Apple's Mac continues to outpace a recovering computer market

Research by Canalys previously showed that sales of the Mac, including MacBook models, had grown in the US in Q1 2024. Now with its global Q2 figures, the company again shows Apple growing its market share.

Overall, the global PC market grew by 3.4% year on year in Q2 2024, for a total of 62.8 million shipped. Of those, laptops represented 50 million, which by itself is a 4% rise YoY.

Global desktop computer shipments rose by 1% to reach 12.8 million.

Across both laptops and desktops, Apple came in fourth with shipments of 5.5 million. That gave it a 9% market share, which is a 6% increase on the same period in 2023.

Lenovo was the best-selling vendor at 14.7 million, or a 4% growth YoY. HP shipped 13.7 million units, while Dell shipped 10.1 million.

That made Dell the only manufacturer in the top five to see an annual decline. Canalys attributes its 2% YoY drop to reduced shipments in the US, where other vendors were growing.

The highest growth of the year was with Asus, which on a 17% increase YoY and shipments of 4.5 million units, pushed Acer out of the top five.

Canalys says that the market was already seeing a turnaround, with a third consecutive quarter of growth.

It predicts the trend to continue, mostly because support for Windows 10 ends in October 2025, which will prompt an upgrade cycle. However, it also says growth should continue to rise because of what it calls more clarity around Apple's AI strategy with its announcement of Apple Intelligence.