CARMA

💡 How does CARMA’s Reputation measurement methodology empower PR teams daily? In an interview with PRCA, Insights consultant, Jennifer Sanchis, explains how this tailored, holistic approach to reputation captures media impact across channels—delivering insights PR pros can trust. Let's connect: https://lnkd.in/d8QRT5FH 

🔍 What are the key pillars that influence organisational reputation? Our insights consultant , Jennifer Sanchis, breaks down our six-pillar framework—a data-driven approach capturing the nuanced factors shaping reputation across industries. Let’s connect to discover how data-driven insights can elevate your organisation's reputation. PRCA #Reputation #ReputationManagement #PRInsights

Tired of media monitoring dashboards that don't tell you anything? Introducing smarter PR analytics with AI-driven insights, to help you focus on the results that matter! Read our full October product updates here: https://bit.ly/4hlB4yX #Innovation #MediaInsights #AI

How far has media monitoring come, and where is it headed next? From labor-intensive clip services to today’s AI-driven analysis, the journey of PR measurement has been extraordinary. Explore how evolving tech reshapes what we track, how we analyze it, and the future role of AI in making sense of it all. Read our latest TMS article for more insights: https://bit.ly/3AkeSo7 #MediaMonitoring #PRInnovation #AIFuture

From Exception to Rule: Shifting the Narrative on Women in Leadership For too long, women in leadership have been seen as the exception rather than the standard. But change is happening. Gender equality is no longer a goal in the distance—it's the new normal we must integrate into every aspect of our society. At the G100: Mission Million Leadership Summit, Filipe Pereira, our Managing Director for CPLP, shared insights on breaking outdated narratives and advancing equality. From media representation to shifting perceptions, it's clear that the story of equality is one we must all contribute to, ensuring it’s inclusive and reflective of the future we want. A big thank you to Linda Pereira PhD, G100 Global Chair for Communication & Advocacy, for the invitation to contribute to such an impactful discussion. #WomenInLeadership #GenderEquality #MediaIntelligence #G100Summit

This week, our colleague Divika Jethmal represented CARMA at the International Media Marketplace Asia conference organised by TravMedia. She spoke on the ‘Travel Trends’ panel and delivered insights about the preferences and behaviours of Asian travellers. Some of the biggest travel trends include: the rise in boutique hotel demand driven by a desire for personalised experiences, and the growing popularity of ‘Bleisure’ trips as professionals increasingly combine business with leisure. There has also been a surge in solo travel discussions, reflecting a trend toward self-discovery journeys, along with strong interest in luxury travel across Asia, pointing to a shift toward high-value, exclusive experiences. Read about the panel here: https://lnkd.in/e2xFMH9f What travel trends are you seeing emerge in your region? Let's connect!

Proactive Communication Drives Reputational Success for Airlines in the MENA Region! Emirates takes the lead with strong reputation scores, driven by proactive communications and high audience favorability. Etihad follows closely, benefiting from positive media visibility across key pillars. Qatar Airways and SAUDI AIRLINES demonstrate resilience but have opportunities to enhance their reputation further. British Airways faces challenges with low audience recall in the region. Our report provides a fresh perspective on how global airlines are navigating reputation in the MENA region. Access the full global report here: https://bit.ly/3XDK7C2 For your regional version, contact us at press@carma.com. #AirlineReputation #CARMAInsights #CustomerExperience #AviationTrends

Struggling to prove the value of your PR efforts to leadership? You’re not alone. Spreadsheets and automated dashboards can only tell part of the story. The real challenge? Connecting media coverage to business outcomes in a way that matters to your leadership. That’s where we come in. At CARMA, we help you craft a compelling ROI narrative that shows real impact—not just numbers. Ready to get started? Contact us or visit our website now! #PRMeasurement #MediaInsights #BusinessOutcomes #CommunicationsStrategy

💡 "Embrace the future and be the best you can be." – This message was at the heart of the discussion when Zayed University's talented master’s students engaged with our CEO, Mazen Nahawi.     During the session, Mazen shared insights into the evolving landscape of PR, including measuring communication impact, harnessing AI responsibly, and the importance of authentic, human-centered storytelling. The students’ thought-provoking questions and enthusiasm reflected their readiness to lead in the digital age.    Their vision and drive toward shaping the future are truly inspiring, and it's exciting to witness the impact they're set to make.    📰 Read the full article by Zayed University covering the key takeaways from this session: https://lnkd.in/eykmHUMQ      #FutureLeaders #PR #AI #DigitalAge #Authenticity #Media #StudentSuccess

How can brands identify and address emerging threats before they escalate into full-scale boycotts? Jeremiah Rodrigues, CARMA Malaysia & Philippines’s General Manager, shared on a radio interview with BFM 89.9 - The Business Station to discuss the boycotts Starbucks, Disney & Skechers are facing in Asia, “Monitoring a crisis looks at three key areas: Source, Content and Sentiment. First look at the source and analyse it, is it a legitimate group with a large following? Are they active in the topic they are pushing for?" "Is the content very vague or does it contain strong evidence? Lastly the sentiment, the momentum, what’s the traction like locally or globally? Evaluating these elements help to identify if the situation will be a massive outbreak.” Hosted by Roshan Kanesan, the conversation explored the strong influence of Gen Z’s on boycotts, proactive reputation management, and how brands can leverage real-time media monitoring. Listen to the full podcast here: https://lnkd.in/du5GgQxv