Arktic Fox

This put a big smile on our foxy little faces today! We received this amazing testimonial from the team at Texas Peak Group (Trading As Brooks Running AU), following our eCommerce performance, SEO & UX Audit earlier this year. Thanks to the team for this glowing review! ⭐ 🦊Need help with your eCommerce strategy? Drop us a DM ✉️

Media upfronts are a changing. This year Forbes in-conjunction with Walmart Creators have launched the 2024 Creator UpFronts. An industry now estimated to be worth $250bn has seen Forbes launch a week of creator events as well as launching the 2024 Top Creators List. Walmart's support of the initiative comes off the back of their very successful launch and growth of Walmart Creators, enabling creators to promote Walmart products through an affiliate style commission program. Walmart is also leveraging and tapping into the influencer and creator community to offer unique retail media solutions through live streaming and more. Leveraging content creators for social commerce is becoming the norm as TikTok, Amazon and even local players including Woolworths Group are developing creator and affiliate programs to drive growth. But equally many CPGs and FMCGs like Unilever are doubling down on investment in content creators for brands like Dove and Hellmans to reach new audiences, influence key brand metrics and drive market share growth. #socialcommerce #retailmedia #affiliates #contentcreators https://lnkd.in/gArpVG7e Kat Matthews Petra Sprekos Arktic Fox

And that's a wrap on our 'Mastering CX' series, in partnership with Acoustic! 🎬 Three weeks, three topics, and three amazing guests helping us unpack the key ingredients that make up a successful CX strategy. From data and strategy to MarTech stacks, we've covered a lot of ground and received some really great feedback on the sessions. Thanks so much to our wonderful speakers, Mark Keevers-Hall, Tim Armstrong, and Michelle Zamora for joining us and sharing their wisdom, and thanks to everyone who tuned in. If you missed out, you can catch replays of the events here → https://lnkd.in/g4cGS3w9 And don't forget to download the report, 'Charting a new course in CX' for more tips and tricks on all things CX → https://lnkd.in/gUGFhuFk And finally, thanks to the team at Acoustic, Aidan Lynch, Kimberly Jones, Betsy Whitney, Michaela Aguilar, Mike Handes, Ella Quigley, it's been a pleasure working with you! #MasteringCX #CXStrategy #CustomerExperience

🚀 Today at 12pm AET: Don’t Miss the Final Session of Our CX Masterclass Series! Aligning your MarTech strategy with your CX ambitions is essential for success. In this last session of our three-part series with Arktic Fox, “Mastering CX: Balancing Strategy, Data, and Tech to Gain the Competitive Edge,” we’re bringing together industry leaders to challenge conventional thinking around MarTech. 💡 Join the Discussion with Our Expert Panel: Aidan Lynch VP of Sales & GM, APJ at Acoustic Teresa Sperti (GAICD), Founder & Director of Arktic Fox Michelle Zamora, CMO at Proxima 💼 Key Takeaways: 🔵 Shifting from single-vendor solutions to best-of-breed for CX success 🔵 Why starting with the customer is critical when selecting platforms 🔵 How to select tools aligned with your team’s unique capabilities Don't miss this chance to gain valuable insights into driving exceptional CX through a refined MarTech approach. Register here to join us: Going Beyond the Martech Hype to Deliver CX Success https://lnkd.in/gxF4cud3 Acoustic

💻 8 ways for retailers to make the most of Black Friday/Cyber Monday Peak sales periods are changing, and so is the behaviour exhibited by shoppers engaging with them. With Black Friday sales projected to reach US$10 billion this year, the annual event has shifted from a brick-and-mortar experience to a predominantly online occasion. 👉🏼 I've put together 8 ways retailers can make the most of Black Friday & Cyber Monday for a record sales weekend.

Digital transformation - we talk about it all the time. In today's fast-paced world, businesses that don't evolve digitally WILL be left behind. It’s not just about the latest tech or shiny tools; it’s a mindset shift offering a new perspective. We loved this insight from Jeremy 💫 Blain on the top 5 reasons to embrace digital transformation. 1. Innovate faster - technological innovation is accelerating and organisations must adapt to keep up. 2. Keep customers happy - customers expect seamless digital experiences and will switch to competitors who provide this. 3. Attract top talent - top talent is attracted to innovative, tech-driven employers. 4. Stay competitive - new digital business models like platform companies are disrupting many industries. 5. Boost efficiency - capitalise on emerging technologies like AI and automation to increase efficiency and output. 👉🏼 Need help with your digital transformation? We partner with leaders and their teams to take your brand from conventional caterpillar to budding digital butterfly → https://lnkd.in/gZv9V9hq #digitaltransformation #digitalstrategy #businessdevelopment

I was fortunate enough to be invited along to the Six Degrees Executive Food and Grocery Industry Outlook brekkie this morning and there were many valuable outtakes from the session. Tanya Barden from the Australian Food and Grocery Council outlined some of the many challenges facing the sector and what we can expect to see over the horizon which included; - The Food & Grocery sector grew by 11% in terms of sales over the 22 | 23 period but profit declined by 7.2% over the same period. - The ongoing inquiry into the grocery sector and the upcoming election will make the next 6 months fairly volatile for those operating within the market. - Globally there are many examples of countries enforcing "price establishment" periods and limits on depth of promotion discounts within codes and regulation with France & Greece being two examples of just that, which we may see come to bare here. - There are a number of key regulation changes and reviews underway around packaging, nutrition and others that FMCGs will need to lean into. On the digital and eComm front - the key will be for brands to ensure they effectively manage product content during this period to deliver accuracy and transparency as the requirements change and that this is effectively maintained across their Digital shelf ecosystem. There were also a lot of great insights shared by the panel of Peter Findlay from Bega Group, Peter Schulte from SunRice Group and Suzanne Harman from Simplot Australia Pty Ltd. Peter Schulte reinforced the importance of innovation in the market. In categories where private label dominates, brands can't compete on price. Innovating with new ingredients and to deliver greater convenience are just some of the ways to create new value for shoppers. Our belief at Arktic Fox is that innovation equally comes by thinking about channel and product innovation collectively. As eComm channels proliferate and emerging channels serve different need states, there is a big opportunity to consider channel based product innovation. Whilst some leaders may be questioning the long term viability of channels like UberEats delivery, there is a cohort of customers that will absolutely pay and choose to order and buy deliveries. Suzanne Harman talked about the importance of understanding "what consumers are willing to pay for" in the digital age. Understanding this helps to prioritise what to get behind and where to place your bets in a changing digital market. Peter Findlay spoke about the importance of automation and AI for Australian Food and Grocery manufacturers - stressing that we are lagging our global counterparts. And finally my last and favourite takeout from Peter Schulte. We need to make FMCG more sexy as an industry in the wake of digital. Whilst many used to aspire to work in FMCG, talent attraction has become harder as people now aspire to work for the big tech brands. Six Degrees Executive Arktic Fox Maya Wettenhall #FMCG #CPG #digital #eCommerce

Catch us in the latest edition of Inside FMCG magazine! 👋🏼 We were thrilled when Stephanie Chadwick asked us to contribute to the latest edition. Teresa Sperti (GAICD) did a deep dive into e-commerce in Australia and what the future holds for both CPG and FMCG brands. 𝗧𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗶𝗻 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: → 30% of Australian consumers already shop via social media in 2022 → 16.8% - the percentage of retail sales e-commerce makes up in Australia → 76% of Australians buy non-grocery items online at least once per month → 25.6% of brands plan to increase their investment in marketplaces by 2025 → 2.46 - the average number of channels CPG and FMCG brands are managing today → 10 - the average number of individual platforms brands are grappling with as part of their digital shelf strategy → Only 32% of FMCG and CPG brands consider e-commerce to be an integral channel to engage customers and distribute products and services 𝗪𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿: → eCommerce channel proliferation: As the e-commerce battleground evolves, brands increasingly need to manage multiple digital channels, including marketplaces, quick-commerce, social commerce, and DTC (Direct-to-Consumer) to be where their customers are shopping. → Fragmentation and shopper behaviour: Shoppers are using more channels than ever before and becoming more promiscuous in their shopping habits. Brands that don't invest in the right platforms, or fail to engage with shoppers across emerging channels risk losing relevance and market share. → Leadership and investment: Brands that recognise e-commerce is integral to their overall strategy will take a bigger slice of the profitability and market share pie. Leadership buy-in and appropriate investment in digital shelf management, measurement frameworks, and content are key ingredients for sustained growth in the e-commerce space. 🦊 Find out how Arktic Fox can help you with your digital shelf strategy by sending us a DM! #ecommerce #digitalshelf #fmcg #cpg

The top three brands killing their CX in September 👇🏼 If you haven't seen already, Inside Retail Australia and humii have partnered up to create Australia's first and only online CX index. The index covers the entire experience journey from website navigation to checkout, and evaluates eight key criteria: 🔍 search and discovery 📞 pre-purchase support 💳 checkout and payment 🚚 dispatch and delivery 📦product and packaging 🔁 returns and refunds 💬 post-purchase support 🫱🏼🫲🏼 loyalty and retention And these are the three brands that have come out on top: 🛌🏼 Bed Threads excelled in search and discovery, checkout and payment, product and packaging, and returns and refunds. Their product and packaging scored nine points higher than the average homewares segment, and its refund processing time - averaging 2.6 days - is also about six days faster than the current average in the sector. 🏃🏼 LSKD excelled across all dimensions but stood out in checkout and payment, scoring 10 points higher than other sportswear retailers. The retailer were also noted as delivering an outstanding checkout experience and exceptional customer service. 👶🏼 Purebaby Australia outperformed other retailers in 7 out of the 8 dimensions, achieving notably high product and packaging scores, and shoppers also appreciated its clear guidance and information on sustainability. They also scored 11 points higher than its rivals in terms of total customer service rating. So if you're looking to increase your CX game, these brands are definitely ones to watch! #CX #CXIndex #RetailMedia 👇🏼 Link to the full article in the comments.

Want to learn how to cut through the noise and uncover real strategies that drive CX success? 🚀 Join us on 29 October at 12pm AET for the third webinar in our series with Arktic Fox where we’ll talk to Michelle Zamora, CMO at Proxima. During the event, we’ll dive into: 💻 How to leverage MarTech to enhance customer experience 🛠️ The key steps to implementing solutions that truly work 💡 Insights from Australia’s industry leaders on what sets successful brands apart Whether you’re just starting out or looking to optimize your current strategy, this session will give you practical tips to unlock the potential of MarTech for better customer outcomes. Register now using the link in the comments. #CX #Webinar #MarTech