GroupM MENA

Great partnerships drive great results. GroupM is honored to be named Microsoft Advertising’s Global Agency Partner of the Year for 2025, following regional wins across the Americas, APAC, and Continental Europe! Here’s what made this award-winning collaboration shine: ✔️ Cutting-edge training in AI and advanced bidding tools ✔️ Powerful data integration via Choreograph for smarter targeting ✔️ A shared vision for delivering impactful, cross-channel campaigns A huge shoutout to our incredible teams, clients, and partners at Microsoft Advertising—together, we’re redefining what’s possible in global advertising! 🎉

Riyadh nights and Ramadan lights! ✨ A beautiful evening of connection and reflection at our GroupM Iftar in Riyadh on Sunday. Huge thanks to our valued clients and partners for sharing this special time with us.  أضواء الفوانيس منوّرة رمضان ووجوهكم منوّرة جلستنا والمكان✨ ليلة مميزة في الرياض عطّرت أجواءها برائحة بخور التّواصل وعبق زهور المناقشات التي طيّبت الإفطار الخاصّ بـنا يوم الأحد. وفي هذه المناسبة نشكر عملاءنا وشركاءنا الأعزّاء على مشاركتهم هذه اللّحظات المميّزة معنا. #GroupMMENA #MindshareMENA #WavemakerMENA #EssenceMediacom #KeyadeMiddleEast 

Reading an article from Times Entertainment about Adam Grant, who emphasizes moving away from the traditional corporate ladder. Grant suggests a system where anyone can pitch ideas to higher-ups in the organizational hierarchy, and if just one person approves it, the idea gets a 'green light' to be developed further. How cool is this? It encourages everyone at any level to pitch new concepts or projects, fostering experimentation, tinkering, and ultimately innovation. I have a feeling this approach will be part of GroupM MENA goals this year.

Saudi Arabia’s Red Sea Global project is capturing the attention of HNWIs and affluent travelers, with an exclusive, high-precision marketing campaign launched across five private jet terminals in the UAE and Saudi Arabia. Read more: https://lnkd.in/dXskFxw4 In partnership with Mindshare MENA and Private Jet Media, the brand’s campaign leverages 17 premium digital screens positioned in an uncluttered, uninterrupted luxury private jet terminal environment, ensuring direct access to an elite audience.

We celebrate the brilliant women of our agencies, clients and partners. Your creativity, dedication, and leadership inspire us every day. Happy International Women's Day (for tomorrow)! #InternationalWomensDay #IWD2025 #WomenInMedia #GroupMMENA

A warm evening of connection and reflection at our first GroupM Iftar of 2025. A huge thank you to our clients for sharing this special time with us ✨ Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupMMENA #Iftar #RamadanMubarak #MindshareMENA #WavemakerMENA #EssenceMediacomMENA #KeyadeMiddleEast

"Ramadan is a time for connection and reflection, and in today’s world where consumers are overwhelmed by ad-influx, AI is an indispensable tool in enhancing the human experience," writes GroupM MENA’s Patricia Abi Fadel. Read more here: https://lnkd.in/d4Rn9Tan

Marie Abiad, our Regional Strategy Director, took to the stage to positively provoke the audience of Gulfood - The World's Biggest Annual F&B Event, thanks to the invitation of our client Perfetti Van Melle MENAP.   Under the theme ‘The Next Frontier in Food,’ the exhibition dove into the boldest innovations in the food and beverage sector.    Marie shared case studies, actionable insights, and explored the latest media trends, showing how to use emerging platforms and technologies to enhance presence in consumers’ minds. #Gulfood #FMCG #ChupaChups #PerfettiVanMelle #Media #Advertising #Wavemaker #WavemakerMENA

Game On! Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner. This partnership marks an exciting new chapter as we combine EA's interactive entertainment expertise with our data-driven approach to engage players worldwide. Together, we'll help maximize fan connections across EA's incredible portfolio.

Ramadan is a time for connection and reflection. In an era where consumers are inundated with ads, AI has become an indispensable tool for enhancing the human experience.   In this article for Campaign Middle East, Patricia Abi Fadel explores how AI and technology should not replace human connection, but rather amplify it.   Read the full piece now 👉 https://lnkd.in/dTXYcUzJ   #Ramadan #AI #Media #Advertising #MENA #GroupMMENA