Convert With Copy

We are back with the 39th edition of the LinkedIn Hall of Fame. Featuring the top writers of the week - 1. Viktor Svensson 2. Emma Weise 3. Oscar Martin 4. Hina Jawad 5. Himani Khatreja

Ace These 5 Basics In Copywriting Copywriting is easy. Trust us, people around the world make it difficult. Probably, to keep their business. We’ll reveal all the secrets here. Follow these 5 basic steps and you’ll become a better copywriter - 1. Change CTA → CTV “Get started” → “Create your newsletter” “Start free trial” → “Try it at no cost” Stop telling your audience what to do. Start telling them what they will get. 2. Use ‘you’ wherever you can “Be fit” → “Be in your best shape” “Sleep better” → “Fix your sleep” Talk to your audience and not at them. 3. Be optimistic “You’ll lose most of your hair by 40 if you don’t act now” → “Give X a shot and experience healthy hair even after 40” People love positivity. 4. Catch attention People have sh*tty attention. Your job - Make them read the first line. Then the next one. Then the other one. And keep going. How? Half-finished sentences. Suspension points. Transition words. 5. Action > Description “Our gym routine is effective, healthy and perfect for your body” → “Our gym routine makes you lose rapid weight, and keeps track of your body and energy levels” Replace all your adjectives with verbs for a better copy. It’s this simple to be a good copywriter. 5 basic hacks and you have cracked the code.

As consumers, you are a key player in keeping businesses competitive. It is your choice of which product to buy ultimately sets the direction that companies take. Also by staying informed - and reporting companies you think are not acting in a fair, competitive manner - you can do your bit to ensure businesses keep delivering more choice, quality, innovation and lower prices. This consumer behaviour leads to battles like Pepsi vs Coca Cola or Adidas vs Nike. Which in turn is fruitful in the landscape of marketing and great for consumers.

Tuesdays at CwC are about appreciating the commenting masters of LinkedIn. Featuring the top comments of the week by - 1. Chris Starkey 2. Adelle Fieldsend 3. Chrissann J. Thompson 4. Neha Jadeja 5. Demi Harmse

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Do you use their products? If yes, what made you choose them?

We are back with the 38th edition of the LinkedIn Hall of Fame. Featuring the top writers of the week - 1. Dafe Alexander 2. Andrea Baratta 📈 3. Dipesh M. 4. Agnė Marija Mokrikaitė 5. Emmanuel Jibogun

What Words Should I Cut While Writing? The common misconception amidst people writing online is that they aren’t “good enough.” Well, none of us are good writers. Just that the ones who thrive here are great editors. And this is the 1st step to be one -   Cut stuff that is not needed. Nobody likes reading on and on in 2024. 3 words you should get rid of - 1. Cut → I think You don’t need to write that. Makes you look weak with your thoughts here. There is a sense of speculation around. You seem hardly convincing and we don’t want your advice anymore.   2. Cut → also The moment we read ‘also’. We skip. Makes us feel that there is an added information which was not relevant at first. That afterthought can be kept by you. Be direct. We’ll love you for it.   3. Cut → I would You lose your audience exactly at would. Because would means you haven’t. Now how do you think your audience will trust you if you aren’t practicing what you preach? Also shows a lack of experience again. Remember, good writers are always great editors.

Teremana is perhaps the biggest tequila company built on a personal brand. Kevin Hart, Elon Musk and so many more have tried their hands on having their own tequila. All of them saw a poor response even with a big brand. The Rock changed the game by connecting with his audience on Teremana Tuesdays. Shows how an engaged audience and community can be life changing. Teremana is on its way to be the biggest celebrity endorsed alcohol brand now. What are your thoughts on this?

Tuesdays at CwC are about appreciating the commenting masters of LinkedIn. Featuring the top comments of the week by - 1. Antonio Popivoda 2. Micheleina Charles-Hazelle 3. Ikemesit Moses-Aliozor 4. Fawaz Adeyemi 5. Blessing Adaugo 🦅