DigitalMaas

I am excited to announce that we have been nominated for Best Marketing Tech Solution in the 5th NORA ~ National Online Retailers Association Solution Partner Awards. Voting opens soon; in the interim, pick up some tickets to celebrate with us! Link in comments. #localmarketing #techawards #retail Here are some of the reasons we have been nominated; Localising E-Commerce: DigitalMaas Syncs Online Buzz to In-Store Buzz. DigitalMaas is an instrumental ally for the #retail sector, primarily by fortifying the connection between online activities and physical stores, a critical aspect in the current retail environment where digital influence is a significant driver of in-store traffic. Through advanced Local Area Marketing strategies, DigitalMaas ensures retailers are visible and attractive to online search consumers. The platform's sophisticated local marketing techniques and content strategies amplify local online presence, making it easier for consumers to find stores nearby, ultimately driving foot traffic and in-store purchases. We understand the importance of a seamless consumer journey from online exploration to in-store experiences. Managing and optimising accurate and real-time information on locations, products, and in-store promotions ensures that consumers have a consistent and updated brand experience. This strategy is particularly effective in harnessing the impulse of 'near me' searches, leading to immediate in-store visits. Online reviews are a powerful influence on the shopping journey. DigitalMaas's Reputation Management Tool allows retailers to aggregate, respond to, and leverage reviews across multiple locations. Positive reviews drive more local business; constructive feedback helps retailers continually improve the in-store experience. We provide retailers valuable insights into consumer behaviour, preferences, and local trends. Retailers can use this data to tailor their offerings, ensuring stores stock products more attuned to local tastes and demand. This level of personalisation enhances the shopping experience, encouraging repeat visits. Locally Influenced #Ecommerce: DigitalMaas recognises the power of local preferences in shaping e-commerce strategies. It allows retailers to create location-specific online ads, promotions, and events that resonate with local customers. Beyond offering tools and services, We are committed to raising the digital literacy of the retail sector. Understanding that the effectiveness of technology is maximised when users fully comprehend its potential, We invest in extensive educational programs. By empowering retailers with this knowledge, they become more adept in navigating the digital landscape, making informed decisions that propel their online and in-store performance. DigitalMaas is an invaluable partner for #retailers, helping them to thrive in a landscape where online interaction is increasingly shaping in-store retail success.

I am doing some interesting work, attempting to research what % of searches in a particular industry are up for grabs each month. IE Unbranded search terms where people are looking for a provider. A major player dominates some industries, whereas others are quite spread out regarding brand choice. But every month that goes by, at least 15-20% of search queries are up for grabs. Where a searcher has yet to choose a brand ( or doesn't know a brand) that they want to do business with, these unbranded search queries are on offer every single month. We are trying to crack the code of connecting our customers with this untapped 20%. This will be part of a new feature we will launch around Local Intelligence. If you are interested in being involved, shoot me a message or reply below, and I can share some of the early results we are seeing. In particular, we focus on the high commercial intent searches happening across the major search and mapping platforms ( Google, Apple, Bing, Meta). #local #intelligence