GroupM

For the 8th year in a row, WPP and GroupM have topped the WARC Media 100 List! 🎉 Our clients and agencies are dominating the rankings, with nearly half of the top 10 campaigns belonging to our incredible partners, like eBay, L'Oréal, Unilever, and Dove. ⭐️Mindshare takes the crown as the #1 network in the WARC Media 100. ⭐️EssenceMediacom secures the #2 spot globally, with EssenceMediacom New York ranked #3 agency. ⭐️Mindshare New York shines at #2 agency worldwide. ⭐️Wavemaker holds strong at #8 network Thanks to our talented teams and clients for continuously raising the bar and shaping the future of media together.

From tariffs to AI, GroupM’s latest podcast episode breaks down the week’s biggest trends across industries: https://loom.ly/GasWAzo 💰Economic Shifts: Potential U.S. tariffs on European alcohol imports could reshape pricing and consumer behavior, with alcohol advertisers spending $19.3B globally in FY24. 🎧 Audio Industry Trends: Streaming platforms like Spotify (+20% YoY) thrive, while regional players face challenges—hyper-local strategies may be key for growth. 📂 Creator Economy Evolution: Creators like MrBeast are hosting upfront-style events, signaling a shift toward deeper partnerships with brands. 🕹️AI and Gaming Innovation: Platforms like Roblox are using AI to revolutionize game creation and influence industries like retail and manufacturing.

Great partnerships drive great results. GroupM is honored to be named Microsoft Advertising’s Global Agency Partner of the Year for 2025, following regional wins across the Americas, APAC, and Continental Europe! Here’s what made this award-winning collaboration shine: ✔️ Cutting-edge training in AI and advanced bidding tools ✔️ Powerful data integration via Choreograph for smarter targeting ✔️ A shared vision for delivering impactful, cross-channel campaigns A huge shoutout to our incredible teams, clients, and partners at Microsoft Advertising—together, we’re redefining what’s possible in global advertising! 🎉

Mindshare China has launched "Navigate B2B Marketing in China," the latest addition to its InMind report series. The InMind reports help brands stay informed about the latest growth opportunities in media, consumers, and markets across China. This comprehensive analysis examines the evolving B2B marketing landscape, where digital market compound annual growth rate (CAGR) is expected to reach 6.5% between 2023-2026, surpassing previous 5.3% rate. Key Report Highlights: • Market Landscape 1. Complex decision process involving 9+ stakeholders 2. Average 180-day purchase journey 3. Early-stage engagement opportunities • Five Marketing Truths 1. Early decision journey engagement 2. B2B marketing funnel transformation 3. Brand trust acceleration 4. Consumer influence on B2B decisions 5. Long-term metrics alignment The report also introduces Mindshare's proprietary BAP (Brand Beliefs-Approach to Develop-Product Competitiveness) model, a three-tier evaluation framework that helps B2B marketers set priorities and develop cohesive strategies. This model addresses the why, how , and what of B2B marketing, ensuring consistent messaging across all touchpoints. Read the full article here: https://loom.ly/nHri9nk #GroupMChina

Check out T&Pm’s latest films for Maltesers that capture the relatable everyday chaos parents face! ⤵️ Client: Mars Australia Production partners: Hogarth Australia and The Producers

Wishing all our friends and colleagues celebrating around the world a happy Holi

In the past, gum in China was mainly enjoyed after the three main meals of the day. But with modern dining trends like brunch and afternoon tea on the rise, new opportunities for post-meal freshness have emerged. 🌱 To tap into this shift, EssenceMediacom China teamed up with Doublemint to launch the City Mint Zone campaign, creating an immersive brand experience in Shenzhen and Chengdu. The campaign combined modern dining culture with the idea of post-meal freshness, leveraging a strategic partnership with the Meituan platform, and featured seamless online and offline integration through a partnership with the Meituan platform. The result? Doublemint achieved a significant year-on-year growth in gross merchandise value (GMV), while positive word-of-mouth created even more buzz for the brand, proving that freshness never goes out of style. #GroupMChina

Reaching your target audience through search has become increasingly challenging. With multiple platforms and devices in play, a disjointed search strategy simply won't deliver the results you need. That's where GroupM comes in. Our integrated search approach combines the best of SEO and paid media, ensuring your brand stands out from the crowd. By breaking down silos and working together, we help you make the most of your budget, connect with high-intent audiences, and deliver content that resonates. The result? Qualified traffic that drives your business forward. We can create a search strategy that's as dynamic as your brand. With GroupM, you'll be ready to take on the evolving search landscape and come out on top.

Digital advertising continues to lead the charge, with pureplay digital projected to grow by an impressive 10% in 2025. 📈 Search advertising, despite predictions of a slowdown, is also holding strong. Growth is forecast at 7.8% in 2025, driven by platforms like Google, Baidu, Bing, and Naver. #ThisYearNextYear

At the first-ever e4m Performance Marketing Awards, GroupM proved that when creativity and results collide, magic happens. Recognized as the Top Performance Marketing Network of the Year, we’re redefining excellence one campaign at a time. Highlights from the night: ⭐️Wavemaker brought home 36 awards, including 13 Golds ⭐️Mindshare won 20 awards including 10 Golds ⭐️ EssenceMediacom won 14 awards ⭐️ So many of our amazing clients winning awards: Sharekhan, Kreditbee, Mondelez, Colgate-Palmolive (India) Ltd, L'Oréal India, Birla Opus, Starbucks India, Vodafone Idea, JioHotstar, Taco Bell ⭐️ Mondelēz International was recognized as Top Performance Brand of the Year. 🍫 Cheers to the dream teams and our innovative clients who made this happen.