XroadMedia

64% of CTV viewers would rather see ads than pay more for a subscription service (DeepIntent and LG Ads Solutions) Even though consumers are happy to make the switch, are they satisfied with the experience that they’re getting from ads? By improving both ad quality and relevance, you can keep your users engaged even with adverts. Learn how the impact of building trust with users can drive results when pivoting to different business models - https://lnkd.in/e39ncZ37 #personalization #AVOD #adtiers #businessmodels

Engagement is the “best proxy for member happiness”, Netflix said in its letter to shareholders for Q3 2024. In a crowded market, your user experience is what can keep your users returning and leaving for competitors' platforms. From personalized recommendations to notifications and targeted ads, there are many ways that you can prioritize user engagement. Check out some of our tips on how to keep your OTT users happy. Learn more - https://lnkd.in/e-xm8GhW    #userengagement #personalization #contentdiscovery #OTT

OTT platforms use A/B tests to optimize everything from UI to content recommendations. Constant adjustments can be utilized to improve user engagement. The result? Happier subscribers, less churn, more watching! Learn how to test UI designs, pricing models and marketing strategies to make data-driven decisions. Some of our tips for getting the most out of your A/B tests 🌟 Set clear objectives 🌟 Isolate variables 🌟 Use a representative sample size and duration 🌟 Define success metrics Read our blog to discover more -  https://lnkd.in/eSP75ckk #ABtest #retention #engagement #personalization #OTT

81% of viewers expect streaming services to provide highly personalized experiences (Google Cloud) However, the number of users who are happy with their personalized recommendations is not that high. TV services need to have their personalized user experiences go further than one or two rows within their UI. By tailoring notifications, ads, retention offers, emails and more, we deliver accurate personalization based on user behavior, profiles, and more. Learn how we work with operators like Telekom Slovenije to drive an increase in engagement of a loyal user base.  https://lnkd.in/ekrXUUJg #personalization #userexperience #subscriberloyalty #recommendations

First impressions count. If users fail to see the value of your platform within the first few visits, they are unlikely to return as loyal subscribers. This is why it’s important for services to overcome The Cold Start Problem. But what does this really mean? 🚫 No user data means no personalized recommendations 🥱 Generic content suggestions lead to disengaged viewers 📉 Higher risk of losing subscribers before they find their favorites Find out the impact of The Cold Start Problem on your personalization and KPIs in our latest blog. Discover how to ensure that users can discover the content they love and will enjoy the most, quicker than other recommendation engines. https://lnkd.in/eiXF7duq  #coldstart #userengagement #OTT #streaming #personalization

Since 2019, churn rates have doubled, according to Antenna (https://lnkd.in/g4h4rduY) Even though services have access to data to enhance their experiences, which would, in turn, reduce churn, Omdia's recent research reveals that only 13% of streaming services have consolidated their data across the organization, often relying on manual processes. Discover how to use personalization and anonymous first-party data to increase user engagement and contribute to a reduced level of churn. Check out our blog to find out more about why your service is losing subscribers and how to fight back by using the data. https://lnkd.in/eikWtCjt  #churn #userengagement #OTT #personalization

New research by Park + Associates Pte Ltd and JWP (JW Player) highlights the increased complexity of a video landscape and the ongoing decline of traditional TV.   The study found that in the US, consumers are more likely to watch FAST channels than payTV services. The popularity within Europe is slower. To drive adaptation, FAST services need to reduce the burden of choice whilst maintaining the laidback viewing experience. This is possible with personalized EPG and playlists to enhance user experience. Learn how we can do this - https://lnkd.in/efge4FwR #FAST #personalized #userengagement #userexperience

Audiences now spend an average of 10-and-a-half minutes searching for something to watch (Nielsen) Learn how we help to create even more personalized experiences for broadcasters like UKTV, to help improve content discovery and increase engagement. We work with clients in the media and entertainment industry to fully understand their goals and prioritize their KPIs to deliver the best experiences for their users, but with their business rules at the center. #personalization #broadcasters #streaming #userexperience

Maybe you have personalization wrong. It’s not as complicated as you think. Some editorial teams believe that to give their users a truly personalized experience, they would have to give up their control over what is shown. This isn’t the case. We believe combining a mix of AI and human interactions delivers the best personalization for your brand and your users. Check out some more of the myths about personalization that are common misunderstandings below. Discover how we deliver enhanced user experiences for media companies - https://lnkd.in/e9qRYgZU  #personalization #OTT #contentdiscovery

Did you miss IBC - International Broadcasting Convention? Don’t worry; we’ve compiled some of the top trends we observed in Amsterdam in our latest blog. https://lnkd.in/ebYKv9Fq   AI, of course was dominant, but in comparison to 2023, our team felt there was more focus on how we can work with the technology rather than it replacing our teams. This year as ever, has highlighted the opportunities for everyone within the industry. If you were there, let us know in the comments some of the trends that you observed! #IBC2024 #AI #OTT #userengagement #scalablity