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Femeconomy.com

Information Services

Choose female led businesses. Create gender equality.

About us

Femeconomy was established in 2016 by Jade Collins and Alanna Bastin-Byrne. The concept was to mobilise the female economy (who make 85% of consumer purchasing decisions), to buy from companies with female leaders. These companies are more likely to have workplace flexibility, more likely to employ women and less likely to have a gender pay gap, so they are helping to create gender equality for their employees and communities. How did the concept work? Femeconomy certified over 2000 companies who had at least 30% women on the Board of Directors, or were 50% female owned. Femeconomy encouraged female consumers, budget owners and business owners to purchase from these companies, using economic levers to help advance gender equality. Gender equality procurement As Femeconomy’s community grew so did the idea. Femeconomy advocated for large organisations and Governments across Australia to adopt gender equality procurement principles, and include women owned businesses in their supply chains. Gender equality procurement was legislated in the US in 1994, providing a global evidence base for the social and economic benefits of supporting women in business. After meeting and presenting to all State and Federal Government representatives between 2019 and 2023, New South Wales, Western Australia, Queensland, South Australia, Victoria and the Federal Government all committed to gender equality procurement strategies. This represents significant systemic and structural change to support women owned businesses across Australia. This is Femeconomy’s legacy, achieved through the support of an incredible community of women across Australia and globally who are committed to advancing gender equality. For more information on Femeconomy's legacy and portfolio visit femeconomy.com

Industry
Information Services
Company size
2-10 employees
Headquarters
Queensland
Type
Privately Held
Founded
2016

Locations

Updates

  • View organization page for Femeconomy.com, graphic

    3,353 followers

    Farewell from Femeconomy. Femeconomy’s intention was to demonstrate that as a community, we have accelerated gender equality in Australia in the following ways: *Increasingly, gender equality procurement practices are adopted by Government, Corporates and Not-for-Profits. *Women owned businesses are acknowledged and supported as a critical contributor to women’s economic security and workforce participation. Over the last seven years, this has culminated in Queensland, Western Australian, New South Wales and South Australian Governments all including gender equality procurement and women owned businesses as part of their strategies. We are thrilled that the New South Wales Government has committed $3.7 million to monitor the proportion of women-led businesses in government procurement and promote equitable practices in business. As part of this project they will support the success of women-led businesses through government contracts, certification and a one-stop shop for advice.  This is an example of changing systems and structures. This is our legacy, and this is where we will say farewell. We have always believed in collaboration over competition. The project in NSW is a significant opportunity to support women owned businesses and potentially, for new systems and structures to be adopted nationally. This demonstrable shift would not have been possible without Femeconomy’s community. Thank you. We encourage you to continue to support women owned businesses with your purchasing decisions, to amplify their business journeys and to support them as investors. They are a vital part of the movement to create gender equality in Australia and internationally. #femeconomy #genderequality #supplierdiversity #procurement #womenownedbusiness #diversity #inclusion

    • image of two women's heads and the message farewell femeconomy

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