Alpha Digital

We're thrilled to announce Alpha Digital is a finalist in two categories for Google's Agency Excellence Awards. Search Transformation and App Growth ANZ ✨🏆 Being a finalist in these awards recognises the outstanding results our Paid Media team has achieved within our app advertising strategy and paid search strategies by being innovate, strategic and curious. Well done team!

In support of Wear it Purple Day, the team wore their finest purple pieces to show support for LGBTQ+ youth and work towards fostering an environment where everyone feels safe, supported, and empowered to be themselves 🏳🌈💜 You can learn about Wear it Purple's 2024 theme 'Your Passion Your Pride' online: https://bit.ly/4dzbm7L

With factors like privacy concerns, sponsored content and the rise of AI all contributing to a decline in brand trust on social media, it has never been more important for brands to diversify their social strategies—especially during the research-to-buy journey. In our latest blog, our Social Media Manager, Katie-Maree Wilson explains why understanding this critical phase is key to influencing consumer behaviour and how brands can strengthen trust while users are actively searching. Find out more and read our latest blog online: https://bit.ly/3T045po

We are ✨hiring ✨ We are on the lookout for a talented SEO Manager to join our team. If you're looking for your next dream role and passionate about all things SEO reach out to us or click the link to apply: https://bit.ly/3ys72bc

We were so thrilled to collaborate with Urban List on this exciting campaign for our client Kmart Australia Limited. Congrats to everyone involved in such an exciting project!

Please help us in celebrating our paid-media star, Jessica Palmer's one-year work anniversary ✨ Jess loves that the world of digital marketing is constantly evolving, with endless opportunities to learn, adapt and grow from a challenge! When she's not creating the perfect iced-matcha or prioritising her self-care with an office-manicure 💅 you'll find her by the beach, at Pilates or café-hopping with friends! Thank you for all that you do Jess, we're so happy to have you a part of our team 🤍

We were SO proud to have had two of our clients shouted out as market leaders of Pinterest advertising at last months Pinterest High Action Holiday Event 💥🎁 With our client Stone & Wood Brewing Company being announced as THE first brand in Australian history to utilise the new Holiday Takeover ad format 😱 We also learnt a whole lot from industry experts on leveling up holiday marketing strategies! Here’s our top takeaways: 👉 61% of pinners aged 18-34 say Pinterest helps them make better purchase decisions.  👉 Gen Z makes up 42% of Pinterest’s global MAUs. 👉 67% of searches in AU during the Holidays were from Gen Z or Millennials. 👉On average, Pinterest users spent +19% more for the Holidays last year compared to those on other social platforms. Ready to elevate your Pinterest advertising? Get in touch with our team: https://bit.ly/45GZ7D8

We’re thrilled to be celebrating our Social Media Manager, Katie-Maree Wilson's first work anniversary (it really feels like SO much longer 🤷♀️) When she’s not chasing our team around for a feature in the next office TikTok (if you’re not following us what are you even doing?) she’s crafting tailored social media strategies and owning organic social campaigns for our clients. Outside the office, you’ll find Katie immersed in a good (or trashy) fantasy novel 📚, doom-scrolling on TikTok or dabbling in a game (or twenty) of Fortnite 👾 Thank you for all that you do Katie, we’re so happy to have you as part of our team.

This is our official statement that the phrase ‘I want it to go viral’ is banned from our communication channels 📳 Before you get too caught up in trending audios or *sighing dramatically* at Duolingo’s seemingly overnight success, take a peek at this first. If you’re looking into launching on TikTok (or perhaps you’ve already taken the leap and aren’t quite taking off as you’d hope) we’re here to help! Get in touch: https://bit.ly/45GZ7D8

We're thrilled to be celebrating Client Service Account Director, Hayden Tozer's first work anniversary 🎉✨ Hayden's favourite part of the gig is working across a variety of verticals and discovering new ways to approach (and solve) client challenges. When he's not at the office you can find him at the gym 🏋️♂️taking his fur baby Hugo (we're his #1 fan) for a walk or watching the Rugby! We're so happy to have you a part of our team slay-den, thank you for all that you do (including bringing Hugo into the office🐶).