The International Coaching Institute (ICI)

Everything in Coaching Begins with Intent In coaching, the foundation is our intent. If our intent is to believe, without a shadow of a doubt, in our client’s ability to transform their own lives, then we’re in alignment with what they’re striving for. Anything less does a disservice to them. But if we approach coaching as a means of "rescuing" clients from their pain or disappointment, we’re missing the true potential for growth. Seeing a client as anything less than whole means we’re failing to recognize their true magnificence. Every single one of us has greatness within. When we can’t see that, we’re not seeing the real client; we’re seeing only the fears and limitations they might temporarily believe. The reality is that most clients come in with doubts—doubts about their worth, their abilities, their potential for success, and their capacity to be loved. If we buy into their self-imposed limitations, we’re reinforcing their “story,” not guiding them to the truth of who they really are. Inside each of us lies everything we need—resources, courage, love, and possibility. As coaches, our role is to see that potential and never settle for the story that’s holding our clients back. We’re here to help them see themselves as they truly are—limitless.

Challenge Your Beliefs, Transform Your Life A belief is simply a feeling of certainty about what something means to us. But sometimes, those beliefs are like invisible chains, holding us back from who we’re meant to be. This exercise is designed to expose and challenge any limiting beliefs you may be holding onto—a powerful way to break free in any area of life. Our beliefs shape what we see, what we pay attention to, and ultimately, what we allow into our lives. We naturally focus on, notice, and pull into our awareness whatever confirms our beliefs about ourselves and the world around us. So, where do these beliefs come from? They’re built from our past experiences, what we’ve been told, what we’ve seen, and what we’ve absorbed from family, friends, and even the media. Take a moment. Reflect on your own life. What have you decided for yourself? Complete these sentences and pay attention to what comes up: I always... I never... I am... They are... We are... I can’t... I must... Remember: There is no reality, only perception. If you’ve uncovered beliefs that no longer align with who you want to be, ask yourself: What could I change them to? Right here, right now, make a commitment to adopt the beliefs that will serve, support, challenge, and nurture you into the person you’re meant to be. This is your opportunity to break free and rewrite your story.

There is No Failure—Only Feedback When a coach truly lives by this belief, they transform into a powerful learning machine. Think about it—when you know there’s no such thing as failure, you're free to take risks, to play, to explore, to learn, and to grow without fear. Everything that happens, even the results we didn’t want, is simply feedback. Feedback is our guide; it’s showing us where we can refine our choices, shift our behaviors, or adjust our beliefs to achieve a different outcome. When we make this mindset shift, we gain a powerful skill: behavioral flexibility. This allows us to keep adapting our actions until we create the results we desire, without taking feedback personally. The best coaches thrive on feedback. They welcome it, knowing it’s a gateway to self-mastery and deeper understanding of the world around them. So, embrace every bit of feedback—it’s your roadmap to greatness.

Let me know if this sounds like you? Are you the type of person who loves to learn about themselves? Are you curious about what makes you tick? Are you on a quest to become the best version of yourself? And support others do the same? If it does sound like you, which I am sure it does 😊 I would love to invite you to a FREE Life Coaching Event... You can attend this training LIVE in Sydney and it’s called Unleash Your Coaching Potential. This 2-day face-to-face training is all about how coaching can help transform our lives and the lives of our clients. If you'd like to accept my personal invitation to this LIVE Sydney event, I'd love you to do that by going ahead and clicking the button below and reserving your ticket... 🎟️ https://lnkd.in/gPeZU7Hs Together we will: ✅ EXPERIENCE Transformational Coaching Models ✅ CONNECT With Inspirational Life Coaches ✅ WITNESS Live Coaching Demonstrations Your Award-Winning Coaches, Trainers, Speakers & Special Guests include: ➡ RASHID MUBASHIR ➡ BYRON SAKHA ➡ REMI PEARSON ➡ JOHN ASSARAF ➡ BRIAN TRACY ... and so many more inspirational coaches and change makers Here are the details for you to reserve your spot below: 📆 Saturday 9th to Sunday 10th November 🕐 10AM to 6PM Sydney 🌏 Rydges Sydney Central, 28 Albion St, Surry Hills, NSW 2010 Click here to learn more: https://lnkd.in/gPeZU7Hs

Meet Monica & Mark: From Personal Struggles to Professional Success as Relationship Coaches Monica and Mark Sandercock, married since 2003, are living proof that transformation begins within. They credit The Coaching Institute (TCI) with not only deepening their own relationship but also empowering them to help other couples find connection and healing. “It’s gold star all the way with TCI—the culture, the team, the content, and the way they hold you accountable. There were times I felt extremely uncomfortable, but that’s exactly what pushed me toward the most growth.” When Monica, a youth case manager, was looking for a new challenge, Mark encouraged her to join TCI. But it wasn’t long before he joined too, seeking to overcome personal struggles, including a battle with addiction that had impacted his previous marriage. Mark, who now specializes in working with men, shares, “So many men come out of broken relationships, and they end up missing out on experiencing love and life fully. For me, that realization was a turning point. You can still thrive after hardship—it’s all about going on that personal development journey.” “I was studying Monica’s TCI material, and it just clicked. At first, I thought, ‘I’ll make big money and change the world.’ But then it hit me—I had to start by working on myself first.” Their message is simple yet powerful: “With all my self-doubt and personal challenges, if I can do it, anyone can. This journey has changed our lives completely. Just jump in and do it.” Read more about Monica & Mark’s journey and how becoming successful relationship coaches transformed their lives: https://lnkd.in/gwnE5ujT To discover if life coaching, business coaching or speaking is the path for you to create a life you love, schedule a chat with one of our course consultants and start creating change in your life and those around you; https://lnkd.in/gSy6quwr

"We don’t see the world as it is; we see it as we are." – Carl Jung What Jung believed—and what we see time and again—is that our entire experience of life is filtered through the lens of who we are. Two people can look at the exact same situation and see two completely different realities. Why? Because they’re each bringing their own expectations, beliefs, and focus. In coaching, it all starts with one powerful question: Where are you choosing to focus? Is that focus bringing you closer to what you want, or keeping you stuck? Coaching helps us break down the barriers that keep us from creating the life we desire. It’s about understanding what’s working for us and what’s working against us—and then closing that gap. So ask yourself: Is your focus helping you move toward the results you want in your career, relationships, and wealth? Or is it holding you back? Because transformation begins the moment you start to see the world differently

Stop Wishing for It to Be Easier—Become Stronger! Most people wish life would get easier, but here’s the truth: It’s not about making things easier—it’s about becoming more equipped, more resilient, and more empowered for the journey ahead. The only way to bridge the gap between where you are now and where you want to be is by investing in your own growth. That means strengthening your mindset, tapping into the right resources, adopting empowering beliefs, and seeking out mentorship. But none of that matters without consistent action. You don’t wait for life to get easier. You step up and make yourself stronger. You have the power to create the results you desire—but it starts with YOU. Are you ready to step up and take action?

Your Mindset is Your Greatest Asset Most people don’t fully understand this truth: Your mindset is the most valuable asset you have. It’s the difference between success and sabotage. There’s no greater resource than your ability to make decisions that move you forward. Yet, I see so many coaches hold themselves back—not because they lack the tools or potential, but because they let self-doubt and fear run the show. They hesitate instead of getting coached to break through those limiting beliefs. Here’s the reality: Feel the fear and do it anyway. Almost everything you do in the beginning will feel unfamiliar—and that unfamiliarity causes people to freeze or run. But the opposite is what’s needed! You need to lean into the unfamiliar, embrace it, and learn it as fast as you can. Because once you master it, it’s no longer unfamiliar. Then you move to the next challenge—and the next. Before long, there’s nothing about your coaching business or your success that’s unfamiliar anymore. You’ll be navigating your path with confidence, clarity, and power. The question is: Are you ready to master your mindset and step into the unfamiliar?

🔥 “Ninety-nine percent of failure comes from people who have the habit of making excuses.” – George Washington 🔥 Great coaches know this to be true: You are the cause of the effects in your world. You create everything that happens in your life. Now, that statement can stir up some serious emotions, right? You might feel resistance, maybe even anger—because how can we possibly be responsible for everything? But here’s the deal: Whether it’s 100% true or not isn’t the point. The REAL question is, Does believing it EMPOWER you? Does believing you’re in control of your outcomes help you take massive action? Does it push you to produce the results you’re after? Does it raise the standard of your life? Because if it does—then THAT belief is worth adopting. 💥 Excuses rob you of your power. But when you own the cause, you take back control. You stop blaming, stop complaining, and start creating. Your life is shaped by what you CHOOSE to believe, and if you believe you’re the creator of your world, you’ll start living like it. So ask yourself: What belief will drive you to the success and fulfillment you deserve?

🔥 Break Through Your Boundary Conditions 🔥 Boundary conditions are the limits of your current thinking—the edge of your known world. It's where your comfort zone ends and the unknown begins. Coaching is about taking our clients beyond those limits. Why? Because real growth, real transformation, doesn’t happen inside the boundaries of what’s familiar. It happens in the unknown. Think about it: every result you’ve achieved in your life—your career, your relationships, your passions—has been based on what you already know. But if you want something MORE, if you’re looking for real change, you’ve got to step into the unknown. 🚨 The transformation you desire is only available outside your comfort zone. 🚨 You can’t shrink a challenge down to fit inside your comfort zone. You’ve got to expand your thinking, push the boundaries of what you believe is possible, and move those limits. What once seemed impossible is now within reach. And when you do that, the problem becomes manageable. The more you stretch, the more you grow, and the more breakthroughs you’ll create. 💥 So ask yourself: Are you ready to expand your boundary conditions and unlock the next level of your life?