Martechvibe Global Marketing & CX Summits

What a day! Martechvibe live from Capetown where we explored the realm of connected advertising at the Microsoft Advertising Connect, powered by InMobi Advertising. It was a morning filled with insightful discussions, captivating demos, and thought-provoking conversations. Thanks to our amazing speakers for sharing their experiences Ursula Strauss, Head of Programmatic - Nexus Solutions at GroupM, Quanita Salie, Head of Paid Media at Capitec, Adelé Carmel, Senior Digital Strategist at Rainmaker Media, Rohit Dosi, VP & GM - Strategic Revenue Partnerships at InMobi Advertising, Kay Giza, Partner Marketing Lead for EMEA & LATAM at Microsoft, Mike Luscombe, Senior Partner Sales Lead – EMEA & LATAM at Microsoft Advertising and Janette Hardman, Head of Sales Microsoft Advertising South Africa at InMobi. Special thanks to our enthusiastic audience. #AdvertisingInnovation #PersonalizedAds #AdTech #MicrosoftAdvertising

Martechvibe in association with Epsilon is thrilled to host Martech Huddle - Loyalty Lab Edition delving into "What’s the New Definition of Brand Loyalty?" in today’s rapidly evolving landscape.   The invite-only boardroom will address several crucial market pain points, including: - How have customer expectations changed towards brand loyalty in the last few years? - What are the traditional loyalty program mechanisms that no longer work?  - How do younger consumers like Gen Z perceive loyalty differently compared to previous generations? When: 30th October, 2024 | 11:00 am (UTC -5) Where: Chicago Firehouse Restaurant, Chicago Register Now: https://lnkd.in/dMDFzKct #MartechHuddle #Epsilon #BrandLoyalty #MarketingInnovation #CustomerExperience 

Martechvibe in association with Emarsys is set to host #MartechHuddle tomorrow focusing on Leveraging Data & AI for Personalised and Omnichannel Loyalty Strategies. The huddle fosters open peer discussions, helping organisations refine their strategy roadmaps. In an era of peer knowledge exchange, these gatherings create a community of like-minded business leaders sharing insights, ideas, and best practices. When: October 23, 2024 | 5:30 pm - 8:30 pm GST Where: Hilton Dubai Palm Jumeirah, UAE Topic Highlights: - What are the main challenges of integrating data and AI into omnichannel strategies for loyalty?  - How can we leverage real-time data across multiple channels to deliver personalised offers? - How can we measure omnichannel loyalty success? #Emarsys #Martechvibe #Data #AI #CustomerLoyalty #MartechHuddle

Welcome to #VibeMartechFest, where marketing innovators converge! Break boundaries and own the spotlight in front of key senior executives, C-suites, and industry leaders from 250+ powerhouse brands. This is not just another event - it’s a platform to: - Establish your brand’s dominance  - Command attention in front of over 350 decision makers - Achieve brand influence through editorial & marketing activities At #VMF, you don’t follow trends - you set them! Dare to stand out? Submit your interest - https://lnkd.in/gy_PiRNA #Martech #Adtech #CX #AI #Innovation #UAE

Martechvibe in collaboration with Epsilon is proud to present Martech Huddle - the Loyalty Lab Edition, on "What’s the New Definition of Brand Loyalty?" #MartechHuddle is a platform for marketing and customer experience professionals to exchange insights and address key challenges affecting marketing and customer experience. With the aim to create a space where professionals can discuss shared challenges that’s affecting the marketing and customer experience community and validate ideas that offer solutions to move ahead. When: 30th October, 2024 Where: Chicago, USA #MartechHuddle #BrandLoyalty #MarketingInnovation #CustomerExperience

Martechvibe and Epsilon hosted a Maretch Huddle in Jakarta to explore marketing opportunities and innovative growth strategies using first-party data. The huddle sparked insightful discussions on critical topics, enabling participants to refine their strategies for customer retention with 1P data. The select leaders exchanged ideas, shared best practices, and explored new approaches to effectively leveraging data in their marketing efforts. Here are the highlights from the boardroom: #MartechHuddle #Data #Retention #Strategies

The sessions at the Unlocked Summit gathered high engagement! A panel discussion on reactivating idle users sparked a great debate among the panelists: Dipti Khalate - Head of Growth APAC at ZALORA Group, Nikhil Vidhyan - Group Head of Digital Marketing at Ninja Van Group, Snigdha Nandan - Director of Digital & Social Media Marketing at Mastercard, Jeraldine Saw - Former, The Coca-Cola Company , Ferrero, Lindt, P&G, Mondelez, and Noble Binoy - Director of Regional Digital Growth & Strategy at SPOTV. The discussion focused on churn, identifying factors that contribute to drop-off, and strategies for winning back users. Jaime Ocampo - GM Southeast Asia/Oceania at Kochava then delivered a tech talk on future-proofing growth strategies, specifically understanding next-generation MMM. The concluding session was a case study presented by Lokesh Dhakar - Principal Product Manager at Grab, on product discovery in the era of generative AI. He walked the attendees through how search and recommendations are evolving with the advancement of generative AI and LLMs. What a spirited line-up of sessions! With this, we wrapped up the Unlocked: Mobile & App Growth Summit. We’ll see you next time! #Unlocked #MobileMarketing #AppMarketing #MobileFirst #AppStrategy #MobileInnovation #AppSuccess

The crowd gathered back with immense energy for the keynote address by Michael Yutang Cheng, Director of Digital Sales at Standard Chartered, who focused on the power of app sales. Cheng discussed driving effective cross-sell and engagement strategies in a saturated market. Wei Lim, Head of Affiliate Marketing at Shopee, then presented a session on effective mobile affiliate marketing in a crowded marketplace. This was followed by a tech talk by Santi Lee, Senior Customer Success Manager at OneSignal, on the magnetism and ROI of connected customer experiences. #Unlocked #MobileMarketing #AppMarketing #MobileFirst #AppStrategy #MobileInnovation #AppSuccess

Martechvibe , in collaboration with Epsilon, successfully wrapped up a Martech Huddle in Singapore with top leaders focusing on Customer Retention using 1P Data! The huddle sparked insightful discussions on key topics, helping everyone shape better strategies on: ➡ Challenges in collecting and managing first-party data ➡ Categorizing data to prevent sprawl ➡ Balancing customer privacy with personalized experiences ➡ Leveraging first-party data for revenue growth ➡ Emerging tech and tools to optimize first-party data Check out the highlights here:  #Data #CX #Retention #Strategy

What an invigorating set of sessions! Prashant Singh, VP - Digital Entertainment Products at Mediacorp Pte Ltd and Steve Tan - VP & General Manager, EMEA & APAC at Airship delivered a tech talk on Unlocking Customer Value: Driving App Experience and Onboarding Strategies, where they discussed how brands can leverage data, personalised content and experience tactics to keep app customers coming back for more. Pablo D. C. - Head of Product at Bitsmedia presented a case study on Strategic Seasonality, where he talked about boosting retention & product market fit with genAI, leveraging specific time periods to draw insights. A panel discussion titled ‘The Power Of Click To Subscribe’ highlighted the dos and don’ts of mobile apps, where panellists Gibson Mark Camson - Head of Ad Operations at Carousell Media Group | Pablo D. C. - Head of Product at Bitsmedia, Hitesh Singh - Global Growth Leader at BandLabs Technologies | Prabhakar Rajendra - Sales Lead, APAC at Adapty.io covered effectively monetising apps with a paid model and managing subscription post-implementation.  Before breaking for lunch, a fireside chat between Alethia Tan - VP and Head of Growth at Kredivo Group and Julie Martin - Head of Product at StashAway titled ‘Catering to an Audience Of One - Personalisation To Drive Retention’ shed light on channel outreach for app experience and communication channels. Stay tuned to hear more about what’s happening at and around the Unlocked stage! #Unlocked #MobileMarketing #AppMarketing #MobileFirst #AppStrategy #MobileInnovation #AppSuccess