You know, one thing I was reflecting on about #NYC as Im leaving #NYCClimateweek ? is that it actually makes no sense for a NYC apartment in Manhattan to be worth millions under the justification of demand and scarcity. Of course it is clear why, but while our life support planetary system is for free?.
I mean, Nature is a free asset right?.
Questions everywhere remain about “who would pay for ecosystem services to fund the transition” while companies, consumers we all serve ourselves from nature freely, as if it was not finite. As if it was not scarce…
…as if we could have the Manhattan apartment free for use.
But now you get more deserts, less glaciars, more acid oceans, floods, drought, antibiotics resistance….at a really fast pace year after year of nature degradation.
…..nothing is really free..not even that “free” breakfast. There is no such a thing.
Why the illusion that nature is?.
We are all imposing upon us the worst “nature tax”, in cost and speed, for not doing our small piece collectively to shift the climate change global warming action.
How come nature is becoming scarce, a luxury indeed and still remain free..do we want it to be a luxury? Or more of the stuff to be available for all for a more healthy being?. Good luck trying eating money 💴. I know, is an exageration…but is it?.
The Best use of money is driving behavior towards what is really important.
Our modern economic system is great in shifting behavior through price incentives. However, prices will only help as incentives Now, nor later, to shift this negative trend as nature assets effectively get preserved and improved.
And (today) is not even that much that you need.
You would be surprised to know that a 5 cents reward at a product in the supermarket with #verified nature-positive #CropStory would represent a monetary market incentive traceable to farm origins for farmers and companies to produce in a environmentally responsible way.
There are #farmers out there that can change the game and many of them are already trying!. There are #companies out there that are working to truly transition their value chains to nature-positive ones!.
Those farmers and companies that verifies ✅ their nature-positive impact deserves a reward!.
As #consumers we should really demand it in our purchase desicion. Isn’t that the way that we reward other attributes like quality, design, performance?
Why Not try with nature-positive? 🌱
Then we would be including nature as a value added driver that somewhat today we take for granted…..clearly nothing is granted.