Communicado

Introducing KoLabco, a partnership of independent communication agencies comprising of us, the The Contenders, and Content Hustlers A model collectively built on shared risk and reward, we are proud to be a comprehensive circular network that can service all aspects of communication. We came together not only because we share similar values, but also because we recognise the importance of leaning on one another's strengths and talents. This collaborative approach allows us to fill the gaps in our clients' ideas and thinking, leading to true collaboration and mutual investment. We absolutely love that each agency and its talented people bring their own unique perspectives and innovative approaches to the table! We're thrilled to see what the future holds as together, we create strategic, creative, and results-driven solutions 'TOGETHER'. Image of the team leaders from left to right: Joy Howard, Joint Finance Director; Lucy Houldsworth, Director of Communicado; David Vale, Founder of Content Hustlers; kerrie ryan, Managing Director of Communicado and Joe Rogers, Managing Director of The Contenders. 

It has certainly been a busy few months! Thrilled to welcome three new clients to the Communicado family: Stegbar, TAXIBOX, and Lifestyle Communities. We will provide a comprehensive range of services, including creative, digital, social, shopper, and public relations, and manage the brand’s content collaborator program. A full-service business model. Each new partnership presents us with unique challenges and opportunities, and we are humbled by the prospect of learning and evolving alongside these dynamic organizations. https://lnkd.in/g_5zvNdw

There’s nothing more rewarding than watching our clients soar. This week, Tassal won gold at the Australian Marketing Institute’s (AMI) 2024 Marketing Excellence Awards for Brand Revitalisation. This achievement highlights their impressive journey in expanding their brand from just salmon to include barramundi and prawns. During the rollout of their new positioning, our PR team secured extensive media coverage across TV, print, online, and social platforms. CMC worked diligently to support the launch to trade, organise and host summer events, manage media kits for sampling, and identify key storytelling moments where seafood could be celebrated. Our favourite part? Working with ambassadors Guy Turland (of course), who created bespoke recipes featuring Tassal seafood, which we make in our own home; and the impressive Susie Burrell who has been our go-to for all things nutrition. We feel extremely proud to be a part of the incredible agency village Tassal has brought together. Incredible work, team! Congratulations.   Libby Williams Matt Vince Ruby Barry Michelle Jackson Sarah Stevenson Tassal Group Kantar Havas Melbourne Havas Host APR Creative

Our Shopper Strategy Director at Communicado, Laura Brown, recently had the pleasure of being LIVE on Ticker, where she shared her valuable knowledge on shopper marketing. 

We are shortlisted for the Golden Target Awards in the Sustained Category (Hailing creative, strategic campaigns which influenced behaviour and delivered impressive results and outcomes over an extended period). Petstock’s National Pet Adoption Month is shortlisted after celebrating 10 years of Adoption Month and thousands of pets rehomed. Thank you to our incredible clients Petstock for trusting us with this important campaign. Good luck to all the finalists.

For the longest time, visualising the laundry detergent category has been full of cliches. So when we were tasked with communicating the science behind Biozet Attack laundry detergent, we wanted a visual that would stop people in their tracks and show the smarts that go into every product, without a washing machine or an ocean wave in sight. Read more about the campaign here: https://lnkd.in/g4W2GFd6 Client: Kao Australia & New Zealand Creative Agency: Communicado Directors: kerrie ryan & Lucy Houldsworth Integrated Client Director: Nicki Cole Account Manager: Sasha Tonkes Integrated Strategist: Daniel Hedger Executive Creative Director: Annie Price Associate CD/Writer: Christopher Buchanan Associate CD/Art Director: Simon Fleming Production company: The Craft Shop, New Zealand

Could this be you or someone you know? We're on the hunt for our next gun to join our Shopper Marketing team at CMC. A Senior Account Exec with all the moves, from day to day account management to project planning and execution.  At CMC we have a fun and vibrant folio of clients. We embrace diversity and a harmonious work-life balance.  Want to make strides in your next career move? Come join our team!    Email dominique.athaide@communicado.com.au for a full position description or apply here: https://lnkd.in/ggDYEyu3

No task is ever too big or too small, it’s always ‘challenge accepted.’ We like to call it CommuniCANdo.  As an independent, full-service agency for 30+ years, we pride ourselves on giving our clients inspired creative work that works, while fiercely supporting our team to fuel their passions and sharpen their talent.

Yesterday marked the release of Campaign Brief’s ‘The Work 2024’ – recognised for 22 years as a true record of creativity for the entire region and featuring the very best advertising of the year from Asia, Australia & NZ. This year there were 4,189 entries overall, across 234 agencies and production companies in APAC. And we’re really proud to announce Communicado made the cut with not one, but six acceptances, ranking us 21st in Aus and 70th out of 163 top Asia Pacific agencies. Not bad for a ‘can do’ indie out of Melbourne 😉 We were selected for:  ✔️BabyLove Beyond, in both the ‘Film/TV Craft - Cinematography’ & ‘Film/TV Craft - Direction’ categories ✔️Sun Monkey Product Launch for both the ‘Local Culture & Insights’ & ‘PR’ categories ✔️Petstock Aus Fashion Week for both the ‘Branded Content + Entertaiment’ & ‘PR’ categories. This is a great representation of our integrated skills. And a credit to our clients who’ve collaborated with us. You can see the full list of work here:  https://lnkd.in/grScnxrE

Always an honour to nurture upcoming talent. For the past few months, our office has been the home to AWARD School, with our associate CD's Simon Fleming & Christopher Buchanan, mentoring two groups of students. Now our ECD, Annie Price, is judging the folios. Good luck to all students and congrats on your epic 12 week journey.