JWT Europe, MD of Young & Rubicam, and Director of BPG Group since 2000, shared his perspective on why creative awards matter at our offsite!   He highlighted "the significance of creative awards as a shared language of excellence that aligns strategy and signals value to clients and peers. Awards validate creative thinking, foster ambition, attract and retain top-tier talent, and build client trust. "They also enhance brand reputation, with creative brands achieving 2.4x higher income growth over five years (BAV, 2023). Awards also amplify campaign impact through earned media, demonstrate the power of data-driven creativity, and underscore a commitment to continuous innovation and future investment in creativity." #wpp #creativity #bpggroup

Road to Cannes with Sonal Dabral 🎥✨ Dabral, founder of Tribha, is a creative leader with 30+ years of experience and former CCO Ogilvy Singapore, CCO & Chairman DDB India, Bates Asia, and Vice Chairman Ogilvy India. At our offsite, he shared insights from his Cannes Lions jury experience and emphasized, “Winning at Cannes isn’t just about good work—it’s about work that moves people emotionally, intellectually, or politically. It's about taking risks and being bold. His key takeaways: Originality: Innovative ideas that breaks the mold  Impact: Emotional or intellectual resonance that moves the audience Craftsmanship: Flawless execution Relevance: Aligning with brand values #canneslions #creativity

Our Group CEO Avishesha (Avi) Bhojani dove deep into the essence of our culture at BPG’s 28th Annual Offsite- BPG Camels. “Culture is more than just words on paper, PPT slides or posters on walls.From collaboration without ego to embracing innovation and staying client-centric, we’re reminded: Ideas have no seniority, and we all bring something valuable to the table. Together, we push for excellence, celebrate success, and stay human by design.” #BPGculture ##culturematters #humanbydesign

At our offsite, we celebrated 35 nationalities and the diversity that makes us who we are, reinforcing the values that unite us. From every conversation to every shared experience, we embraced being one team—whether in Dubai, Saudi, Kuwait or beyond—breaking barriers across departments and locations. We highlighted our commitment to equality, recognizing that language, beliefs, or backgrounds enrich our culture. With our clients at the heart of everything we do, we reflected on how their success drives us forward. And true to our spirit, we balanced working hard with celebrating harder, forging deeper connections and leaving inspired to grow together as one. #BPGValues #Cultures #Diversity

What an incredible start to our offsite! Day 1 was all about learning from an amazing lineup of industry creatives, sparking new ideas, and reinforcing the values that drive us. Moments like these remind us that building strong connections fuels our creativity and innovation. Here’s to raising the bar together and making every moment count! #BPGOffsite #CreativityInAction #TeamBPG #RaiseTheBar

For World Mental Health Day, we welcomed Lauren Brush, founding coach of CAMP - trainwithcamp, to BPG for an insightful workshop on mental wellness.🌍🧘♀️ In a fast-paced industry like ours, taking care of our mental well-being is key for creativity, productivity, and overall happiness. Lauren shared strategies for managing stress, fostering resilience, and cultivating a positive work-life balance. #WorldMentalHealthDay #MentalWellness

We are on the lookout for a PR Account Director to join our team! You will oversee account development and ensure the delivery of strong service to our clients. 🚀 What you'll do ✅ Manage projects and oversee account development ✅ Lead client communications, meetings, and workshops ✅ Ensure all strategies and tactics developed support the brand objectives Learn more and apply now https://bit.ly/4cEzl40 #careers #PR #comms

Huge congratulations to Avishesha (Avi) Bhojani, BPG Group CEO for being honored as the Global Indian of the Year 2023-2024! Your passion, vision, and dedication inspire us all. 🏆🌍

We were delighted to welcome Boutros Boutros, Divisional Senior VP, Corporate Communications, Marketing & Brand for Emirates, as a guest speaker at the BPG NXT training program presentations. His insights and inspiring journey have motivated us to strengthen our clients brands and services in the region. 🇦🇪 🛩 #emiratesairlines #bpgnxt #careertraining