KALA TALENT

Hello hello 👋🏼 We’re thrilled to highlight Mateus Ribeiro Bossa and his experience with our hiring process💜 Not only is he an exceptional engineer, but also an incredible person who’s found his next big challenge 🥇 Keep an eye out for more inspiring stories and insights that showcase what makes our process stand out ✨ Who knows, the next story could be yours! Explore our opportunities here. 👇 https://lnkd.in/d2zsuAeS #kalatalent #careerjourney #candidateexperiences

🚀 We’re Hiring: PPC Team Lead! 🚀 👋Ready to lead a top-tier team and drive impactful results in the world of paid media? Join one of our AMAZING partners and make an impact while managing campaigns for amazing clients! 💡💥 Tap to apply now! ⬇️ https://lnkd.in/dRkq7fDa #ppc #remote #marketing

Navigating the workday efficiently comes down to having the right tools that make life easier and help you get more done in less time. Here’s the part one of a list of go-to tools and how it can simplify things! 💪 ⌨️ ChatGPT: An AI-powered assistant for writing, brainstorming, and answering questions at any time. ⌨️ Grammarly: An advanced writing tool that checks for grammar, clarity, and tone to refine your writing instantly. ⌨️ Zapier: An automation platform that links apps together, allowing you to automate repetitive tasks across different tools. ⌨️ Calendly: A scheduling assistant that syncs with your calendar, letting others book meetings with you effortlessly. ⌨️ Canva: A graphic design tool that offers pre-made templates for quick and professional-looking visual content. ⌨️ Todoist: A simple, intuitive to-do list app that lets you prioritize and track daily tasks efficiently. Stay tuned, because in Part 2, we’ll unveil even more amazing tools that can take your productivity to the next level! 🔧✨ What’s your go-to tool for making life easier? #Tools #Platforms #kalatalent

🚀 We're Hiring: Unity Developer! 🚀 Are you passionate about creating immersive gaming experiences? 🎮 Do you have a knack for transforming ideas into engaging, interactive worlds? 🌎 🪄 Check all the requirements here and apply now ⤵️ https://lnkd.in/dKggKuSs

Sorry, What’s Your Job Again? 🤔 Today: PPC Specialist In the world of marketing, there are many specializations that companies are actively seeking today. While you may have studied digital marketing, there are numerous roles where you can position yourself based on your skills and knowledge. For example, you could be a Social Media expert, Brand Strategist, Content Creator, Editor, Copywriter, Email Marketer… and the list can continue.. Today, I want to talk about what a PPC (Pay-Per-Click) Specialist does and how you can focus your marketing career in this specific area. A PPC Specialist (Pay-Per-Click) is a digital marketing expert who manages online advertising campaigns on platforms like Google Ads, Bing Ads, Facebook, and other search engines or social media platforms. Their primary role is to grow the business but could have specific goals such as increasing brand awareness, boosting sales, or enhancing customer engagement, in addition to generating leads. From a dance teacher looking to invest a few hundred dollars for increased visibility to tech companies investing millions in advertising PPC are key to make companies growth and access to new audiences Key Responsibilities of a PPC Specialist 👨💻 👩💻 🎯 Campaign Strategy & Planning 📊 🎯 Implementation and Optimization ⚙ 🎯 Keyword Research 🔑 🎯 Ad Creation 🎥 🎯 Campaign Management 📚 🎯 Performance Analysis & Reporting 🎬 🎯 A/B Testing 📝 🎯 Staying Up to Date with Trends 📺 Skills Required to be a PPC Specialist 🎯 Analytical Skills 📖 A PPC Specialist needs strong analytical skills to interpret data from campaigns and make data-driven decisions. 🎯 Creativity 🎨 PPC Specialists must know how to grab attention with limited space and convey the right message to the target audience. 🎯 Technical Knowledge 🕹 PPC Specialists should have a solid understanding of digital marketing platforms such as Google Ads, Meta Ads Bing Ads, and social media advertising platforms (Facebook, LinkedIn, Instagram). They must also know how to use analytics tools like Google Analytics 🎯 Budget Management 💰 PPC Specialists must ensure they get the best possible results with the budget each client has and organize when using multiple platforms at the same time Team Coordination: Collaborating with copywriters, designers, and editors is essential. Common Tools Used by PPC Specialists 🎯 Ads Platforms: Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Pinterest Ads, TikTok etc. 🎯 Google Analytics: Helps track user behavior on a website 🎯 SEMrush/Ahrefs: Tools for conducting keyword research and competitive analysis. 🎯 Project Management Tools: ASANA, Trello, Monday, organization is key 🎯 Social Media Management: Manages and schedules social media ads and posts across platforms 🎯 Unbounce/Instapage: Used for designing landing pages to optimize ad conversions #YourJob #PPC #kalatalent

Don’t let job hunting scare you! 🎃😱 We’re here to help you find your boo-tiful job!💜 No tricks! Check our open roles, reach out, and let’s get started!👇 https://lnkd.in/d2zsuAeS #opportunities #career #remotejobs

Common Mistakes to Avoid When Hiring in LATAM 🌎 Hiring in LATAM🌎 isn't rocket science, but expanding into any new region can come with challenges. Whether you're new to the market or scaling your team across borders, there are common pitfalls that many companies face. One of our partners tried crafting a competitive offer based on general online data but overlooked country-specific bonuses and benefits, leading to early rejections. Another partner, overwhelmed by thousands of candidates from an unfiltered search, decided to revert to local talent due to the complexity. While these experiences are common, you're not alone. Hiring in LATAM🌎 can be incredibly rewarding when done right, so if this is your first time, keep in mind these key things to avoid: 🔹 Overlooking Regional Talent Hubs 📍 LATAM is vast, with more than 650 million people, and each country has its own specialized talent hubs. For instance, tech talent is heavily concentrated in countries like Mexico, Brazil, and Argentina. Even with Boolean searches yielding millions of candidates, understanding where to start is key. 🔹 Not Adapting Job Descriptions to Local Trends 📄 While LATAM is globally recognized for its high educational levels, especially in specific industries, there are nuances that need to be addressed. For instance, in the tech sector, a percentage of the workforce may not hold postgraduate degrees, but they have valuable experience working with top-tier companies. Tailoring job descriptions to reflect regional realities can help attract the right candidates. 🔹 Failure to Properly Map Salaries, Currency, and Benefits 💰 There is plenty of information online about salary ranges, currency conversion rates, and benefits in LATAM, but much of it can be outdated or inaccurate. It’s essential to consult updated and trusted sources when defining compensation packages. Additionally, partnering with local experts can provide deeper insights into market trends and avoid salary discrepancies. 🔹 Lack of Adaptation in Communication Channels 🗣️ Whether you're a small startup or a large corporation, adapting your communication strategies is crucial when hiring internationally. LATAM teams work well with both synchronous (real-time meetings) and asynchronous (email, messaging) communication. Implementing clear and adaptable communication channels will ensure smoother collaboration, regardless of time zone differences. Want some help? Reach out to our team 💜!

Sorry, What’s Your Job Again? 🤔 Today: UX UI Designer In the fast-paced world of tech, UX/UI design has emerged as a crucial specialization. Whether you're a developer, graphic designer, or someone with a passion for technology and problem-solving, UX/UI offers a unique blend of creativity and functionality. If you're driven by the desire to create intuitive and enjoyable digital experiences, becoming a UX/UI Designer might be your next big career move. Today, let's explore what a UX/UI Designer does and how you can position yourself in this dynamic and innovative field. A UX/UI Designer is responsible for designing the user experience (UX) and user interface (UI) of digital products, such as websites, apps, and software 📲. Their job is to ensure that these products are not only visually appealing but also intuitive, easy to use functional and beautiful. While UX and UI are related, they focus on different aspects of design—UX deals with the overall experience of the user, while UI focuses on the look and functionality of the interface. Key Responsibilities of a UX/UI Designer ▶ Research & User Analysis 📊 🗂 ▶ Wireframing & Prototyping ✈ ▶ Visual Design 👀 ▶ Interaction Design 🎨 ▶ Usability Testing 📝 ▶ Collaboration with Developers 🤝 ▶ Iterative Design Process ⚙ Skills Required to be a UX/UI Designer ▶ User-Centered Design 🎨 Thinking They must have a deep understanding of user-centered design principles, which involve creating products based on the needs, behaviors, and goals of users. ▶ Visual Design Skills 👀 This includes a good understanding of color theory, typography, layout, and composition. ▶ Prototyping & Wireframing ✈ UX/UI Designers should be skilled in creating wireframes and prototypes using tools like Sketch, Figma, or Adobe XD. ▶ Problem-Solving 💣 UX/UI Designers need to be strong problem solvers, capable of identifying pain points in the user journey and coming up with creative solutions to improve the product. ▶ Attention to Detail 🔍 Small design decisions, like the placement of a button or the size of a font, can have a significant impact on the user experience. ▶ Communication & Collaboration 🤝 They need strong communication skills to explain their design choices, gather feedback, and collaborate effectively across teams. Common Tools Used by UX/UI Designers ▶ Sketch/Figma ▶ Adobe XD ▶ InVision ▶ Zeplin ▶ UserTesting/Lookback #YourJob #UXDesigner #UIDesigner #kalatalent

Happy Monday! 💜 Your insights as a Tech or Digital professional would be simply AMAZING🤗 Just answer these three questions in the form and stay tuned for the fun answers! How would you explain what you do to a kid? 👨🏫👩🏫 What’s your favorite part of your job? 💜 If you could give one piece of advice to someone considering this career path, what would it be? 🤝 Form in comments👇 #talent #tech #digital

The OKR (Objectives and Key Results) method is a powerful framework for setting and tracking goals in both personal and professional contexts. Initially popularized by companies like Intel and Google, the OKR method focuses on driving alignment, accountability, and progress within organizations. OKR stands for: ⚡ Objective: A clear, specific, and inspiring goal that you want to achieve. ⚡ Key Results: Measurable outcomes that indicate whether you’re making progress toward your objective. In simple terms, OKRs help define what you want to achieve (Objective) and how you’ll measure progress (Key Results). 💡 Example: Objective: Increase brand awareness. Key Results: Reach 50,000 new followers on social media. Generate 10 media mentions in industry publications. Achieve 30% website traffic growth by the end of Q4. Why Use OKRs? 🔌 Focus: OKRs help teams and individuals concentrate on the most important goals by narrowing down on key objectives and the critical results needed to achieve them. 🎼 Alignment: In larger organizations, OKRs promote alignment between teams and departments. Everyone knows the company’s priorities and can see how their work contributes to the overall goals. 🤝 Engagement: OKRs encourage accountability, transparency, and ownership. Employees know what’s expected of them and can track their progress through measurable key results. 🤸♂️ Agility: OKRs are typically set on a quarterly basis, allowing teams to pivot and adjust their objectives more easily if market conditions or company priorities change. Do you use the OKR method in your personal or/and professional life? #OKR #Objectives #kalatalent