A PASSION THING

In The Beginning There Was Wheat—At Mancini Pastificio Agricolo, quality is built from the ground up—quite literally. By managing every stage of production, from seed selection to pasta creation, they set a high standard for traceability and craftsmanship in Italian food production. "Great pasta is a blend of tradition and innovation, where each ingredient tells a story of the land and its people." This level of control and commitment to raw materials parallels the attention winemakers give their grapes, resulting in a product that honors tradition while ensuring consistency and quality. A remarkable approach to redefining the pasta industry. Discover the full story on https://lnkd.in/d5QHSfTx or visit www.maison-e.com Words Anna Burghardt Photography Stefan Fürtbauer #MAISONË

Kering unveils Gucci’s latest chapter of the Horsebit 1953 loafer starring Pietro Castellitto in a new campaign by Creative Director Sabato De Sarno. Capturing the actor, screenwriter, and director's effortless elegance and relaxed attitude, the campaign explores the contemporary appeal of the timeless style and the House’s vision of modern masculinity. Creative Director: Sabato De Sarno  Artistic Director: Riccardo Zanola Directed by: Goofy Studio Photographer: Heji Shein Stylist: Francesca Burns #GucciHorsebit1953 #PietroCastellitto

Ivan Brehm, Chef of Michelin-starred restaurant Nouri launched Appetite in Singapore during the pandemic. The multi-concept space spanning a kitchen, art gallery and living room, record bar, and research center was booked from day one. Behind it lies the understanding of food as a vehicle to meditate on themes of identity, globalization, traditions, and food history to create a cerebral, gustatory, and emotional experience. „Appetite, as a physical space, was born from the understanding that any human form of expression can be understood through any other forms of human expression and creativity.“ says Ivan Brehm. Full interview in Issue No. 06 of A PASSION THING magazine story by Ee Ming Toh photography by Juliana Tan #culinary #chef #success #passion #apassionthing

Welcome to Our World MAISON Ë is a sanctuary of quiet luxury. It celebrates timeless fashion, understated elegance, and the joy of culinary delights. From inspiring spaces to the fusion of craftsmanship and innovation, we bring you refined stories from around the world. More than a magazine, MAISON Ë is a community bound by authenticity and grace. #MAISONË Discover stories around Culinary & Pleasure, Fashion & Beauty, Places & Spaces and Art & Design on maison-e.com

How far can you stretch a brand without losing its mojo? Whenever I see an advertisement on social media for merchandise from an exceptional place, I feel a little disappointed. Places like Café de Flore in Paris, the Chateau Marmont in L.A. (a hotel with a great legacy), or the iconic Il Pellicano in Porto Ercole, offer T-shirts, keychains, ashtrays, or teapots adorned with their logos. All of these are brands with incredible histories, full of countless stories that are integral to their identity. Stories that emerge from the place itself, the people who visit, and the memories they create. But let me ask: is selling merchandise online, accessible to everyone from anywhere, truly a good move? I’m not so sure. I feel a drop in desirability for visiting these places when I see their merchandise available in online shops. These places thrive on their atmosphere and the hospitality experienced right there. I understand buying something while you’re there to prolong the experience once you’re back home. But when I make the effort to go there and experience the place, it feels like a betrayal to see those items accessible to everyone, even those who haven’t set foot there. I understand it from a rational, number-driven perspective as a stream of income, and I’m sure it works quite well. But I don’t understand it from a brand management perspective. Brand value isn’t just about numbers or turnover—there’s a huge emotional component to it. And as we know from behavioral science, it’s emotions that drive behavior. Some people call brands that evoke strong emotions and loyalty "love brands." I remember when Kiehl’s, the beauty brand that originated from a pharmacy in New York, was only available in the U.S. Back then, every time friends traveled to New York, they were given shopping lists for Kiehl’s products. The craving quickly dissipated once outlets appeared everywhere and the products became easily accessible. Limitation is a powerful driver of desirability. Limited editions are everywhere for a reason. But back to the beginning: I wonder, how far can you stretch a brand without losing its allure? From my experience, you have to be very careful. Careful about protecting the brand’s values when choosing partners for collaborations, sourcing the right products to put a logo on, and making smart choices about distribution and availability. #brandmanagement #brandstrategy #branding #hospitality Pictures taken from the webshops of the brands.

Welcome to the inaugural edition of #Wrapped It's an exciting new venture where we weave together the vibrant threads of the dynamic world of #Brands and #Events. We'll dive into colours, materials, design trends and innovations - sharing stories that captivate our imagination and spark our curiosity. You can call it a #Newsletter but we'll go with #Wrapped. Get a taster here https://lnkd.in/dj6TUCZ6 And sign up for future stories https://lnkd.in/dFz6DJNZ We hope you will leave feeling more inspired than ever 🐙

Mit der lieben Judith Weiß durfte ich den CreativeMorningsVienna Talk von Sandra Reichl und Karin Novozamsky von A PASSION THING in der Superbude moderieren. Es war mir eine Freude! Foto: Isabella Joech und Gisela Taschner-Carl-Hohenbalken

💥SPEAKER ANNOUNCEMENT💥 🗓️28. June 2024 ⏰8:30-10:00am 🎤Sandra Reichl, Creative Director & Karin Novozamsky, Brand Strategist Talk about Pattern 📍Transponder - Superbude Vienna Patterns are a silent partner in life, often overlooked. From breathing patterns to behavioral patterns to more obvious ones like a design pattern printed on a piece of wrapping paper. In our practice, we’re fascinated with patterns that make information accessible. As human beings and our role as leaders of a team, we’re fascinated by the patterns that make some people thrive and others always end up in dead ends. Sandra Reichl, Creative Director & Karin Novozamsky, Brand Strategist Sandra Reichl and Karin Novozamsky share many years of work experience in leading creative advertising agencies in Austria and Germany. From traditional advertising, Sandra Reichl pursued a postgraduate education in the more digital and strategic field in Stockholm and then worked as a freelance Strategist and Creative Director in New York and Berlin. After 12 years in advertising Karin worked as a freelancer, consultant, and marketing manager both domestically and internationally. Concurrently, she taught marketing at universities and colleges for 10 years. After they met in 2019 they founded Apt - A passion thing Branding & Design Agency in 2022 and now lead a team of experts to create outstanding solutions. 🎟️ Free-Tickets are available from 24. June ok our website 🎟️ #cmpattern #viecm #design #magazine Superbude