AGDA

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Introducing Design:Impact This brand new series is designed to demystify creative practice and showcase the value of design as more than a ‘craft’. It presents a unique opportunity to hear first-hand from both the client and the creative team. The client will present the project brief as it was written, and then the creative team will take you through their return brief before taking a deep dive into how they responded. They will discuss their strategic goals in the execution of the final deliverables. The best part? We’ll finish with a discussion between the client and the creative team, outlining the success metrics of the project, and you’ll have an opportunity to ask questions. Key Takeaways - Insight into what a well-written client brief is and how experienced creatives respond to them. - Collaborating with clients to deliver high-impact projects, and how to measure that impact. - How to communicate the value of design in project case studies to demonstrate capabilities. Get your tickets here: https://lnkd.in/gERHSQYb

Yes, you need to know about Intellectual Property. In our April Powerhour Brett Oaten, Principal of Brett Oaten Solicitors will take you through the essentials of Intellectual Property. Understanding and protecting your IP is essential to protecting your work, knowing you and your clients’ rights, and navigating risk to your brand and assets. Key takeaways: - What is Intellectual Property? - Trademarks and copyright - How is Intellectual Property owned, transferred, and used? - What you need to know about Intellectual Property laws in Australia and New Zealand. Get your tickets: https://lnkd.in/gbSDJmq8

Say hello to Jimmy Patch 👋 Jimmy Patch is a creative with skills in illustration, graphic recording, design and animation. He has travelled the world partnering with a range of organisations, and his work has been featured in publications and exhibitions from the US to the UAE and, most recently, his solo exhibition 'Mad Dangerous' in Collingwood, Melbourne. Jimmy runs Patch Creative, a digital creative production house that has provided services to high-profile entertainers like Hamish & Andy and DZ Deathrays and corporate and government entities like ARUP, Chanel and ABC. In his work, he aims to find new ways to tell engaging stories with effective digital design by being sporadic, raw and obsessive to cut through the noise. Join Jimmy as he covers the fundamentals of Character Design at our inaugural AGDA Annual event, March 7th at the Sydney Mechanics' School of Arts. Tickets available via https://lnkd.in/gMF26h2w

Say hello to our final keynote speaker for our inaugural AGDA Annual event 👋 Bonny Morlak is a recovering founder and experienced startup coach. Originally from Germany, after living on the Sunny Coast for 20 years, he spent six years in New York City and Silicon Valley when he took his last startup to the US market. After his successful exit, he now lives in Sydney, Australia and coaches startup founders globally. Bonny is also a passionate UX/UI designer with a superpower in mobile and SaaS. Flex: He patented a mobile e-commerce UX and won the gold award from Publicis Groupe in Paris out of 3555 competitors. 💬 About the Keynote The session will be about finding your professional 'North Star' and is based on the IKIGAI principle (a Japanese concept - 'reason for being'). It will unpack clarity on your core strength, what sparks joy, the change you want to see in the world and what abundance means to you. It helps ground our decisions in reality, clarifies desired outcomes, and provides resilience for calmness through failures and successes. Join us on the 7th of March as we upskill, uplift and upsize the Australian design industry. Tickets are now available via https://lnkd.in/gkBvpuqQ

Say hello to our next keynote speaker for our inaugural AGDA Annual event 👋 David Whitbread is the author of The Design Manual, a comprehensive reference for professionals studying or working in graphic design, digital design, and traditional publishing. He teaches design at the Canberra Institute of Technology and runs his own design consultancy. 💬 About the Keynote Brand Best Practice will explore Image and identity, Brand and logo, and how clients (and designers) often get them confused. We'll focus on our part of the process - making it memorable, flexible and lovable. We’ll spin by brand extension and ask the hard questions: nearly always ‘Why?’ Then talk about how client collaboration guarantees buy-in and helps them live the brand and tell its story when you’re done. The discussion of rebranding will be demonstrated through a case study of a Canberra concert venue rebranded in 2023. 🔑 Key Takeaways 1️⃣ The sum total of a brand 2️⃣ Image, identity and identifiers: distinction and brand extension 3️⃣ Rebranding: when, why, how and what. Join us on the 7th of March as we upskill, uplift and upsize the Australian design industry. Tickets now available via https://lnkd.in/gMF26h2w #AGDA #AGDAAnnual #australiandesign #creativeindustry #professionaldevelopment #businessgrowth #growthstrategies #businessofdesign

Say hello to our next keynote speaker for our inaugural AGDA Annual event 👋 Wendi Lanham is the General Manager at Creative Plus Business, where turning passion for creativity into money and success is more than a dream. 💬 About the Keynote Designers are usually adept at a range of skills, and with a little brainstorming and guidance, those various talents can be turned into diversified revenue. Becoming less reliant on a single source of income can also open abundant creative and commercial opportunities for savvy practitioners. Diversify Your Creative Income is a practical keynote that will help inspire and shape some new ideas about the various ways to make money as a professional designer. 🔑 Key Takeaways 1️⃣ The breakdown of a Revenue Model that works for a range of activities. 2️⃣ A way to define your Core, Complementary and Supplementary offerings with a Skills Audit 3️⃣ The Testing Process and how to identify whether or not these ideas are actually “good” Join us on the 7th of March as we upskill, uplift and upsize the Australian design industry. Tickets are now available via https://lnkd.in/gkBvpuqQ #AGDA #AGDAAnnual #australiandesign #creativeindustry #professionaldevelopment #businessgrowth #growthstrategies #businessofdesign

Say hello to our first keynote speaker for our inaugural AGDA Annual event 👋 David Sharpe from Sharpe Advisory is a creative business expert. He's also Director at specialists M&A firm Fletcher Sharpe. He has worked with numerous creative companies on their sales and mergers, and knows how to maximise business value for sale and negotiate for mutually beneficial outcomes for both buyers and sellers. 💬 About the Keynote Are you looking to grow your design business, with one eye on a future exit? Our first keynote of the day focuses on how design entrepreneurs can maximise the value of their businesses and improve their options for eventual succession. This session will cover the most important steps you can take now to grow your design business’s value and make it attractive to a potential acquirer. 🔑 Key Takeaways 1️⃣ Expert knowledge: get insider tips from someone who has helped numerous creative businesses grow and undertake successful exits. 2️⃣ A step-by-step guide: a clear roadmap to elevate your design business, making it an attractive prospect for potential buyers. 3️⃣ Interactive discussion with industry peers to gain valuable insights and perspectives. Join us on the 7th of March as we upskill, uplift and upsize the Australian design industry. Tickets now available via https://lnkd.in/gMF26h2w. #AGDA #AGDAAnnual #australiandesign #creativeindustry #professionaldevelopment #businessgrowth #growthstrategies #businessofdesign

AGDA Annual Thursday 7th March. Join us for AGDA Annual — in one day, you will learn new strategies and tactics to start, maintain, and grow your design business. Key Topics Include: — Growth strategies — Diversifying your income — Price points/what should you charge? — Brand best practice — Pitching and presentation skills. Discover more and get tickets: https://lnkd.in/gMF26h2w #designbusiness #graphicdesign #businessofdesign #growyourbusiness