The Eliette and Herbert von Karajan Institute was founded in 2005 by Eliette von Karajan to promote the artistic legacy of her late husband, Herbert von Karajan. With more than 3.300 live performances and over 2.200 recordings of more than 750 classical works the conductor's unique legacy covers the most important classical compositions.
The incredibly huge catalogue with its complex meta data opens up endless possibilities in a technology driven world. In addition to managing the music catalogue, one of the aims of the institute is to present and support initiatives in the field of music technology. In 2013, the Karajan Institute presented the world's first Classical Music Hackathon in Vienna that attracted around 100 music technologists from all around the world.
In 2017, the Karajan Institute also founded the first Karajan Music Tech Conference in collaboration with the University Mozarteum in Salzburg. To let people discover how Classical Music and the newest Technologies interact.
Visionary Music-Tech Leader & Innovator | AI & Creativity Strategist | Award-Winning Founder & Speaker | Creativity Advocate | Harvard PhD in Music
A few weeks ago in an Artelize podcast, I shared my vision for the future of our industry. I believe we are at an amazing point in time, equipped with incredible tools to connect with people in meaningful ways—at the right moment, in the right mindset, and in the right place.
I see no reason for fear as we move forward. The key is to remain open, to venture into unfamiliar territories, and to unlock the true value our industry holds. If we fail to do this, we risk becoming irrelevant to the world around us.
My approach is simple: stay curious, be playful, and build together. This is my credo, and I invite you to join me in embracing this mindset as we shape the future.
Thanks, Paola Cacciatori for the interview!
#KarajanInstitute#Innovation#Leadership#FutureOfIndustry#StayCurious#BeOpen#Collaborate#UnlockValue
Our CEO, Matthias Röder , will be speaking about our work at the Karajan Institute in Berlin next week. Make sure to join what promises to be a fantastic lineup!
Announcing our next speaker for TEDxBerlin Salon ‘Music Is Unstoppable’: Dr. Matthias Röder! 🎉
Dr. Matthias Röder award-winning musictech visionary, director of the Beethoven AI project, and Co-Founder of The Mindshift. He’s a board member of the Karajan Foundation, Managing Director of the Eliette and Herbert von Karajan Institute and member of the board of trustees of the Mozarteum Foundation. He co-founded the Sonophilia Foundation , supporting scientific research into creativity.
Matthias is the founder of the Karajan Music Tech Conference and the Classical Music Hack Day series. He’s won numerous prizes, including the Effie Bronce for completing Beethoven’s 10th symphony with AI and the Game Changer Award from the Chamber of Commerce Salzburg.
Don’t miss the chance to hear from this inspiring figure shaping the future of music and technology! 🚀
🎫Get your tickets : https://lnkd.in/drhQSuPS#TEDxBerlin#MusicIsUnstoppable#SpeakerAnnouncement#CUPRA#cupramusicisunstoppable
Check out this behind-the-scenes video of our CEO Matthias Röder! And don't forget to subscribe to Spin On Classical Music, the podcast series from the Karajan Institute.
https://lnkd.in/dsXzUDST
Visionary Music-Tech Leader & Innovator | AI & Creativity Strategist | Award-Winning Founder & Speaker | Creativity Advocate | Harvard PhD in Music
Today we can enjoy a behind-the-scenes look into a typical production day of our podcast Spin On Classical Music at the Karajan Institute. Meet the team, see the studio and learn about the new way to enjoy the show.
Karajan Institute#spinonclassicalmusic
𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗠𝘂𝘀𝗶𝗰: 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗠𝗮𝘅 𝗕𝗲𝗰𝗸𝗵𝗮𝗺-𝗢𝗿𝘁𝗻𝗲𝗿
🎵 In March, we had Max Beckham-Ortner (Secretary General at IMZ International Music + Media Centre) at our MusicTech Conference. In this interview, he shared insights on the evolving landscape of classical music and arts in the digital age.
During the interview, Beckham-Ortner emphasized the 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗰𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗺𝘂𝘀𝗶𝗰 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗼𝗱𝗲𝗿𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 and digital platforms. He stated: "They are crucial. [...] In order to engage a new audience who might not have a [classical background], we have to tell them a story... And getting their attention is only possible if we access them where they are, like on TikTok, YouTube, and other social media channels." What role does the 𝘀𝗼-𝗰𝗮𝗹𝗹𝗲𝗱 "𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗮𝗿𝘁" play for today’s youth? Beckham-Ortner expressed that there is still a significant audience for traditional live performances: “But I also think [...] that it's important to have more of an entertaining art as well, again, to engage a new audience. Because that's maybe how you get hooked.” Furthermore, he highlighted the importance of blending entertaining art forms to capture the interest of newcomers, suggesting that even a lighter event like an André Rieu concert could lead to greater appreciation and attendance at major classical music festivals like the Salzburger Festspiele.
Addressing the future of opera, Beckham-Ortner was 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝘁𝗶𝗰 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 through lower prices and the use of digital media to increase awareness: "It has to work again together with the different broadcasters or streaming platforms simply in order to get their attention in the first place. Because a lot of people might not even know that the Salzburg Festival is happening.”
The 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 on the arts was another important topic. Beckham-Ortner discussed the ongoing and future changes AI is expected to bring, particularly through VR headsets. He noted: "AI had an impact and will even have a further impact on our industry… Over the next five years, I think we'll have at least a small revolution within the industry."
Thank you for the interview!
#KMT24#ClassicalMusic#MusicInnovation#MusicAI#DigitalTransformation#PerformingArts#ArtTech
🎶💻 Our Karajan MusicTech conference earlier in March was an absolute blast. Thanks to Volkswagen Group Culture for the long-lasting collaboration – and this lovely recap video!
We're thrilled about this partnership, because it enables a dialogue between 𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗮𝗿𝘁. It has always been our goal to connect visionaries and decision-makers in music and tech, Volkswagen Group Culture is a wonderful partner and enabler for that.
This edition of the conference has shown the 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗺𝘂𝘀𝗶𝗰 𝗼𝗻 𝗔𝗜 and the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗮𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.
In the video, Dr. Matthias Röder highlights the conference’s interdisciplinary approach: “We bring together artists, engineers, people from the business world, start-ups and investors. And the idea is: through the discourse between the different disciplines, we keep developing creative, new ideas which then become reality. [...] Companies have been founded here, projects have been launched. We have built apps in hackathons. So, it’s a colorful bunch with a lot of creativity.”
Dr. Nikolai Ardey (Volkswagen Group Innovation): “Volkswagen is really passionate about this inspiring and long lasting collaboration.” We agree! It’s our goal to 𝗽𝘂𝘀𝗵 𝘁𝗵𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. That’s why we try to shape innovation from many different angles: From cognitive neuroscientists like Arne Dietrich to experimental artists like Moisés Horta – the role of interdisciplinarity is critical when it comes to innovating Music and Tech.
Neuroscientist Arne Dietrich explains why the Music Industry is at the forefront of technological innovation: “Because music is quite structured, which is not the case for other arts. So technology has already infiltrated the world of music more so than other arts.”
Thank you all for adding so many different perspectives to our conference!
#Karajan#MusicTech#KarajanMusicTech#VolkswagenGroupCulture#Volkswagen#VolkswagenGroup#Innovation#ArtAndTech#ArtxTech#ClassicalMusic
