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Optmyzr

Optmyzr

Advertising Services

Palo Alto, California 9,868 followers

Helping marketers build and execute PPC strategies quickly and at scale

About us

Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars. Founded by former pioneers at Google, Optmyzr helps advanced marketers achieve greatness in their pay-per-click programs. The SaaS-based system’s simplicity, power and innovation automate key tasks and elevate PPC professionals’ capabilities and relevance in the era of digital marketing. Check out www.optmyzr.com for more details and a free trial that can put you on a path to become the next PPC rockstar.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
Palo Alto, California
Type
Privately Held
Founded
2013
Specialties
PPC Account Budgets, Ad Testing, Google Ads Automation, PPC Automation, Automation Layering, Automated Query Management, Automated Ad Testing, AI Tools for PPC, Automated PPC Reports, Microsoft Ads Automation, and PMax Optimization

Locations

Employees at Optmyzr

Updates

  • Optmyzr reposted this

    Turning the Learning Period into an Earning Period! One of the biggest frustrations in Google Ads is the dreaded learning period—but it doesn’t have to slow you down. I’m working on a post that will break down exactly how to speed it up and get to the good part: earning. And yes, I made this shirt just for SMX Munich! If you see me there, say hi!

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  • Don't let kid placements or games get in the way of your PMax success! Brand new Rule Engine Scopes will allow you to keep those pesky placements at bay! It's important to note that these placement exclusions will be account level. P.S. Want to know where PMax is placing your ads? We also launched a placement report to give you weekly updates on where your ads showed. Don't treat PMax like a black box - Optmyzr will help you protect your investment!

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  • Check out our latest updates!

    View profile for Frederick Vallaeys

    CEO at Optmyzr

    Optmyzr’s March 2025 Updates Are Here! We’re rolling out powerful new features and enhancements to help you launch campaigns faster, optimize budgets smarter, and gain even more control over your PPC strategy. From automation improvements to deeper insights, this release is all about making your workflows smoother and your results stronger. Swipe through to explore the updates and log in to Optmyzr to try them out today!

  • We're thrilled to announce the winners of our Women in Tech SEO partnership SMX - Search Marketing Expo tickets! Lianna McGauley shared she's excited to learn about what's next on the horizon for AI: "One thing I'm hoping to learn would be what's next when it comes to AI in search and how to we stay ahead of the curve. More specifically, the importance of schema markups and LLMs?" Here's why she loves being part of the WTS community: "Something I am grateful for about WTS is the amazing community and knowledge sharing! I am so thankful I was able to attend WTS London (first timer!) and hope to attend other WTS events in the future! Mercedez Lemieux is also excited to get into AI learnings: "I always enjoy SMX, and am thrilled to have it in my backyard this year. I’m hoping to learn more about how SEOs can leverage AI in 2025." Here's why she loves being part of the WTS community: "I’m grateful that a community like this exists for women in SEO, since I’m found SEO to historically be more of a boys club." We can't wait to learn and share with these wonderful forces for good and the rest of the SMX community June 11-13!  

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  • We're curious - which marketing problem do you wish you could solve? Our brilliant and customer obsessed product and engineering team are starting to plan out their Q2 sprints and we want input from you!

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  • We believe in helping you automate your workflow, while keeping you in the driver's seat! This means you still have access to all your levers (targets, budgets, and creative)!

    View profile for Navah Hopkins

    Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC

    There are fundamentally three levers you can pull within your ad account: 🎯 Targets 🖼️ Creative 💰 Budget Most search first marketers lean into targets first, budget second, and creative when they get around to it. Social first marketers almost always are the opposite (looking at creative first, targets second, and budget if they have to). This is in large part due to how the platforms work, but also due to how we've learned to structure tests. Here are a few scenarios for search and social where I'd focus on one lever over the others: Scenario #1: Brand is constantly going over budget. While the ROAS is "positive", the actual profit is in the black or in the red. Search: 💰 + 🎯 Social: 💰 + 🎯 Rationale: If budget is the core issue, the brand needs to address this first, and then address the targets/exclusions. Search budgets need to account for averaging out the daily budget across 30.4 days and seeing daily budgets up to double. Social budgets can be either lifetime or based on a daily/monthly pace. Depending on your settings you may be happier with lifetime or an ongoing campaign. Scenario #2: Ads get high CTR but the conversion rate is terrible. Conversions are coming through but they're junky. Search: 🖼️, but if junk persists, address 🎯 Social: 🎯, but if junk persists, address 🖼️ Rationale: In search, it can be tempting to change the targets before addressing the creative, however if the creative isn't prequalifying leads or establishing who you want to help, the targeting work will be wasted. This is why I like to confirm the creative is doing the best job it can before adjusting targets (location, time, keywords, etc.). Exclusions would happen at the same time as creative tests. On the other hand, social ads with high CTR and low quality are almost always a targeting issue. When the ad is a problem in social, it doesn't get clicked. Scenario #3: Brand is trying to scale, but every time they raise the budget they just increase the CPA. Search: Expand into social Social: Expand into search Rationale: Sometimes you've captured the "gettable" market on a channel and need to be willing to expand to a new one. Sometimes this means borrowing budget to test, while tests might get net new budget. Video is a great way to expand (on both search and social). Whatever the case might be, Optmyzr has you covered with Optmyzr Core, Pro, and Optmyzr for Social. Never watch a campaign over spend again, while getting the benefit of search and social thinking in one tool! What's your default lever to pull when solving an account problem?

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  • We're grateful we can keep our customers ahead of the curve on PMax! Are you already using our value based bidding tools?

    View profile for Navah Hopkins

    Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC

    I just finished going through the Google Ads FAQ on PMax and I'll admit I have some thoughts and questions I'd appreciate getting me network's perspective on: First - I am thrilled Google put this out and I'm confident Ginny Marvin is the force for good bringing this transparency. Second...we seem to be doing some retconning. Last June, we were told negatives would include misspellings so we wouldn't need to spell out every single variant. However in the FAQ, it implies close variants (which misspellings are a type of) would not be factored into account. I.e. to protect your PMax campaign from branded keywords or keywords you're bidding on in other campaigns, you need to spell out every variant (which will eat into the 100 limit). Am I missing something? Third...Google appears to be giving a recommendation that most people will want fewer campaigns and more asset groups (with important caveats). This is the first time Google has given formal guidance on structure. What's interesting is the reasons Google gives for why you'd want multiple campaigns with fewer asset groups supports the Optmyzr data that found a clear benefit to siding with multiple campaigns/single asset group structures. My question is: how can there be any recommendation on structure when there are so many variables that can inform the decision? Fourth...Video! If you had any doubts on the importance of video, this FAQ should put them to bed. The fact that it was framed as a necessity for lower ad spend accounts speaks to how much Google understands who is struggling to make video happen. No questions here - just grateful Google is putting in the effort to empower those who need the help! Have you had the chance to read the FAQ (linked in the comments)? What stood out to you?

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