MullenLowe MENA

What drives a brand's success: creativity or purpose? Our CEO, Mounir Harfouche, tackled this question during the "Making the Case for Creativity: Demonstrating Its Value to Your C-Suite" panel at Expand North Star by GITEX GLOBAL Largest Tech & Startup Show in the World. For Mounir, purpose is the true north of any brand—it aligns culture, strategy, and operations, creating the foundation for impactful creativity that resonates. In today’s competitive landscape, creativity can’t just be subjective; it must show real impact, connecting authentically with audiences. While AI plays a role as an enabler, human insight and purpose remain at the heart of meaningful, effective brand experiences. Purpose-driven brands that stay true to their core values foster loyalty, build genuine connections, and achieve long-term success. Brilliantly moderated by Mimi Nicklin - Empathy Advocate.

We are super proud to share that George Giessen, Head of Brand Strategy at MullenLowe MENA, has been selected to judge the WARC Awards 2025! “I’m honored to be part of this prestigious panel, recognizing work that demonstrates the power of creativity in driving business success. The WARC Awards and the Creative Effectiveness Ladders have become key benchmarks for our industry, and I look forward to reviewing campaigns that push boundaries and set new standards for our industry.” – George Giessen #WARCAwardsJury2025, #WARCAwards2025, #CreativeEffectiveness, #MarketingExcellence, #MullenLoweMENA

Recognized with a Bronze at the LIA - London International Awards, our "Mis[s]diagnosed" campaign with Organon, led by MullenLowe MENA and McCann Health Middle East, has reached over 28.7 million women. This initiative highlights the significant knowledge gap in heart attack symptoms for women and advocates for more inclusive clinical trials.   Congratulations to our client and our dedicated team for this outstanding achievement. To know more about our Miss[D]iagnosed campaign, please visit: London International Awards (liaentries.com) MullenLowe Global

Big wins at the @AMEAwards! Our campaign "Fixing the bAIs" was honored with the prestigious “Campaign of the Year Award Middle East and Africa (MEA)”, along with a Gold, two Silvers, a Bronze and a Finalist. This achievement is a testament to how real work, grounded in real data, can make a real difference. Additionally, "Mis[s]diagnosed" earned six shortlists, showcasing our dedication to impactful and innovative work that pushes the boundaries of creativity and drives meaningful change. A big thank you to our clients and our incredible team for their relentless creativity and commitment. Onward and upward! Aurora50 MullenLowe Global Mounir Harfouche Paul B. Prerna Mehra Peter Jacob New York Festivals

MullenLowe MENA is proud to support D&AD New Blood Academy as the exclusive mentor agency in the MENA region, dedicated to nurturing young creative talent. This two-week online bootcamp offers participants the chance to tackle live client briefs, receive personalized mentorship, and gain industry insights through workshops and talks. The program aims to expand their creative capabilities and offer continuous support beyond the academy, equipping the next generation of creatives for success. #newbloodacademy MullenLowe Global

A special shoutout to our client Organon and our talented teams at MullenLowe MENA, McCann Health Middle East, we’re proud to announce that “Mis[s]diagnosed” has won a Bronze at The Gerety Awards in the Health Cut category. Our campaign reached over 28.7 million women, raising awareness of heart attack symptoms, and advocating for more inclusive clinical trials. We are honored by this recognition and committed to closing the critical gender gap in healthcare and driving equality forward through impactful work.

From interviewing our team as an undergrad to now leaving her creative mark at MullenLowe, Fatma’s journey with us has truly come full circle. We couldn’t be prouder to celebrate her achievements and her future on Emirati Women’s Day. #emiratiwomensday “In my final year of university, I had the opportunity to interview great women in advertising at MullenLowe. Back then, I never imagined that just two years later, I’d be working alongside them as their first Emirati creative. It’s been an incredible journey, made even more special by the genuine warmth and support of my colleagues. Every day in this agency, I learn something new and take another step toward being one of those great women in advertising. Celebrating this progress feels especially meaningful on Emirati Women’s Day!”   Fatma Alsuwaidi   "في آخر سنة في الجامعة، اشتغلنا على مشروع مقابلات مع سيدات مبدعات في مجال الإعلانات في شركة مولِن لو. وقتها ما كنت أتوقع إني بعد سنتين بشتغل وياهم كأول إماراتية في فريق المبدعين. كانت تجربة مميزة مع الدعم والتشجيع الدائم من زملائي والإدارة. كل يوم في هالشركة أتعلم شي جديد واقترب خطوة لهدفي في إني أكون من هالسيدات المبدعات في مجال الإعلانات. واليوم، فرحتي بهذا التطور لها معنى خاص في يوم المرأة الإماراتية!"   فاطمة السويدي

Thrilled to announce that "Mis[s]Diagnosed" has won Bronze Cannes Lions International Festival of Creativity! 🦁 Immensely proud of team involved. We've raised awareness for over 28.7 million women about heart attack symptoms and are paving the way for more inclusive clinical trials. Here's to making a difference! Proud Moment for teams at MullenLowe MENA McCann Health Middle East Organon

Big news straight from the Big Apple!🍎 Our campaigns #missdiagnosed and #fixingthebais brought home two finalists and two bronzes at the prestigious New York Festivals!⭐️ It fills us with great happiness that ideas that bring real, impactful change to the world are recognized at such a global scale! 👏👏 Congratulations to our brave clients Aurora50 and Organon and to the team at Mullenlowe MENA and McCann Health Middle East 🎉

#incomingbrag Excited to share that we’ve had a clean sweep at the Shorty Awards! 🎉 4 of our amazing campaigns have won a total of 11 accolades, including a shiny grand prix!🏆  Thank you to everyone who voted for us! We’re so grateful to see that our work was loved by so many people🎉 Congratulations to the team at Mullenlowe MENA and McCann Health Middle East & our clients Aurora50 Organon Skydive Dubai @drinkrani✨