IDRF | International Digital Retail Forum

Hello, London! Our journey has taken us from Jakarta to Mexico City, Seoul, Dubai, and this year, for the first time – London! 🇬🇧 On September 19th, together with our partner DeliveryApp we'll dive into how consumer electronics are propelling eComm growth. Discover the latest trends that will reshape the market in 2025 and learn how to capture the hearts of consumers in the competitive landscape. Our amazing lineup of speakers includes: Alex Vassiliev (Strategic Board Advisor at DeliveryApp, Ex-Regional CEO of Alibaba Group Logistics) Angie Yanjiao Ma (Head of Strategic Partnerships and Business Development, JD Worldwide Ochama Business) Kseniia Sholina (New Product and Market Development Consulting at 24TTL) If you're around London or have some mates there, do swing by to expand your network. We’d love to meet you! Registration link: https://lnkd.in/dNKy2BqR #idrf #24ttl #ecommerceuk #digitalretail #RetailInnovation #ecommerce #retailmedia #Ai #consumerelectronics #Qcom

Hello everyone! As part of our IDRF community, we are launching a series of podcasts featuring top experts in e-commerce from different countries. In the first episode of the IDRF podcast - https://lnkd.in/e4DNnEA2, we are joined by Lissett Chávez Delgado, an expert from Mexico with over 15 years of experience in e-commerce and digital marketing. Lissett has worked with leading companies such as LG Electronics, Estée Lauder, and Walmart, where she has driven growth and digital innovation. In 2023, she was recognized by Marketing4Ecommerce Magazine as the "Best Ecommerce Director" of the year, highlighting her female leadership. Additionally, she was named one of the "100 Brightest Minds in Digital Marketing in Mexico" by Merca 2.0. Join us for a fascinating conversation on how to create the perfect product page for major brands in e-commerce. 🎧 Topics discussed in the podcast: - Lissett's experience in e-commerce with brands and online retailers. - Creating the perfect product page for e-commerce. - Key elements of a product page and their impact on conversion. - Future trends in product page design and content. - Insights into digital marketing and e-commerce strategies for brands. Video in Spanish, you can enable subtitles and translation on YouTube to your desired language. Watch the video and share your thoughts!

Hey Dubai Members ✌ Summertime is here, and vacation season is just around the corner! Before everyone escapes the city for a refreshing break, let’s catch up together at SOON for an informal chit-chat gathering. What's on the agenda this time: Let's share insights about upcoming back-to-school strategies, discuss Amazon's expansion to South Africa, and explore other latest MENA trends with industry peers. Plus, of course, enjoy refreshing drinks on ice, warm company, and local e-commerce talks. Place : The gathering will happen at Cluster P, JLT at SOON bar, a place known for its simple drink mixes, using just a few ingredients, but with deep, fulfilling tastes and catchy, impressive presentations. Time : No pressure and no sharp beginning. We’ll be there from 6:30 to 9:30 PM. Feel free to stop by anytime within this timeslot to say hi to your industry peers. Date : Thursday, 6th June Don't forget to bring your work besties too =) We are looking forward to catching up with all of you! RESERVE your spot👇🏼 https://lnkd.in/dmKcMfF6

Last week's IDRF | International Digital Retail Forum (IDRF) was one of the year's best FMCG events! Thanks to Olga and Alexey for organising this 🌟 It was incredible to connect with industry leaders Prayas, Bashar, Mazen, Walid, Kartik, Yury, Rinish, Yassine, Hind, Prashant and many other. Key takeaways from the event: 🔍 𝐓𝐡𝐞 𝐄𝐬𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚: search remains a king, and the buzz around retail media is real. Surprisingly, many FMCG brands in the region are still not investing in retail media. What is your view on retail media? Do you have Retail Media budget? 🛒 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐒𝐡𝐞𝐥𝐯𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: When distributing your products across various platforms like retail stores, Amazon, Talabat, and Deliveroo, it's crucial to understand that each channel has its unique set of rules and audience expectations. So when was the last time you checked that items are correctly stocked and displayed in less visible locations/darkstores? Consistent monitoring and updating of your inventory across all channels ensure that every customer interaction can convert into a sale, regardless of where they shop. 🏆 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭: The session with House of Pops was a testament to the enduring power of brand building and customer trust. These are the cornerstones of any successful business strategy. If you haven't yet experienced their products, consider supporting this local success story this week. Let’s champion the brands that drive our local economies! ⏰ 𝐐𝐮𝐢𝐜𝐤 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Customers in the Middle East have set the bar high, expecting deliveries in as little as 30 minutes—even at 2 AM for perfume or the latest iPhone! From water to iPhones to perfume, which categories will dominate quick commerce next? Thank you all for your TIME I truly understand how valuable time is and it was great to see full house there. If you wish to join the next meet up drop me a line. 🕒 Thank You All for Your Time! I truly appreciate everyone taking time out of their busy schedules to attend our full house event. If you're interested in joining our next meetup, please drop me a line. #EmerceConsulting #DigitalRetail #QuickCommerce #RetailMedia #BrandBuilding #Networking

At the same time yesterday, we had a meetup in Jakarta 🇮🇩 It was pleasure to meet all IDRF | International Digital Retail Forum community members and to meet new people! A lot of guests from Panasonic, Acer, Versuni Seto Anggoro, Samsung, Revlon, Decathlon Joshua Tobing, Sumber Berkat, eLangsung, Ikea, Cuckoo and a lot of more. Thanks our partners from Power Commerce Asia and PT Gondowangi for supporting event 🙌 See you with #IDRF next time! #24ttl #retailinnovation #retailmedia #ai

Yesterday, we hosted our 6th IDRF | International Digital Retail Forum meetup in Dubai. It was the longest in our history: almost 4 hours of deep, industrial, and insightful content from the key players in the industry! We discussed the vital role of integrating online and offline commerce strategies, content creation, retail media, CRM, omnichannel approaches, marketing, operations, and consumer behavior in driving global E-commerce growth. A massive thank you to each and every one of you who joined us. Your presence truly made today's event a resounding success! We would also like to highlight our moderator Lina Gallagher, for her outstanding presentation skills, introduction, and the professionally structured discussions ✨ And a big thank for our partners at Vonage - Prayas Chutani, Pavel Zemlianoi, Julia Medvid for their support in making this event a success. Looking forward to seeing you all again soon at our next gathering 💛 #idrf #24ttl #ecommercemena #digitalretail #RetailInnovation #ecommerce #retailmedia #Ai

It's been nearly one week since our first IDRF meetup in Korea, yet we continue to receive positive feedback from both participants and the audience. 🫶 What's also great is that our meetup captured the attention of Korean news outlets. We were really happy to be featured in Asia Herald and Newdot. Many thanks to all those who made this possible. [links in comments]

Continuing to share insights with you on e-commerce from our latest meetup in Seoul. Unsurprisingly, one of the key topics of the meetup was AI and its implementation in e-commerce.⚡ Here are the key points on how AI enhances the e-commerce experience, from Paul Kim (김경민), Head of Business Development at Lazada: ↳ Recommendation Systems: AI-driven recommendation engines keep customers engaged by suggesting items they might like during the checkout process. This not only personalizes the shopping experience but can also increase the gross value of orders through data analysis of customer behavior. ↳ Chatbots for Customer Service: To boost customer satisfaction, e-commerce sites use AI-powered chatbots. These bots efficiently handle common queries or specific questions, streamlining customer support by reducing the need for lengthy back-and-forth communication. ↳ Overall Impact of AI: AI is integral to daily operations on e-commerce platforms, significantly improving customer experiences by making them more efficient and personalized. 📢 Stay tuned to learn more insights!

What's the role of AI in e-commerce in 2024? 🤔 Here are the insights from Elena, representative of one of the biggest Korean online retailer: ↳ The importance of detail pages and content is more important than ever: Effectively presented and well-curated product information can significantly influence sales. ↳ AI perfectly suits small businesses: Small businesses encounter significant barriers with image permissions. AI can resolve these challenges by simplifying compliance, allowing businesses to focus on core operations. ↳ AI simplifies work with content: AI connected to content is one of the key implementations of AI in e-commerce. AI can assist in generating, curating, and optimizing content, making it more relevant and appealing to consumers. As Korea continues to lead in technological innovation, we believe these insights should be proactively implemented in other markets as well to gain competitive advantage.

Social Selling is one of the key trends on social media. Especially in Ecommerce. But very few approach it right. At its core, social selling is the practice of using social networks to find, connect with, engage, and nurture sales prospects. It's the modern way to develop meaningful relationships with potential customers, so you're the first person or brand they think of when they're ready to buy. What's the most important element to build a successful social selling strategy? Here's the answer from Dylan DongHwi Park, Managing Director at Leferi , one of the leading Korea's influencers' management platforms: "I think the most important issue in social selling, not just in social selling in 2024, but in fact in media-based distribution for a long time is the truthfulness of information. I mean, consumers are so smart now, and they have so many avenues to find information, and so you can see how much risk you can be in if you’re a brand, if you’re a social media influencer, if you’re communicating the wrong information, and so there are more tools now, more tools to uncover that truth, and so I think the most important thing in social selling, whether it’s as a brand, whether it’s as an influencer, is to communicate the truth about your product, about your brand."