Smarter Ecommerce (smec)

If you are still debating whether to choose POAS over ROAS—𝘀𝗽𝗼𝗶𝗹𝗲𝗿 𝗮𝗹𝗲𝗿𝘁: Neither metric will help you drive real profitability! Here's why: 👉 ROAS measures efficiency, not profit. 👉 POAS adds profit into the mix, but it’s still per-campaign tunnel vision. 🚫 Both ignore key business realities like product margins, inventory levels, or customer lifetime value. The smarter move? Find out in our latest episode of ROASted! You'll learn: • Why high ROAS doesn’t mean higher profits. • The hidden pitfalls of relying on POAS alone. • How both metrics can lead to budget waste and missed opportunities. • How to align your Google Ads strategy with actual business goals. Profitability isn’t a metric—it’s a mindset shift. Ready to switch gears?

Something BIG is coming on 𝗔𝗽𝗿𝗶𝗹 𝟮 – our 2025 State of PMax report will crunch the numbers from thousands of PMax campaigns across 500+ ecommerce accounts. Our goal: To share data & interpretation that help you understand PMax better today than you did yesterday. including: • PMax vs Shopping adoption • Impact on Dynamic Search Ads • Flowcharts of campaign interaction • Bid strategy usage • Account segmentation • and more Plus perspectives from top experts! Expect a full content rollout: blog, videos, livestreams, PDF, podcast. It all starts 𝗔𝗽𝗿𝗶𝗹 𝟮. 📅 Save the date and follow Smarter Ecommerce (smec) to catch it first.

Think the PPC-robocalypse is going to replace you?🚨 𝗧𝗵𝗶𝗻𝗸 𝗮𝗴𝗮𝗶𝗻: Performance Max and Smart Bidding make campaign management look effortless. But if you think AI can replace a skilled PPC manager, you’re handing the keys to Google— and hoping for the best. Here’s the truth-bomb: • AI optimizes 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗯𝗼𝘅 you give it. • It 𝗗𝗢𝗘𝗦𝗡'𝗧 know your profit margins. • It 𝗗𝗢𝗘𝗦𝗡'𝗧 understand your business goals. • It 𝗗𝗢𝗘𝗦𝗡'𝗧 know when to break the rules. The smartest marketers? They use AI as 𝗮 𝘁𝗼𝗼𝗹—𝗻𝗼𝘁 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. They test, tweak, and outthink the algorithm. 📢 So we pulled together 7 PPC strategies that AI can’t replace. Still winning. Still human-driven. Swipe through the carousel 👉

Full house at our first smec Meetup of 2025! 🚀 Our first smec Meetup of the year brought the team together in our Linz HQ at Tabakfabrik Linz. We reconnected, welcomed our interns, and gained exciting insights into our plans for 2025 from the management team. Plus, we caught up on the latest developments in our ongoing projects. To top it all off, we wrapped up the event by announcing this quarter’s Epic Award winner Daniel Schenkermaier A huge thank you to everyone who joined and contributed! #smec #TeamSpirit #Meetup #FullHouse

Are 𝘇𝗼𝗺𝗯𝗶𝗲𝘀 𝘀𝗶𝗹𝗲𝗻𝘁𝗹𝘆 𝗯𝗹𝗲𝗲𝗱𝗶𝗻𝗴 your PMax budget dry? Then you are stuck in a 1-dimensional graveyard: Many e-commerce advertisers rely on historical performance alone, creating a 1-dimensional campaign structure that funnels spend into bestsellers—while longtail products waste ad spend in the background. And this is where it gets nasty: • Your ad spend getting locked up in low-margin products • New or strategic products starving for visibility • Missed revenue from ignored longtail opportunities In this episode of ROASted, we expose the budget-killing zombies lurking in your PMax campaigns and show you how multi-dimensional segmentation can unlock hidden revenue opportunities. 💬 Got your own zombie-budget stories? Or unsure how to deal with your longtail deadweight? Drop your thoughts or questions in the comments!

𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 about your ads, why should Performance Max be? Performance Max is a super powerful tool. But there’s still a lot it simply can’t do—like understand your business goals or think strategically. That’s where you come in. PMax is data-driven, but it struggles with nuance—like pushing new products without historical data or balancing short-term wins with long-term growth. Automated campaigns will only ever work as good as the inputs you are providing them. If you are not starting to be strategic about your ads, 𝗱𝗼𝗻'𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗺𝗮𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂. It's really that simple. 📩 Got a myth you’ve run into? Share it in the comments—we’d love to hear!

𝗡𝗼 𝗥𝗢𝗔𝗦 𝘁𝗮𝗿𝗴𝗲𝘁, 𝗻𝗼 𝗹𝗶𝗺𝗶𝘁𝘀... 𝗺𝗼𝗿𝗲 𝗣𝗿𝗼𝗳𝗶𝘁𝘀? Some call it bold. Others call it reckless (or plain dumb). Removing Target ROAS in Performance Max can drive more conversion value—but at what cost? Higher spend? Lower efficiency? A terrifying CPA bill? We break it all down in this episode of ROASted. 🔥

The latest shockwave of 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 bring more levers to pull, but let’s be clear: These updates are first and foremost about 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 𝐢𝐧𝐬𝐢𝐝𝐞 𝐆𝐨𝐨𝐠𝐥𝐞'𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 So, what’s actually changing—and what’s still frustrating? ✅ 𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐬 𝐞𝐱𝐢𝐬𝐭, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐧𝐨𝐭 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜. You still need to actively manage segmentation to avoid self-competition. ✅ 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐚𝐫𝐞 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠—𝐛𝐮𝐭 𝐝𝐨𝐧’𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐭𝐡𝐞𝐦 𝐟𝐨𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. Google’s AI ultimately decides who sees your ads. ✅ 𝐇𝐲𝐛𝐫𝐢𝐝 𝐏𝐌𝐚𝐱 + 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐬𝐞𝐭𝐮𝐩𝐬 𝐚𝐫𝐞 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞—𝐛𝐮𝐭 𝐭𝐫𝐢𝐜𝐤𝐲. The bid war risk is real, and Google is keeping tight control over priority conflicts. ✅ 𝐅𝐞𝐞𝐝-𝐨𝐧𝐥𝐲 𝐯𝐬. 𝐟𝐮𝐥𝐥-𝐚𝐬𝐬𝐞𝐭 𝐏𝐌𝐚𝐱? Google still hasn’t made a compelling case for why full-asset is necessary. ✅ 𝐏𝐫𝐨𝐟𝐢𝐭 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐢𝐬 𝐡𝐞𝐫𝐞, 𝐛𝐮𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐞𝐚𝐧 𝐛𝐞𝐭𝐭𝐞𝐫 𝐦𝐚𝐫𝐠𝐢𝐧𝐬—𝐨𝐫 𝐣𝐮𝐬𝐭 𝐦𝐨𝐫𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝? The 𝐫𝐞𝐚𝐥 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲? Google isn’t taking control away—it already did! These updates just refine how we work within the system. The smartest advertisers in 2025 will focus on 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐏𝐌𝐚𝐱 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭 𝐞𝐱𝐜𝐞𝐥𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐭𝐨 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭 𝐜𝐨𝐮𝐧𝐭𝐬. 📢 𝐖𝐚𝐧𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐝𝐞𝐞𝐩 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐰𝐡𝐚𝐭’𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠, 𝐰𝐡𝐚𝐭’𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭’𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚 𝐦𝐲𝐬𝐭𝐞𝐫𝐲? Mike Ryan released an extensive 𝐏𝐌𝐚𝐱 2025 𝐐&𝐀, breaking down the nitty-gritty of your most pressing PMax questions. 👉 Read it here: https://lnkd.in/dTgxEtkJ

For International Women’s Day, our team spent the day at Haus Kim—a Caritas Frauenhaus in Vienna that provides a safe space for LGBTIQ+ women. We got together to lend a hand to those who need it most. We prepped a meal for about 30 women, and honestly? It was a great reminder that sometimes, the simplest things—like sharing food—can make all the difference. We strongly believe in giving back to the community that surrounds us. For that reason, this wasn’t just a social team event, but a chance to stand in support of those who need it most. Because inclusion, respect, and support aren’t just values we talk about; they’re values we live. Big thanks to Haus Kim for the work they do every day and to our team for jumping in, chopping, stirring, and making sure no one is left hungry. #InternationalWomensDay #IWD2025 #CookingForCommunity #GivingBack #HausKim #Caritas

Ever wondered what'll happen if you uncap your Google Ads budget? Congrats—you've entered the PPC danger zone. 🚨 Unlimited budgets can fuel growth—but only if you’re steering the ship. Otherwise, Performance Max will dump your ad spend into easy wins (hello, best-sellers!) while ignoring what actually matters: profitability, strategic products, and long-term business growth. 💡 So before you go all-in, ask yourself: • Are your ROAS targets set up to keep spend in check? • Are you segmenting products strategically, or just funding Google's black box? • Do you actually have control over what PMax prioritizes—or are you just hoping for the best? 'Cause if you’re not making the rules, Google will—at your expense. Learn how to stay in control in this episode #1 of ROASted!