UM MENAT

👏 What an inspiring AI Masterclass session at the American University in Dubai (AUD)! 🙌 Thank you to James Dutton, FCIM from UM MENAT, for leading an insightful session with the AUD MBA students, and to Farah Arkadan for her invaluable support in making this possible. The session offered students a deeper understanding of AI, bridging academic knowledge with real-world applications. At MMA Academy, we’re excited to support initiatives that empower future leaders in marketing. Looking forward to seeing the impact these bright minds will bring to the industry! 🚀 #MMAAcademy #MarketingEducation #FutureLeaders #AUD #DigitalMarketing #AI #MarketingInnovation #MMAMENA Melis Ertem Nazli Hepyaz Iseri Güliz Senok Linda Kender Melike Kurtcan

🌍 Revolutionizing Tourism with AI! UM Egypt, in partnership with Google and Artefact, launched an innovative AI-powered campaign for the Egypt Tourism Authority. This initiative successfully measured tourism growth and conversions during the typically quieter summer months. Our strategic approach led to a 10%-15% increase in visits to Egypt and delivered a 40X ROI, while also optimizing campaign budgets and enhancing ad creatives. 💥 Kudos to our team in Egypt for driving this successful campaign! Find out more on Think with Google: https://bit.ly/4eE7BhW #AI #AIPoweredMarketing #Innovation #Tourism #UMEgypt #Google #MarketingExcellence #EgyptTourismAuthority UM Cairo Rasha Abdel-Karim Aya Moneb salma shedid Mohamed Aly Donna Maged Yasmin Ibrahim Ahmed Atef

6 shortlists, 3 campaigns, spanning UAE and Egypt! - UM x FP7 McCann | McDonald's | After-Dinner Dinner - UM | Sony | From Click to Cart: A White Friday Win - FP7 McCann Cairo x UM | Palm Hills Development | Searching for Salma This recognition is a testament to the strategic thinking, creativity, and dedication of our exceptional teams. A special thanks to our clients and everyone involved. We look forward to celebrating at the upcoming MENA Effie Awards Gala!🏆 #MENAEffies2024 #UMMENAT #MarketingExcellence #IndustryAwards

Bridging Education & Industry at Middlesex University Dubai! 🎓 Earlier last week, Middlesex University Dubai’s advertising, PR, and branding students had an exclusive glimpse into the future of advertising in the MENA region, led by Nadeem Ibrahim, Head of Digital KSA at UM MENAT. Nadeem spoke to third-year students in the AI and Digital Marketing Communications module, sharing insights into the evolving media landscape, highlighting opportunities for those leveraging the power of AI and data. At UM MENAT, we’re dedicated to inspiring and nurturing the next generation of advertising professionals, equipping them with the skills to lead the industry forward! 🌟 A big thank you to Middlesex University Dubai and Stephen K. for this wonderful opportunity! #UMMENAT #UMKSA #FutureOfAdvertising #AIInMarketing #MediaInnovation #MiddlesexUniversityDubai #NextGenLeaders  

👏 We had a great session at American University in Dubai yesterday! A huge thank you to John Tippins from UM MENAT, Farah Arkadan from AUD, and the brilliant AUD undergraduate students for making the AI Masterclass a success. As 𝗠𝗠𝗔 𝗔𝗰𝗮𝗱𝗲𝗺𝘆, we're proud to be part of this exciting journey and look forward to more impactful sessions ahead! 🚀 #MMAAcademy #MarketingLeadership #AI #DigitalMarketing #AUD #MarketingInnovation #ShapeTheFuture #MMAMENA #NextGenLeaders #innovate #inform #inspire Melis Ertem Nazli Hepyaz Iseri Linda Kender Güliz Senok Melike Kurtcan Zeynep Albora

This year Middlesex University Dubai launched a brand new 3rd year module into the the integration of Artificial Intelligence (A.I.) into contemporary advertising, PR and branding strategies as part of its BA Hons Advertising PR and Branding programme. To inspire our students to greater heights of practice and research, we are delighted to invite some of the leading minds working in the region to share their experiences to date and predictions for the future. First up, next week is Nadeem Ibrahim, Head of Digital KSA at UM MENAT! BIO: With a reputation as an industry thought leader in the MENA region, Nadeem Ibrahim has earned accolades in the industry for his exceptional expertise and strategic vision. As the Head of Digital in KSA, he offers over 18 years of experience, driving growth strategies and delivering valuable insights to clients in the Kingdom. Nadeem's passion for AI, data and analytics fuels his commitment to keep clients ahead of the curve by leveraging cutting-edge technology and innovations. UM MENAT: UM is committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black and white marketing decisions. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people. In the MENAT region, UM is part of the MCN (Middle East Communications Network) group, and stands as the largest network, with 12 offices spanning 11 markets. Raked the #1 media agency in MENA by RECMA in 2024 for the 7th consecutive year, UM serves a roster of global and regional clients including Emirates, STC, Dyson, Aramco, Boeing, Nespresso, Kenvue, McDonald's, Mattel, Sony, Diriyah, New Balance, Talabat, and Al Habtoor Motors. This is for students and faculty at MDX only, but the research outputs from our class will hopefully be seen in the coming months! #artificialintelligence #generativeAI #internetofthings #digitalmarketing

Earlier this week, our Head of Digital at UM KSA, Nadeem Ibrahim, and Director of Digital & Innovations at UM UAE, Nayan Joshi, together with other industry experts, joined DoubleVerify on stage to discuss the game-changing trends reshaping the advertising landscape in Saudi Arabia and how AI and attention metrics are transforming media optimization and performance in a world of stricter privacy regulations. Nadeem highlighted: 🗣️ “AI is an evolution. We’re no longer talking about AI as a theory, but we now are becoming practitioners in AI. Scibids has enabled our understanding in combining AI and outcome solutions which will continue to evolve.” Nayan emphasized: 🗣️ “The future of marketing isn’t just about smarter tools; it’s about embracing change, challenging traditional methods. AI and attention metrics are giving us the ability to craft strategies that drive deeper engagement, stronger performance, and long-term success for brands.” A huge thanks to the team at DoubleVerify for hosting such an insightful discussion! 🙌 #AdvertisingTrends #MarketingInnovation #AttentionMetrics #MediaOptimization #UMMENAT #DoubleVerify

In the 2024 Campaign Middle East Power List issue, our regional CEO, Joe Nicolas, shares his bold perspective on the future of our industry in his Power Essay, The Final Brief. “The future of our industry hinges on the final brief we deliver to machines—a brief that will determine whether we remain on a path of mediocrity or carve out a future brimming with passion and innovation.” To learn more, read Joe’s Power Essay here: https://bit.ly/3YkNT5b #UMMENAT #Media #Advertising #PowerList2024 #MENAPowerList #CampaignME #FutureofMedia #AI

☕ Nespresso MEA , in collaboration with UM and Evolution, took their "Unforgettable Summer Campaign" to new heights by venturing into the gaming space, aiming to drive engagement around their limited-edition summer collection 🎮 Inspired by the brand’s participation in our #uplay event earlier this year, the campaign spanned five key markets: UAE, Kuwait, Qatar, Lebanon, and Bahrain. The highlight of the campaign was a unique unskippable video paired with an interactive playable end card, where users could craft their own iced coffee recipes while selecting their favorite accessories. This innovative approach ensured a highly engaging and memorable brand experience, further solidifying Nespresso’s connection with its audience across the region. #UMMENAT #Evolution #NespressoMEA #CampaignSpotlight #MobileGaming #Gaming #Advertising #Media

Join Nadeem Ibrahim, our Head of Digital in KSA, at the DoubleVerify Impact: Dubai event today at 2 p.m., as he dives into the game-changing trends reshaping the advertising landscape in Saudi Arabia. Learn how leading brands are transforming their media strategies to stay ahead of the curve and discover how ad verification is driving the future of advertising in the region. Don’t miss out – RSVP now: https://bit.ly/4gUGUXP #UMMENAT #UMKSA #DoubleVerify #AdVerification #FiresideChat #Events