EssenceMediacom Australia

Gaming has become the new third space by tapping into social media's unrealised potential, with platforms like Roblox and Fortnite redefining digital interaction, content creation and now e-commerce at scale. Last Saturday, EssenceMediacom’s Head of Strategy, Marine Turner, joined an engaging session on the INVNT® Discovery Stage at SXSW Sydney titled "Going Under The Hood Of The UGC Gaming Revolution, discussing what’s driving trends in community engagement, creativity and monetisation. Massive shoutout to Marine for her part in this insightful presentation - we love to see it! #SXSWSydney #INVNT #GamingRevolution #Innovation #Breakthrough    Pippa Berlocher Sophie Price Sarah James Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis GroupM Australia & New Zealand WPP

Last week, to follow up our keynote with Rachel Muscat on stage at SXSW Sydney, Rachel and our panelists Luke Anton, Global Creative Director of Penfolds, Frunch Nazzari, Managing Partner of Archetype, and Chris Hitchcock, EssenceMediacom's Chief of Creative Futures, joined us for an intimate dinner with some of our clients to give them a taste of our SXSW Sydney content.    Thank you, Rachel, Luke, Frunch and Chris for such insightful sessions on how we can rise above collaboration saturation with co-creation that counts.    #breakthrough #collaboration #cocreation  #SXSWSydney Pippa Berlocher Sophie Price Sarah James Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis Rosie Baker Aimee Buchanan Nicholas Goldstiver Short GroupM Australia & New Zealand WPP  

TikTok House’s SXSW Sydney takeover took off last Thursday night, with our very own Sydey Head of Strategy, Marine Turner, speaking as part of GroupM Australia & New Zealand Goat’s panel discussion, “Mirror, Mirror on the Screen”. Marine joined Mable’s Sophie Bryden, BornBred Talent’s Stephanie Scicchitano, and BornBlak’s Tom Forrest, on a panel moderated by GroupM Goat’s Influencer specialist Michaela Tan, discussed the important question of whether brands are accurately reflecting Australia’s true diversity in their campaigns, and the value authentic diversity in influencer marketing plays in achieving a more inclusive media landscape and driving the bottom line.  A huge shoutout Marine and her fellow panellists for such an insightful conversation. #SXSWSydney #TikTokHouse #InfluencerMarketing #Diversity #Breakthrough Pippa Berlocher Sophie Price Sarah James Matt Scotton Stephanie Douglas-Neal Carl Colman Poorani Adewole Chris Hitchcock Jen Davis GroupM Australia & New Zealand

On Thursday a part of SXSW Sydney, Rachel Muscat, CEO and Co-Founder of Humanrace, delivered EssenceMediacom’s keynote on the evolution of brand collaborations and how to breakthrough in this space.   Rachel showcased her pioneering work driving collaborations in the streetwear, sneaker, beauty and lifestyle sectors, including her journey founding Humanrace with Pharrell Williams.   Rachel was then joined by Luke Anton, Global Creative Director, Penfolds and Frunch Nazzari, Managing Partner, Archetype in a panel discussion moderated by Chris Hitchcock, EssenceMediacom Australia’s Chief of Creative Futures.   The panel highlighted ways brands and creators can align to solve problems and shape culture, as well as tapping into the billion-dollar opportunities that collaboration can represent.   It was great to be part of SXSW Sydney again this year.    #breakthrough #collaboration #cocreation  #SXSWSydney Pippa Berlocher Sophie Price Sarah James Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis Rosie Baker Aimee Buchanan Nicholas Goldstiver Short GroupM Australia & New Zealand WPP

Breakthrough brand collaborations have cemented their role in the retail and consumer landscape! From Louis Vuitton x Crocs, to Pokemon Go x Van Gogh Museum, we have seen the most unexpected pair ups effectively enhance brands that consumers love! At SXSW Sydney 2024, EssenceMediacom will be partnering with Rachel Muscat, CEO and Co-Founder, Humanrace to host ‘Rise above collaboration saturation with co-creation that counts. In an exclusive keynote, Rachel will share her journey pioneering collaborations in the streetwear, sneaker, beauty, and lifestyle sectors, her role at adidas creating a partnership portfolio including Yeezy, Jeremy Scott, Opening Ceremony and her latest venture founding Humanrace with Pharrell Williams. Following, our Chief of Creative Futures, Chris Hitchcock will join Rachel on stage for a panel discussion with Penfold's Global Chief Creative Officer Luke Anton and Archetype managing partner Frunch Nazarri on how brands can create their own breakthrough collabs.   Head to the ICC Sydney Parkside Ballroom 1 on Thursday, 18th October at 1:30pm-2:30pm. For more details on the session head to:  https://lnkd.in/gJSU3vcc #Collabs #SXSWSydney #SXSW #EssenceMediacom #Breakthrough Pippa Berlocher Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis Maddy Cunich Frunch ______

Today is World Mental Health Day! Recognised globally on 10th October, this year’s theme is - ‘It’s Time to Prioritise Mental Health in the Workplace’. The day aims to raise awareness about mental health and encourage us to find better ways to support mental wellbeing in the workplace.    EssenceMediacom will be closing its offices on Friday, 11th October for World Mental Health Day. This will give our Essentials the chance to take a break, fully disconnect and focus on their overall health and wellbeing.   What will you be doing on World Mental Health Day? Share with us your plans and join us in prioritising mental health in the workplace!   #WorldMentalHealthDay #Essentials #Breakthrough Pippa Berlocher Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis

We are very excited to announce that Lauren Nolan, Planning Group Director from Sydney, won our Quarterly Breakthrough Behaviour award! Lauren exhibited breakthrough behaviour by graciously handling massive changes across her campaigns in a short period of time whilst also taking the initiative to support her teammates with other tasks. The way she keeps everyone in the loop – clients, partners, and the team, inspired great outcomes for them, all while keeping a positive attitude. Congratulations Lolly, on this breakthrough recognition! A huge shout out to all the other Essentials who were monthly winners in Sydney, Melbourne & Brisbane for showcasing our breakthrough values. Sydney – Eathan Kobe Cruz, Virginia Clarke Brisbane – Valentina Santolia Melbourne – Stefanie Crisafi, Matthew Kuek, Louis Fragiacomo #Breakthrough #WeDontStandStill #WeShatterConventions #WeDontWalkBy #WeBuildBetterTogether Pippa Berlocher Matt Scotton Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Jen Davis

The road ahead in retail marketing is evolving quickly, and last week, our Chief Data, Tech & Analytics Officer, Poorani Adewole took the mic as a panelist at the Criteo Connect event alongside Julia Edwards from Uber Ads and Mariano F. from Brown-Forman (Jack Daniels), shining a light on how brands, agency and publishers need to set up for Retail Media.   The panel spoke about the importance of integration and single-mindedness amongst brands, agencies, and publishers across commerce, how this can build better retail media practices, and they delved into the emerging trends in retail media. The panel also touched on how standardization is a challenge in retail media and how we can overcome this by focusing on measurement and data opportunities.    #Breakthrough #Essentials #CriteoConnect  #RetailMedia Pippa Berlocher Matt Scotton Chris Hitchcock Stephanie Douglas-Neal Carl Colman Jen Davis Alex Kirk Sophie Price Jack Graham

Recently, our very own Sports and Culture Strategy lead Dan Collier-Hill together with Kim Anderson took the stage at the Mumbrella Sports Marketing Summit to discuss the state of Women’s sport in Australia. They gave us useful insights to consider when making our next move as media and marketing professionals.    Fun fact: Did you know that less than 10% of the average sports media budget goes to women's sport? Or that fans of women's sport have better purchasing habits?   Dan and Kim highlighted that supporting women’s sport and riding the momentum with our investment is a huge breakthrough opportunity, ready for the taking.    To know more about sports media trends, you can reach out to Dan Collier-Hill, or Chris Hitchcock from our Creative Futures team.   #MumbrellaSports #WomensSport #SportsMarketing #Breakthrough

We are incredibly thrilled to share that Sophie Price, our Chief Strategy Officer received the prestigious Industry Contribution Award at last week’s MFA Awards.   Sophie's enthusiasm and commitment to mentorship and excellence in craft leadership has made her one of the most respected strategists in our industry. Her significant contribution to the launch of the ‘We Are the Changers’ industry purpose back in 2022 has encouraged ‘change making’ transformational work and diversity of thought. Soph has also been instrumental in the MFA Ex and MFA Awards program, driving best in class content and elevated award submissions across the industry.   We are so proud of you, Sophie! Congratulations for this well-deserved recognition. #MFAAwards #IndustryContributionAward #Essential #Breakthrough Pippa Berlocher Matt Scotton Chris Hitchcock Jack Graham Poorani Adewole Stephanie Douglas-Neal Carl Colman Rob Frost Abi Bleackley Hannah MacAuslane Jen Davis Alex Kirk