MARMIND

 “We were using Excel sheets. We were using PowerPoint presentations for our annual, quarterly, even monthly planning.” “We had people in APAC and in the home markets using a specific planning tool, and we had the colleagues in the Americas, for example, or the ones in EMEA, using the same tool, but in a different setup on a different platform.” “That was actually the biggest challenge because we could not have a cohesive plan and we could not tell on the spot what activities are happening, in which markets, for which airlines.” We sat down with marketers from across Lufthansa Group to ask them… ✅how not having a central platform to manage their operations affected them, ✅why they chose MARMIND, ✅and how MARMIND helps them break siloes and create transparency across multiple teams and brands. Watch the whole story 👇 Big shoutout to our interviewees: Michaellyn Gruenewald, Florea Anca , Anita Gorgin, Sylvie Ritt Spatzenegger, Christoph Fussi, Deloris Matanda, Britt Depypere 🙌🙌🙌 Lufthansa, Brussels Airlines, Austrian Airlines, Swiss International Air Lines #marketing #martech #mops

“If you manage to find good stuff in this sea of tools and AI, and you can use it in your work – you'll be ahead.    I hear some people saying, I'm going to wait. I'm not there yet. I don't want to test all this stuff, it's too complicated. And I always say, don’t – test! Even if it's too much, just choose a few and test.    Try to apply them to your day to day. Try to look at stuff that you're doing that could be useful – stuff that you do manually, stuff that takes you time – and just start using those tools, because I think it will be a useful skill set.” Luis Sousa, co-founder of The AI Break newsletter, joined us on the latest episode of our podcast to discuss the rapid evolution of AI tools – and why we should all be open to experimenting with them in our role as marketers.   Listen to the whole episode to learn more! On YT and everywhere you listen to podcasts.

We are hiring! We're currently looking for a Marketing Coordinator to join our team in Vienna or Graz. Get all the details below 👇 P.S. Marketing is not your strong suit? Check out our other vacancies in the jobs section of our LinkedIn page. 🤗

“If our management board came and asked us for an update, what's going on for our worldwide marketing activities within the next two weeks, we were sending emails and making lots of phone calls and sending Excel sheets around in order to collect the information.” We asked our customer Lufthansa Group why spreadsheets weren’t cutting it when it came to managing global marketing campaigns for 4 different airlines… …and how MARMIND helps them stay on top things. 🤗👇

We're excited to announce that two new employees have joined our team this month: Saghar Yavari has joined us as IT Administrator and Florian Brottrager is our new Sales Development Representative. Welcome to #teammarmind, we're glad to have you on board! 🤗 P.S. Want to join our fantastic crew? Go to the jobs section to find out about open positions.

We are hiring! We are currently looking for a Client Solutions Manager to join our team in Vienna or Graz. Sounds great, but you're based elsewhere? ✅ The role comes with a 100% remote option for candidates based in Austria or Germany. Get all the details below 👇 P.S. We are also looking for developers and consultants - go to the jobs section to find out more.

“I think the majority of people use it a little bit and they come in and think AI is going to fix all their problems - reduce all their costs, increase all their revenue, and basically automate all their manual tasks for them.    And they just need to click a button and that's it, right? And it’s going to do everything for them.    There's still a big gap of people not understanding what it can really do and what it cannot do. You can help the process - instead of you spending X amount of hours, for example, in content creation, you can spend one - but it’s not going to do stuff for you 100%, at least at this stage.” In our latest podcast episode, we chat with Luis Sousa, co-founder of The AI Break newsletter, about the benefits and challenges of using AI tools in marketing – and how we can stay ahead of the curve as they continue to evolve.   Check out the full episode to hear more! On YT and everywhere you listen to podcasts. 

Big news! 📣 We’re excited to announce that MARMIND has been recognized in the 2024 Gartner® Market Guide for Marketing Work Management Platforms. The Gartner report highlights that, “Effective marketing work management platforms help improve the visibility and productivity of projects and processes.” We think this has been our bread and butter for more than 20 years – so being mentioned in the report feels like a natural next step for us. 😊 You can find all the details here: https://lnkd.in/dFjaDT-M

We are hiring! - Product Owner - Senior Consultant - Client Solutions Manager - Senior Full Stack Developer Interested? Go to the Jobs section on our LinkedIn page to find out more. Also, some of these come with a 100% remote option for applicants based in Austria or Germany, so do take a look even if you don’t live near either of our offices.  🤗 P.S. We’re actually just looking for someone who can help us beat our Co-CEO at Angry Birds at next year's summer party. 🤫 😆

“A lot of the time, AI could be helping businesses. People could be using more of it to help with efficiency and productivity, but they just don't know, because there's so much out there and things keep changing all the time.    I think keeping up to date and testing is the challenge right now for a lot of businesses. They just try ChatGPT and that's it – and there's so much beyond ChatGPT at the moment.    But it’s also still early days, right? It's still not just, click a button and everything is solved. But I think those that spend the time at least testing and learning will get ahead.”   For the latest episode of Masters of Marketing, we sat down with Luis Sousa, co-founder of The AI Break newsletter, to chat about everything from marketing automation to content generation.    If you want to hear about some of the most impressive tools out there – and how you can keep your skills up to date – tune in for the full episode. On YT and everywhere you listen to podcasts. 🙃