Is Apple Vision Pro a 'first year flop' or tomorrow, today?
Critics are, as they do, having a field day preannouncing Apple's purported plans to "cancel" or "discontinue" the first iteration of its Apple Vision Pro Spatial Computing platform.
Dan worked as a journalist covering the tech industry, and in particular Apple, for more than 15 years. He's contributed to AppleInsider since 2005. Prior to that, he managed Information Technology teams and handled technical operations ranging from startups to enterprise organizations including U.S. government, higher education, and healthcare research organizations.
Critics are, as they do, having a field day preannouncing Apple's purported plans to "cancel" or "discontinue" the first iteration of its Apple Vision Pro Spatial Computing platform.
The industry has been saying Apple is behind and asking when the iPhone maker would ever bring out AI — but the industry has always underestimated Apple.
In the days before WWDC, it was widely believed that Apple would be playing catch-up to everyone else in the consumer tech industry by rushing to bolt a copy of ChatGPT onto its software and checking off the feature box of "Artificial Intelligence." That's clearly not what happened.
Apple's WWDC kicks off on Monday, detailing various anticipated features that Apple has been incrementally rolling out over the past several years. But what is it like to actually be an app developer in the Apple world of app platforms? What does it take to ship an app? How is WWDC useful to developers?
According to proponents of this myth, Microsoft is out to kill Apple's Macs with a "new" PC it will design and build on its own. Once it arrives, they expect Microsoft to clean up not only the PC market, but also the market for Edge AI software sales, leaving Apple on the sidelines.
This April Fools Day, the European Union has fined itself for failing to comply with the terms and conditions of the Digital Markets Act.
Does the European Union, the United States, or other governments need to intervene to fix potential problems in competitive markets for personal computing?
Apple is in the best position to make a difference in the public perception of Artificial Intelligence and how it's used at home, on mobile, and everywhere — and the regular folks that routinely peddle false narratives about the company are already taking poorly-aimed potshots at the company and the effort like they always have.
Ever since the dawn of personal computing, there has always been a worry about how the public could be tempted to buy new hardware until there was enough new software written for it to make it demonstrably useful. Apple, not Meta, is in a prime position to make this happen with VR.
After a solid month of using Apple Vision Pro, I'm finding the product a lot easier to wear for longer periods of time than I expected. At the same time, I think Apple made at least three critical errors in the initial launch of its new spatial computing platform.
The Apple Vision Pro has garnered lots of initial attention. The company's brief in-store demos and its selection of immersive clips of content on Apple TV+ are arresting and spectacular. But can this new device launch a really useful new platform for augmented reality apps, and does the world even need Apple's new "spatial computing?"
Hypothetically thinking about Apple Vision Pro and what it offers for nearly $4000 in hardware might leave you concerned that Apple won't find enough buyers to support the creation of sufficient software and immersive content for it as a platform. Having used it, I think I can say that's the wrong thing to be worried about.
As Apple prepares to extend its apps platform into the intimate world of Spatial Computing with Apple Vision Pro and at the same time into what it's calling a more socially-connected FaceTime experience, the company is facing two apparent competitive threats that also represent two opposite extremes of influence.
There's something about traveling to new places and experiencing new things that sparks the imagination, recalibrates one's view of what's possible, and allows association of apparently unrelated ideas like the Apple Vision Pro and Macintosh launches into analogies that can illuminate our future outlook.
As 2024 springs into reality, it's a fresh opportunity to look at what Apple can do to to stay alive and remain relevant as its core Mac platform reaches the ripe old age of 40.
Apple has spent extraordinary amounts of money building strategic placed Apple Stores around the world. Who should benefit most from Apple's work: Microsoft, Google or maybe Sony?
Apple demonstrated its Vision Pro at WWDC 2023, and a lot of concerned talk immediately developed centered on how well the company could deliver this ambitious product, and convince the public to buy it. Tim Cook has a vision, and as always, looking backwards to see what's worked and what hasn't paves the road to the future.
Apple's upcoming immersive computing hardware has a ballpark price starting at $3,500. What Apple Vision Pro application could possibly stoke a sustainable mass-impulse to snatch up such a device in quantities sufficient to build a healthy business that Apple expects?
How are competitors so bad at what Apple has been so good at? The answer to this question can tell us a great deal about the upcoming Apple Vision Pro.
As the universe counts down the clock to Apple's upcoming "reinvention" of augmented reality computing with its new Vision Pro early in the new year, it's useful to take a look at how successful it has been at reinventing the computing platform in the past. It's happened more often than you might think.
Recovering after a second chance afforded me by Collision Detection on my Apple Watch, I'm hoping Apple will spare me once again, this time from the ad avalanche inherent across online social engagement monetization.
Of all the new products I've reviewed across 15 years of writing for AppleInsider, Apple Watch has certainly has made the most impact to me personally. A couple weeks ago it literally saved my life.
Apple's wide spectrum of developer tools are getting a series of major upgrades to help coders build better, faster code more quickly, in addition to providing collaborative features to help development teams work together more effectively. The result: more, better apps for end users.
Lunar Animation, the UK-based digital production firm behind the last "Jumanji" film, was an early and enthusiastic adopter of Apple's all-new 2019 Mac Pro and the Pro Display XDR that debuted alongside it. A year later, the firm has detailed more of its Mac Pro experiences while anticipating the Mac's high-end migration to Apple Silicon.
New Mac models powered by M1 Apple Silicon are not just fast in the conventional sense. They're also much more sophisticated, right down to making settings to their display resolution happen instantly.
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