COG Advertising

The pulp and paper sector is uniquely positioned in the sustainability conversation – its raw materials are renewable, but its processes remain energy and water-intensive. ABB’s latest industry paper explores how digitalisation, automation, and electrification are driving real change in pulp and paper production. Featuring some great insights from industry leaders, it highlights practical steps companies can take now. We’ve been thrilled to collaborate with ABB on this significant thought leadership project – a three-part series exploring the transformation of the pulp and paper industry. 👉 Read the latest instalment here: https://lnkd.in/gHGghccG #PulpandPaper #Sustainability #Decarbonization ABB Process Automation Metsä Group Sappi Smurfit Westrock UPM Modellfabrik Papier gGmbH

Some marketing books age like milk. Others, like John Caples’ Tested Advertising Methods, are more like fine wine. Despite being first published all the way back in 1932, it still delivers razor-sharp insights on what makes advertising truly effective. COG’s content team has recently been diving into its pages, and what’s striking is how much of Caples’ advice still applies today – decades before digital marketing, SEO, or banner ads were even a thought. It speaks to the power of clear, direct messaging – and proves that while technology changes, human psychology stays remarkably consistent. What marketing or advertising books have stood the test of time for you? Have you uncovered any modern classics? We’d love to hear your recommendations! 👇

We believe great work comes from great relationships – both within our team and with our clients.   That’s why we keep things simple: clear communication, real collaboration, and a culture that values fresh ideas and straight answers.   Whether we’re creatively highlighting the unique stories of mining, logistics, and manufacturing, or fine-tuning digital content to cut through the industry noise, our approach remains the same: communication comes first.   Because when the process is clear, the impact is stronger. And the better connection with your audience.   👉 Find out how we can help you communicate your value: https://lnkd.in/ghAfK9va ⚙️ #COGAdvertising #Communication #ContentMarketing

There’s no shortage of creative ways to tell a compelling industry story – industry papers, case studies, videos, articles, infographics, and more. Each has its strengths, but what works best can vary depending industry trends and audience behaviour. In your recent experience, which type of content has been driving the most success for your business? Drop your vote and let us know why in the comments! 👇

Happy birthday to Leon Cranswick for today! And to Madeline McCarty for reaching a big birthday milestone earlier in the month (we won't disclose the number, but it rhymes with dirty...) You both bring so much talent to our team. You truly live our values and are a pleasure to work with. We appreciate you (and your cake choices)!

Whatever industry you’re in, being on top of your social media game has never been more crucial. For many prospective customers, your social presence is the first exposure they’ll have to your brand – so you’d better make it count.   🤳 This means knowing your audience, your goals, and aligning your content and your voice accordingly.   🤸 It involves being flexible, adaptable, while maintaining variety and consistency.   📢 Making the most of your social media campaign also means leveraging the opportunity to engage with your audience, respond to their comments, and foster a sense of community around your brand.   ⚙️Sound like a lot to manage? COG Advertising can help.   Reach out today, or check out some of the other great work we’re doing here: https://lnkd.in/ghAfK9va

Webinars were so hot in 2020, right? With the pandemic lockdowns you 𝘷𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺 had a captive audience.   But that doesn’t mean webinars aren’t cool in 2025. What’s not to love about an event you can attend in your ugg boots or flip flops?   There are so many benefits to producing and running webinars, such as: 🔎 Lead generation 👥 Attracting a wider audience ✨ Engaging your target audience in a more personal way, where you can go into detail about your products and services 🎥 Using the recording as a video resource well beyond the event   Having said that, a successful webinar requires good planning, promotion and management. What platform do you use? What media channels do you choose to reach your target audience? How do you manage the presentation content? Do you need to coach the speakers? What analytics can you expect? How do you reach your audience afterwards? What is the benchmark for success? COG has a wealth of experience in end-to-end webinar management. Our unmatched understanding of what works in industrial markets – and our direct relationship with Australia’s largest industrial media publisher – means we know how to promote webinars to the right audiences and get results.   Have questions? We'll be happy to chat through the options with you.

Have you thought about making your digital marketing assets ✨𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘷𝘦✨? 🎬 What does that mean? • Adding elements such as video, audio clips and clickable functions into a digital asset to make it more engaging. 📈 What are the advantages? • Information is easier to digest. • It has strong visual appeal, and can attract a wider audience. • Improve your lead generation – interactive assets have in-built analytics, so you can tailor follow-up communications or content to suit their interests. 📚 What can be made interactive? • Any digital asset that would normally be distributed in a PDF form. • Brochure, case studies, magazines, slide decks, white papers. ⚙️ Ask the experts! Check out some of COG’s interactive examples and get in touch if you’re interested in creating or upgrading your digital content assets: https://lnkd.in/gEhsG5x7

Advanced industrial processes, cutting-edge innovations, in-depth white papers – they all have one challenge in common: making complex information engaging and accessible. That’s where infographics come in. As a compelling addition to a white paper, article, or case study – or as a versatile standalone asset – infographics distil complexity into clarity. They can highlight key messaging, simplify technical workflows – even be made interactive for added engagement. They can be a valuable asset for your sales team, the basis of a strong EDM campaign, or eye-catching social media fodder. Whatever your goals, a well-crafted infographic ensures your message cuts through. 👉 Need to elevate your thought leadership content? Get in touch with COG, and let’s talk about visual storytelling that works. ⚙️ Explore the COG portfolio: https://lnkd.in/gEhsG5x7 #IndustrialMarketing #Infographics #ThoughtLeadership #COGAdvertising

We loved working with the Australian SEW-EURODRIVE team on this video of their new Drive Technology Centre in Adelaide. This facility will bring so much value to the industrial markets SEW-EURODRIVE serves.