Air Aroma

What Is Scent Marketing? By integrating carefully selected fragrances into various business environments, companies can create memorable, multisensory experiences that not only attract customers but also foster brand loyalty. Learn more in our article linked below as we delve into the science and art behind scent marketing, exploring how businesses can harness this powerful tool to transform their spaces and elevate their brand presence.

Essence de Sofitel Room Fragrance. With a unique glass bottle and gold detailed cap, the superior quality of Sofitel's service is reflected in the carefully selected materials and finishes. Crafted with premium, long-lasting fragrance to enhance the guest experience and leave a memorable impression long after their stay.

We're Air Aroma, and we transform brands through scent. What does your brand smell like? Let's make it happen together.

Capturing a world of elegance and sophistication that is uniquely Sofitel in their beautiful custom candle with the signature Essence de Sofitel scent.

The Fragrance Files: Lavender Lavender is renowned for its soft, floral, and herbaceous aroma with subtle woody and sweet undertones. Fresh, clean, floral, sweet, herbaceous, green, camphorous; the unique combination of scent characteristics creates a well-rounded scent that can transport you to relaxation. Lavender essential oil is one of the most widely used and versatile oils in aromatherapy due to its numerous therapeutic properties. Lavender’s gentle yet effective properties make it a go-to oil for relaxation, holistic healing, and emotional well-being. It blends well with many other essential oils, including citrus, woodsy, and herbal scents, making it a staple in perfumery and home fragrances. Check out Air Aroma's fragrances with Lavender notes, displaying the range of Lavender interpretations in Serene, Zuri, Verdure, Pomelo Pulp, and Cedar Mood. Contact us for guidance or to inquire about creating an exclusive signature scent.

Our clients say it best! Hear what they have to say. "Great customer service. Our clients LOVE the smell of our lobby and can't get enough of it. We had to buy candles to sell because our clients/guests were insisting on taking this scent home with them!" - Olivia Prescott

Thank you for featuring Air Aroma, The Points Guy! We are proud to be working with airports and airline lounges around the world to create relaxing, pleasant ambiances through signature scents in these fast-paced environments. "Hong Kong-based Cathay Pacific worked with Australian scent marketing agency Air Aroma on a signature scent that features lavender, jasmine, bamboo, juniper berry, tea leaves, white musk and cedarwood. You'll catch whiffs of it in the carrier's lounges around the world. Air Aroma has also created special scents for Etihad Airways, Virgin Airlines, Abu Dhabi Airport and several other airlines and airports. "Airport scenting is not the time to go super bold with a very dark, rich floral fragrance that may be off-putting to some," the company told TPG. So, when creating scents to use in lounges and other airport spaces, "universally pleasing" scents are the goal. There are "so many thousands of people who will encounter the scent daily, all who come from across the globe with different backgrounds."

With the Sofitel boutique collection of home candles , reed diffusers, and room sprays, guests can bring the distinctive scent of Sofitel into their own living spaces. Each product is meticulously crafted to deliver the same olfactory experience that guests have come to love and cherish during their stays with Sofitel Hotels & Resorts. #airaroma #sofitel

✨ Hello, we're Air Aroma! ✨ Did you know scent can be just as powerful as a logo or a color palette? That’s why we’ve spent years perfecting the art of scent marketing—helping brands create unforgettable experiences through fragrance. We designed the first-ever HVAC-connected scent diffusers and developed a creative process to craft signature scents—custom fragrances that bring brands to life. From luxury hotels to retail spaces, our scents make memories, capture emotions, and define experiences. We’ve been shaping the way businesses connect with their customers through scent for over twenty-five years. One of our first? The iconic Sofitel Hotels scent, still used in 120+ locations worldwide. Follow along for a journey through the world of scent and branding. #airaroma #signaturescents

Inspired by a summer in the French Riviera, the Sofitel signature scent embodies luxury and elegance with notes of fresh citrus, Jasmine of Grasse, and blooming white rose. The Sofitel fragrance is diffused throughout all Sofitel Hotels & Resorts globally, connecting the brand with guests on a sensory and emotional level. Essence de Sofitel retail products including candles and interior fragrance are available for guests to connect further with the signature scent. Air Aroma is proud to be the provider of a beautiful custom scent and products for Sofitel hotels around the world. Visit to smell and discover the essence of French luxury.