Fable Food Co

Fable Food Co

Food and Beverage Services

Sunshine Coast, QLD 6,119 followers

MUSHROOMS REIMAGINED

About us

Fable is made from shiitake mushrooms. We elevate their naturally dense, fleshy fibers and umami flavors to create a succulent culinary protein. We craft our products using simple and natural ingredients you’d recognize, letting you create dishes you can be proud to serve in your restaurant. We’re strictly free from GMO, preservatives and artificial ingredients. It’s real food, real mushrooms – but better. Loved by diners and chefs all around the world – Fable is served at over 1,500 venues across Australia, United States, Canada, United Kingdom and Singapore, with more opening every day. Connect with us! E: food@fablefood.co @fablefoodco | www.fablefood.co

Website
http://www.fablefood.co
Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Sunshine Coast, QLD
Type
Privately Held
Founded
2019

Locations

Employees at Fable Food Co

Updates

  • View organization page for Fable Food Co, graphic

    6,119 followers

    The countdown to Casual Dining Show - The definitive restaurant, pub and bar event is on! Come hungry and say hi to our team at Stand CD571. We'll be serving the incredible Shiitake Rendang from our friends at Roti King and our very own BBQ Pulled Shiitake. Don't miss the chance to get a taste of Fable - there will be plenty to go around! See you on 18-19 September at ExCeL London 🍄 #fable #casualdining #london #tradeshow #events #innovation #discover

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  • Fable Food Co reposted this

    View organization page for Fable Food Co, graphic

    6,119 followers

    🌟 MEET THE CHEF 🌟 Chef Bárbara S. was born and raised in Mexico City. For many years she has collected traditional, rare and ancient Mexican recipes, including 17th Century recipes from Mexico’s convent kitchens, and traditional ingredients. Her influences include Diana Kennedy, the well-known Mexican Cookbook author as well as the many regional cooks she has met in her travels throughout Mexico. Her extensive experience led her to open La Palapa Cocina Mexicana in 2000. As a truly authentic Mexican restaurant, La Palapa has been awarded the “Disctinctivo” by Sabores Autenticos de Mexico Foundation which promotes authentic Mexican products. “There weren’t even cows before the Europeans and there’s a huge tradition of foraged foods” — Chef Barbara Sibley shares the tradition of Mexican foods and her experience using Fable at her restaurants. La Palapa focuses on Mexico City tacos and authentic regional Mexican cuisine featuring Tacos al Pastor, Mole Negro Oaxaqueño, Salsa Pibil and many other specialties from different regions of Mexico. Salsas and sauces are rich and spicy and fresh ingredients are used. We are thrilled to be part of Chef Barbara’s selection of ingredients she incorporates on her menu to bring the people of NYC delicious Mexican food. A big thank you to Chef Barbara and congratulations to the team at La Palapa for 24 years of business! #fable #chefsfable #shiitake #mushrooms #behindthekitchen

  • View organization page for Fable Food Co, graphic

    6,119 followers

    🌟 MEET THE CHEF 🌟 Chef Bárbara S. was born and raised in Mexico City. For many years she has collected traditional, rare and ancient Mexican recipes, including 17th Century recipes from Mexico’s convent kitchens, and traditional ingredients. Her influences include Diana Kennedy, the well-known Mexican Cookbook author as well as the many regional cooks she has met in her travels throughout Mexico. Her extensive experience led her to open La Palapa Cocina Mexicana in 2000. As a truly authentic Mexican restaurant, La Palapa has been awarded the “Disctinctivo” by Sabores Autenticos de Mexico Foundation which promotes authentic Mexican products. “There weren’t even cows before the Europeans and there’s a huge tradition of foraged foods” — Chef Barbara Sibley shares the tradition of Mexican foods and her experience using Fable at her restaurants. La Palapa focuses on Mexico City tacos and authentic regional Mexican cuisine featuring Tacos al Pastor, Mole Negro Oaxaqueño, Salsa Pibil and many other specialties from different regions of Mexico. Salsas and sauces are rich and spicy and fresh ingredients are used. We are thrilled to be part of Chef Barbara’s selection of ingredients she incorporates on her menu to bring the people of NYC delicious Mexican food. A big thank you to Chef Barbara and congratulations to the team at La Palapa for 24 years of business! #fable #chefsfable #shiitake #mushrooms #behindthekitchen

  • View organization page for Fable Food Co, graphic

    6,119 followers

    It’s official!!! Our co-founder and CEO Michael Fox is coming to New York City! We’ve had an INCREDIBLE journey so far in the UK and Australia, launching into wagamamaZeus Street Greek, re-launching into Guzman y Gomez Mexican Kitchen and growing with our existing partners including THISBOWL FISHBOWLFonda Mexican, Côte Restaurants, Gousto Rosa's Thai, California Tacos Australia and Marley Spoon 💚 We’ve worked closely with some amazing restaurants including Bad Hombres Dining, La Bodega Brisbane, Mission District Melbourne, Naim Paddington, HOP Vietnamese and Roti King. Now it’s time to shift gears to the United States which has a population of 333+ million people — that’s a lot of mouths to feed and win over with our delicious pulled shiitake! Our mighty US team are already off to a strong start partnering with some amazing venues including PLANTA Restaurants,  Mendocino FarmsJust SaladCookUnity and JuiceLand, with many more coming soon! And a big shout out to our wonderful NYC based partners Neat USA, Mao's Bao, Mr Taco NYC and LA Palapa Mexican Restaurant who have helped us hit the ground running to bring our mushrooms to diners on the streets! 💪🏻 So the time is right for Michael to join the US team with his family! It’s going to be a massive change from their beautiful farm and veggie patch in the Sunshine Coast to the beating heart of New York City — but bring it on!! Lastly, thank you to EVERYONE who has supported us and joined our journey to help change the world, one mushroom at a time. The next chapter of our Fable awaits…❤️🍄 #fable #mushrooms #nyc #nextchapter

  • View organization page for Fable Food Co, graphic

    6,119 followers

    What the French is a taco? This Summer, Côte Restaurants are reimagining a cult classic of French street food, with flavours inspired by South America. Say hello to their French Onion Tacos made with Fable™ Pulled Mushrooms! Executive Chef Steve Allen has created something special with layers of slow-cooked caramelised onions, our umami pulled mushrooms and Reblochon cheese, served with a chimichurri mayonnaise. We all know that tasting is believing, so we gave away hundreds of the taco and everyone loved them (while they lasted)! A big thank you to the Côte team for such an exciting partnership and bringing our shiitake mushrooms to more diners across the UK. We can't wait for what next season has in store. If you haven't tried it yet, head down to your nearest Cote Restaurant to find out what all the fuss is about 🌮 #fable #coterestaurants #frenchtacos #shiitake #mushrooms #partnership

  • View organization page for Fable Food Co, graphic

    6,119 followers

    Our Co-founder and CEO Michael Fox is Talking Shiitake with George Peppou from Vow on Spotify, Apple Podcast (and wherever you might get your podcast). We'd love to know what you think!

    View profile for Michael Fox, graphic

    CEO & Co-Founder at Fable Food Co

    🎙️ Welcome to the first episode of my new podcast Talking Shiitake! Thank you so much for all the thoughts and feedback that lead to this. 🥩 In this first episode I talk shiitake with George Peppou, co-founder of cell cultured meat company Vow. George and I met back in 2019 when we were figuring out our paths in the alternative protein space. George went with the cell cultured approach, I went with mushrooms! 🤪 We each thought the other was crazy but put small angel checks into each other’s businesses just in case we were wrong and the other was right! So far we’re both happy with our decisions but we’ll see how this plays out! 👏 George has done an incredible job building VOW, they’ve progressed tremendously well. On the technical front VOW is fully vertically integrated, their costs of production are coming down into premium meat territory and they’ve built the largest operating cell culture line for food production anywhere in the world, by quite a margin. And they’ve achieved this having raised 1/10th the capital of other major cell based meat companies. 🧠 George has taken a very clever go to market approach. Rather than trying to leap straight to the mass market, VOW have launched their luxury FORGE brand and Quail Parfait product into 3 high end restaurants in Singapore with more restaurants and cities launching this year. Next stop will be the premium health niche targeting customers looking for meat products with very high protein, iron and micronutrient density in a highly bioavailable, delicious format. 📖 It’s a strategy taken straight from one of my favourite business books, Crossing the Chasm by Geoffrey A Moore, which inspires us at Fable too. 🥣 We talk about the potential challenges for the cell cultured meat space given strong consumer trends towards “real” food and George provides some interesting analogies with the growth of the cereal category. 🦣 Finally, George shares the story of their incredible PR win that he and his co-founder Tim Noakesmith drove with their Mammoth Meatball which lead to coverage in nearly every major global news outlet and appearances on Stephen Colbert amongst many other TV and news shows. 😊 This was a very inspiring conversation and exactly why I wanted to start this podcast - so I can Talk Shiitake and share some of the incredible conversations I’m fortunate to have with inspiring people like George. Check it out on: 🎧 Apple Podcasts: https://lnkd.in/dRA5-9eJ 👂 Spotify: https://lnkd.in/dBjnBhNA (with video) 📺 YouTube: https://lnkd.in/dNSuwmEu (with video) 🙏 I'd love to hear what you think of VOW's strategy and cell based meat in general. I’m new to hosting a podcast and I’d love any feedback on what you liked, didn’t like or think I can improve. Thanks!

  • View organization page for Fable Food Co, graphic

    6,119 followers

    We are incredibly proud to partner with Mendocino Farms, the first US West Coast fast-casual restaurant to introduce guests to Fable with their Philly Shroomsteak 🍄👏🏼 Together, we are breaking new ground in the world of plant-based cuisine with mushrooms and their magical succulence at the forefront. This is a massive achievement for both Fable and Mendocino Farms, as we continue to bring deliciously sustainable food to the table for diners. The hearty sandwich features Fable pulled shiitake, roasted red peppers, sweet onions, hot or mild giardiniera, plant-based American cheese and green peppercorn aioli on a toasted sesame roll. We can't wait for everyone to get a taste of this epic-ness. It's available NOW across all Mendocino Farms locations in CA, TX & WA. #new #launch #mendocinofarms #mushrooms #plantbased

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  • View organization page for Fable Food Co, graphic

    6,119 followers

    Ever heard of the "The Veto Vote"? This is where groups are choosing a restaurant based on their plant-based offerings 🌱 Long story short: if you can’t win over the minority (plant-based), you’ll lose the majority (meat-eaters) 👎 Gone are the days when plant-based dishes were an afterthought. Why? Because vegetarians aren’t stuck with just one choice anymore. There’s a good chance they’re taking their discerning taste buds (and their crew) down the road to that other restaurant. Is your restaurant being impacted by "The Veto Vote"? 🤔 #restaurants #plantbased #foodservice #insights

    View profile for Michael Fox, graphic

    CEO & Co-Founder at Fable Food Co

    Last Friday, I was catching up with a group of friends and we were deciding on a place to have some nice food and drinks. Being vegan and a lover of good food, eating out can be very hit and miss. We didn’t want to go to the restaurant that offered just one lonely plant-based option. Instead we went down the road to a cool new taqueria that offered a unique selection of plant-based dishes (they even had shiitake mushrooms on the menu!) This is something we have identified as “The Veto Vote” where groups are choosing a restaurant based on their plant-based offerings 🌱 That plays out as: if you can’t win over the minority (plant-based), you’ll lose the majority (meat-eaters). Those with dietary restrictions are often given the final say on where a group will dine. Just think about it, how many vegan or vegetarian friends and family do you have? This is an opportunity that restaurants need to capitalise on if they want to draw customers into their restaurants. But how?  ️ ⭐️ Stand out from the crowd. Innovation is one of the easiest ways to differentiate your menu, and there’s no shortage of amazing new products. ⭐️ Listen to what customers want. 85% of plant-forward diners are looking for healthy and natural ingredients. They want to know what plant based products are made from and they don't want them to be heavily processed. ⭐️ ️ Promote it. It’s no good having a stellar dish no one knows about. Remember that word-of-mouth is king so shout out about what you have to offer. Gone are the days when plant-based dishes were an afterthought. Why? Because vegans and vegetarians aren’t stuck with just one choice anymore. There’s a good chance they’re taking their discerning taste buds (and their crew) down the road to that other restaurant. That’s certainly what I did. If you want to learn more about ‘The Veto Vote’, feel free to reach out to me or our team who have written an awesome guide we like to call “The Veggie-Victory” - showing you how to unleash your fungi-tastic potential on menu! 🍄

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Funding

Fable Food Co 3 total rounds

Last Round

Series A

US$ 8.5M

See more info on crunchbase