Hunter

We love hearing good news from fellow founders across the globe. A big congrats Kate Necklen on your second prize. Here's to next year and beyond with Wonderland. 🙌🏼

Very cool news and a huge congrats Stefan Di Benedetto. Wishing you and SOLBEVI continued success.

THE MAKING OF... SOLBEVI When life gives you lemons… lean into your passion, double down on it, create a category-defining Limoncello Spritz, then share it with the world’. Ok, there’s more to Stefan Di Benedetto's founder story than that, but boiling everything down, it’s a wonderful narrative of tapping into a passion, belief, or gift and using it to not only drive your business but also to power change. Head to our blog to read his story 👉🏼 https://lnkd.in/eUfkHg_k #solbevilimoncello #limoncello #branding #brand #fmcg #cpg #startup #scaleup #passion #founder #founderstory #marketers #bootstrapping #investors #privateequity #venturecapital #smartinvestors #incubator #fastgrowth #unicorn #marketingtips #brandingtips #simplesells #themakingof

THE MAKING OF... BIPPI When it comes to starting up any FMCG/CPG brand, authenticity is an important ingredient that can help your business go a million miles. In Australian/Italian food label Bippi’s case, Founder and CEO Benjamin Circosta has a brand story steeped in it. And, thanks to his Nonna Emilia, it’s a story and product range that’s taken the Delis and Supermarkets of Australia by storm. We were massive fans before this interview so, we’re stoked to share his story in our The making of... blog series 👉🏼 https://lnkd.in/gDBUpPu5 #bippi #tastysauce #branding #nonnaknows #brand #fmcg #cpg #startup #scaleup #passion #founder #founderstory #marketers #bootstrapping #investors #privateequity #venturecapital #smartinvestors #incubator #fastgrowth #unicorn #marketingtips #brandingtips #simplesells #learnfromthebest #bestpractice #themakingof

HAPPY MONDY 📈 It’s always good to start the week on a high. This is ours: Fresh from their crowdfunding success on VentureCrowd, Vitadrop, the Aussie hydration supplement brand that’s making ripples in the ANZ market, has asked us here at Hunter to help them scale to even greater heights with a brand reboot that will not only connect with their growing fanbase but help them carve even more of a unique positioning within the category. Of the appointment, Vitadrop CEO, Charles Wood said "Hunter totally aligns with our values and gets the hunger a young business like ours has. But perhaps more importantly, their experience in scaling brands will have a profound impact on our future as they harness and focus our collective energies". Collective glow time. #Vitadrop #branding #rebranding #partnership #collaboration #scalingbrands #growthmindset #brandstrategy #brandidentity #branddesign #hydrationsupplements #Aussiebrands #crowdfunding #VentureCrowd #entrepreneurship #startuplife #growthhacking #brandingagency #marketingstrategy #brandstorytelling #innovation #creativity #clientcollaboration #smallbusiness #businessgrowth #scaleup #successstory #challengerbrand #retail #fmcg #cpg #LFG

#LFG 🦄 There's never a good time to start a business. There's never a bad time either. If there’s one constant we keep hearing from all ‘The making of…’ founders, you’ve just got to ‘f*ckin' do it’. Don’t wait for your product to be perfect, don’t sweat on your branding to be perfect. A minimal viable brand (MVB) will do the job. 👉🏼 https://lnkd.in/gmcjbEVj And don’t let inhibition get in the way. Surround yourself with support, connect with other founders, share your ambition with the world, keep learning and iterating on the fly, never stand still… and enjoy the ride. You’ve got this. 🙌🏼 Need help with your MVB or want to share your start-up story in our ‘The making of…’ blog series? 👉🏼 Get in touch, DM us today. #lfg #themakingof #branding #brand #startup #scaling #scaleup #sellingbusiness #founder #founderstories #foundermindset #entrepreneurlife #marketers #CEO #CMO #CEOmindset #investors #privateequity #venturecapital #holdingcompany #smartinvestors #rebrand #brandsuccess #strategy #fastgrowth #unicorn #profit #value #marketingtips #brandingtips #simplesells

NOW IS GOOD Knowing when it's time for a brand reboot is key, and it starts with spotting signs of trouble, like financial stress or heavy discounting. Admitting you need a change takes guts, but it's about more than just a facelift. It's a chance to go back to your roots, shake up the market, and take risks for growth. Simon Hakim, shares his thoughts on why it's worth having a go at a brand reboot and how it can bring a wave of positivity, boosting sales and market share. For the full story head to our blog 👉🏼 https://lnkd.in/gJCqz3Vm #purspose #strategy #launch #scale #sell #branding #rebranding #positioning #marketing #business #founders #fmcg #cpg #lfg #ambition #future Image source: Adobe Stock

Am I a bad brand? Now, you’ve probably seen THAT Nike ad? Good or bad, #loveit or #hateit, the new Nike Olympic campaign highlights the power a brand’s personality has when combined with a compelling story. Will the work help sell a heap of products? Probably. Will it propel the brand back into the public consciousness? Yes. But more importantly, it will provoke emotion. For any brand, owning that bit of headspace is gold. Other, more boutique sports apparel brands such as Rapha, Tracksmith, LSKD and Patagonia know only too well the value a brand story can deliver to the business, brand and audience. But what if you go the other way and focus solely on selling your product? Sure, that strategy has worked well for brands such as Gymshark and Lululemon, who’ve mastered their e-commerce and store experience. But if you’re a player trying to copy that formula, your chances of success will rely on product, price and promotions as you remove any emotional attachment to the brand. In addition, neglecting a brand narrative can limit your brand's ability to differentiate itself or establish customer loyalty. And this could have a detrimental impact on the long-term value of the business. Just saying. #nike #2XU #gymshark #rapha #lskd #patagonia #lululemon #tracksmith #branding #brand #globalsports #sportsmarketing #startup #scaleup #passion #founder #founderstory #brandstory #marketers #bootstrapping #investors #privateequity #venturecapital #smartinvestors #incubator #fastgrowth #unicorn #marketingtips #brandingtips #simplesells #learnfromthebest #bestpractice 

THE MAKING OF... ZUUM ENERGY GUM With the health and wellness world going through something of a renaissance, new brands are entering the category looking to disrupt things and wrestle market share off the Multinationals and Pharmaceutical giants. Nothing is sacred as founders add not just products that align more with consumer needs but a heady sense of fun and energy that catches the eye and changes minds. Zuum Energy is one such brand. We caught up with Co-Founder Eamon Roderick to chew the fat… and some gum. This is the latest edition of The making of… Zuum Energy Gum. Head to the blog to read their story https://lnkd.in/gf5uFEsq #zuumenergygum #energygum #branding #brand #fmcg #cpg #startup #scaleup #passion #founder #founderstory #marketers #bootstrapping #investors #privateequity #venturecapital #smartinvestors #incubator #fastgrowth #unicorn #marketingtips #brandingtips #simplesells #learnfromthebest #bestpractice #themakingof

THE MAKING OF... COOLS When it comes to creating a new brand and product range for the alcoholic beverage and ready-to-drink (RTD) markets, you’d be right in thinking that pretty much every rock has been turned in the search for a new angle. Been there. Done that. Got the T-shirt etc. Well, you’d be almost right because every once in a while, a founder like Dylan Hopkins comes along with a whole new approach, appeal and product that gets everyone wondering ‘Why didn’t I think of that?’ This is The making of… Cools. Head to our blog to read his story https://lnkd.in/gzpTqs4F #cools #tastybeverages #branding #brand #fmcg #cpg #startup #scaleup #passion #founder #founderstory #marketers #bootstrapping #investors #privateequity #venturecapital #smartinvestors #incubator #fastgrowth #unicorn #marketingtips #brandingtips #simplesells #learnfromthebest #bestpractice #themakingof