Cartology - Part of the Woolworths Group

Meet our Q1 Cartie Award winners! 🌟 A huge round of applause to the exceptional talent that continues to push Cartology forward! Leading Impact: Andrew Bonnici Pathfinder: Andrew Clynes Cultural Ambassador: Jake Devlin Better Together: Aninda Das Trailblazing Team: Agency Sales Team Congratulations to all our winners for their exceptional efforts and contributions! 👏

Have you heard the news? We have pioneered a data-powered planning tool to drive Retail Media effectiveness for brands! With an analysis from over 2,900 campaigns and 40,000 aggregated data points, this tool gives brands a winning formula for success. With smart recommendations on media mix, channel penetration, and market positioning, we’re making Retail Media decisions simpler and more impactful. Head of Product, Ebonie Newman, puts it best: "We’re eliminating the guesswork and bringing science to Retail Media—enabling better, faster, and more effective campaigns at scale." Get ready to make smarter, insight-driven decisions and drive results like never before. 🙌 Read more here: https://lnkd.in/gEpif44W

Welcome to the team, David Fernandez! We're excited to introduce our new Head of Growth, who brings extensive experience from Group M, Meta, and Western Union. In this role, David will be instrumental in fostering deeper, strategic collaborations with agency groups, helping us deliver even more impactful results. We're thrilled to have you on board! 📲 Read the full announcement here: https://lnkd.in/gfSD7bjF

Big screens, big impact! 💥 Did you know we’re home to Australia’s largest 100% animated large format network? Not only does it turn heads, but it also boosts your campaign reach by an impressive 33% when combined with our small format screens. Reach out to the team today to see how we can help you with your next campaign! Source: MOVE (July 2024)

🚀 Meet Georgia Leathart, our new Agency Strategy Lead! It’s been 2 months since Georgia joined Cartology, and time is flying! In her third week, she completed her 'Woolies Welcome' by working at her local Marrickville store, which she “absolutely loved!”. After years in agency life, this is her first non-agency role, and Georgia is already diving into the complexity of the Woolworths business, getting a grip on the new acronyms, and soaking up everything that makes Cartology so unique. As Agency Strategy Lead, Georgia works closely with our brilliant sales team, helping agencies tap into the magic of Cartology’s rich customer data. Her focus? Showing just how creative and strategic we can get with it! Fun fact: Georgia and her partner are passionate foodies who adore cooking. They're Woolies regulars with a trolley of 50+ items every shop – from multiple types of anchovies to adobo chilies. 🛒 Welcome to the team, Georgia!

Last year, Jarlsberg teamed up with Cartology to boost their at-shelf presence and reconnect with cheese lovers at scale. With a 32% new-to-brand customer growth and a whopping 83% sales uplift, Jarlsberg’s month-long campaign stole the spotlight, earning them the Cartology Campaign of the Year Award for 2023. 🏆 By leveraging data-driven insights and a seamless in-store and online experience, Jarlsberg showed how Retail Media can transform brand visibility and engage both loyal and new customers. This year’s Campaign of the Year Awards will continue to showcase the most effective uses of Retail Media to drive results. We can't wait to see what brands will be centre stage and take home a win! Curious about what retail media can do for your brand? Check out more of our success stories here: https://lnkd.in/g4qa3FCN #CampaignoftheYear #ClosestToCustomers

We’re excited to reveal the shortlist for the 2024 Cartology Campaign of the Year Awards, featuring a stellar line up of FMCG and non FMCG brands. The Campaign of the Year Awards is a showcase of creativity, innovation, customer-centricity and Retail Media effectiveness across our valued Woolworths and BIG W partners. Each year, the calibre of submissions gets stronger as we see a sophisticated use of insights and innovation proving Retail Media's effectiveness. A huge thank you to our valued partners for delivering outstanding work. A round of applause for our category finalists: 🏆Best Omnichannel Campaign (investment under $250K) Kenvue, Mutti Australia, Reckitt, Unilever 🏆Best Omnichannel Campaign (investment over $250K) The Arnott's Group, Asahi Beverages, Coca-Cola Europacific Partners, Patties Food Group 🏆Best NPD Campaign Lactalis Australia, Nutra Organics, Snackbrands Australia, Unilever 🏆Best Digital Strategy Beiersdorf, Nestlé Purina Petcare Australia, Primo Foods 🏆BIG W Campaign of the Year Bonds, the LEGO Group, MCoBeauty, Xbox The winners will be announced in November at Sydney's Museum of Contemporary Art. A huge thank you to all our nominees and congratulations to our finalists. #CampaignoftheYear #ClosestToCustomers

We’re thrilled to announce that Media Tonic has been appointed to exclusively represent our Retail Out of Home network across WA and SA partners starting October 14th. With Media Tonic’s extensive expertise, this partnership will unlock the full potential of our customer-led network. Tony Prentice, our Director of Client Partnerships and Sales, shared, “We’ve grown significantly in the Retail Out of Home space and the appointment of Media Tonic enables us to deepen our relationships, with breadth across the market.” A warm welcome to Luke Driscoll, Sonya Llewellyn and the Media Tonic team and a big thank you to Phil Dada for his contributions and support over the years! Learn more 👉 https://lnkd.in/gKaxtPDc

Find out how Tilda Rice cooked up a sales storm! 🍚 We teamed up with Tilda Rice and Lionize - A Reason Group Company to measure the impact of their Retail out of home campaign, where advertising was strategically placed along the path-to-purchase, in close proximity to supermarkets. Sales metrics demonstrated that stores linked to their media investment outperformed the control group of stores and the results speak for themselves: 💥 2.5x boost in sales  💥 1.6x more units sold  💥 1.5x increase in transactions These results are a testament to the power of customer-led advertising, with clear sales uplifts across the Tilda Rice range. Our Retail out of home network continues to drive real, measurable outcomes in-store—turning visibility into real value and getting brands closest to the right customers! https://lnkd.in/gAcd6fmy Source: Cartology Woolworths Scan Data

Our brand partners are kicking goals this footy finals season! 🏉 We're bringing the excitement both in-store and online with striking installations, inspiring our customers with delicious game day meals, snacks & refreshing drink ideas, making every match day special!