DDB Group Australia

🌏 Our team of Green Champions have completed their first 2 weeks of the #Changethebrief Alliance. How can we use creativity to help solve the climate crisis? 💡 You can't solve a problem until you truly acknowledge it's existence. 💡 Tap into what consumers care about and be active in re-defining what the 'good life' means. 💡 Use messaging to inspire action. Instead of 'climate change' re-frame it to 'systems change' to sharpen our focus. 💡 And a reminder that by no means is the situation hopeless. Thanks James Greet, Paddy Loughman & Joanna Yarrow for kicking us off.

🏁 Our CX and precision marketing team RAPP Australia have launched the second phase of digital transformation for Supercars. "The RAPP team made an incredible effort to understand the intricacies of our business model and delivered a platform that truly enhances how we work. From seamless ticket purchases to fan engagement, this platform transforms how we engage our fans and fuel commercial growth." 👏 A big thanks to our partners who helped make this a reality Supercars Vercel https://lnkd.in/gvhJVzVC

Today DDB Sydney is announcing the end of our 13-year partnership with Westpac effective from February 2025. It’s a bittersweet farewell for us, as our time with the bank has resulted in some of the agency’s proudest moments. Over the years we defied the banking category with emotionally charged work that connected with Australians. We saw the brand through leadership changes, a Royal Commission, the global pandemic, and a 200th anniversary; we co-created products, services and platforms, and had the privilege of shining a light on the brave men and women of the Westpac Rescue Helicopter Service. Saying we’re proud of this relationship would be an understatement, we loved shaping this brand and believe it always showed in our work. To our clients, past and present, many of whom have become lifelong friends: you always asked the best of us and fought for the integrity of the work when it counted – we say a sincere thank you. And to the many, many people of DDB past and present, who over 13 years put their hearts, toil and talent into this long journey, we couldn’t be prouder of what we achieved together. For us, now a new chapter begins. With Australia’s most passionate, experienced and creatively-awarded financial services team, we are ready and looking forward to the new partnerships to come.

🏃♀️ Did you know that someone who is 49 is 3x more likely to run a marathon than someone who’s just a year older? In the latest instalment of his popular Feels Wins series, Leif Stromnes explores the emotional hold milestone moments like birthday's have over us. https://lnkd.in/gKCRyrpg

💡 Last week at the SXSW Sydney Climate Changers Takeover Sheryl Marjoram & Rupert Price shared their thoughts on how advertising has the power to shape narratives & influence behaviour. ▶ Urgency: Increase the urgency in messaging to reflect the reality. Instead of 'Climate Change' refer to it only as a 'Climate Crisis'. ▶ Honesty: Let's not talk about 'climate change sceptics' – if you don't believe that the climate is changing, then you are a climate change denier. ▶ Partnerships: Rather than turn away from brands, be in the room with them to be part of the solution. Thanks LBBonline - Little Black Book https://lnkd.in/g8db6gD3

It's no surprise to us that our Creative Partner Jenny Mak has landed herself on B&T's Best of the Best Creative List. Jenny's long held belief is that the work should do all the talking and safe to say, her work speaks volumes. 👏 Big props JMak, we're super fans. https://lnkd.in/eRmgHb2i

🌏 💡 Creativity has the power to move markets, brands and people so we've joined the #Changethebrief Alliance to use our secret weapon to help solve the climate crisis. Originally launched in the UK by the Purpose Disruptors and brought to Australia by James Greet from The Payback Project, we're the first Australian agency to join but with the climate crisis no longer just a problem for scientists to solve...we don't want to be the last. Mi3Australia https://lnkd.in/gg5V5eQn

Incredibly exciting to see DyslexicU receiving global coverage from the world’s media over the past few days! 🌎👏 Learn more and enrol at www.dyslexicu.org

🏫 Welcome to a new school of thought. To launch The University of Dyslexic Thinking, the team worked alongside Richard Branson to create an epic anti-commencement speech. Learn more and enrol at www.dyslexicu.org

💡 Did you know that Dyslexic Thinking skills are the most sought after in every job, in every industry around the world?   Well, now you can learn them.   Last week at the UN General Assembly Meeting in New York, the team alongside Richard Branson and Kate Griggs launched DyslexicU - a new school of thought teaching the world the thinking skills of the future.   Learn more and enrol at www.dyslexicu.org