Honouring a Legend at Hell of the West 🏊♂️🚴♂️🏃♂️ This weekend, I Am Grounded is heading to Goondiwindi as a proud sponsor of the Hell of the West Triathlon—one of Australia’s toughest endurance events. But this year, it carries a deeper meaning for us. Our co-founder Lachlan Powell Powell will be racing in his first-ever triathlon, competing in his age group in honour of his late stepfather, Allan Pitman. Allan was not only a legendary coach and Ironman athlete but also a mentor and supporter of our mission at I Am Grounded. He won Hell of the West an incredible 28 times, and his dedication to endurance sports and proper fueling continues to inspire us today. To honour his legacy, we’re introducing the inaugural Allan Pitman Award, which will be awarded to the top overall male and female age group champions—a tribute to the grit, passion, and perseverance of age-group athletes. We’re also excited to be sponsoring our first tri event, fueling race weekend with our natural energy bars, ensuring athletes have access to clean, crash-free energy to power their performance. #HellOfTheWest #Triathlon #AllanPitmanAward #EnduranceFuel #SustainableEnergy #IAmGrounded
I Am Grounded
Food and Beverage Retail
Sydney , NSW 954 followers
A social enterprise adding value to coffee by-products, through Upcycling Coffee Fruit into Functional Energy snacks.
About us
I Am Grounded is a social enterprise focused on adding value to coffee by-products, through upcycling the coffee fruit into nutritious and impactful snacks. Every year, over 20 Billion KG of coffee fruit is discarded, resulting in significant environmental and social degradation. IAG is committed to solving this crisis through adding value to a currently discarded resource and educating and empowering by-product innovation. Our sustainable snacks are Antioxidant packed, have no added nasties, showcase only natural ingredients and are of course…delicious! Grab your box of impact snacks today! #Coffeeisafruit
- Website
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https://iamgrounded.co/
External link for I Am Grounded
- Industry
- Food and Beverage Retail
- Company size
- 2-10 employees
- Headquarters
- Sydney , NSW
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Coffee Fruit, Coffee Innovation, Consumer Packaged Goods, Sustainability, Coffee, CPG, Food Upcycling, and Startup
Locations
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Primary
Get directions
Sydney , NSW 2015, AU
Employees at I Am Grounded
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Christina Teo - Speaker, Podcaster, Executive Connector
Christina Teo - Speaker, Podcaster, Executive Connector is an Influencer Community clubchiefX | Soundingboard | Board Advisor | C-suite angel syndicate | Linkedin Top Voice | Launched world's 1st Windows smartphone |…
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Jeremy Liddle
Jeremy Liddle is an Influencer Climate, Tech, & Finance | PR, Investment, & Impact @ Third Hemisphere & UN SDGs
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Vanessa M.
Co-founder at I Am Grounded
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Lachlan Powell
Co-CEO & Co-Founder at I Am Grounded - Natural Energy Snack Brand | Civil Engineer | Project Management
Updates
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Our feature on Good Morning America made local Australian news! We spoke to the team at Business News Australia Pty Ltd about this serendipitous experience! Link to read article below. 👇 #startup #cpg #coffeefruit https://lnkd.in/gJ5pz_sf
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I Am Grounded reposted this
Founder & CEO @ RIND Snacks | Fast Company Most Innovative Co. | Sustainable Food Production
𝙂𝙊𝙊𝙊𝙊𝘿 𝙈𝙤𝙧𝙣𝙞𝙣𝙜, 𝘼𝙢𝙚𝙧𝙞𝙘𝙖! ☀️🍎📺 Protein everything, sure... 𝘣𝘶𝘵 𝘧𝘪𝘳𝘴𝘵, 𝘶𝘱𝘤𝘺𝘤𝘭𝘪𝘯𝘨! 🌎 Thanks to the amazing Stefani Sassos for spotlighting RIND Snacks and Sustainable Snacks on Good Morning America as part of her Top 5 Food Trends of 2025. Alongside fellow innovators Seven Sundays & I Am Grounded, RIND is proud to champion a new wave of snacks that maximize nutrition, minimize waste, and most importantly, 𝙣𝙚𝙫𝙚𝙧 compromise on taste. Keep it Real, Eat the Peel! 🍊✌ Stefani Sassos, MS, RD, CDN, NASM-CPT, NASM-WFS #GMA #ABC #upcycled #sustainability #snacks #healthy #foodwaste #brands https://lnkd.in/eawiQeqM
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I Am Grounded reposted this
Good Morning, America! ☀️🌍 I’m still pinching myself – our amazing SUPR bars I Am Grounded, were featured on Good Morning America this past Saturday (Friday NY time) as part of the top food trends of 2025, alongside RIND Snacks and Seven Sundays all working to reshape the future of food via upcycling! It’s an absolute dream come true to be recognised on one of the biggest morning TV networks in the U.S. And to think, I found out just a few days before the segment aired! By Monday morning last week, our samples were on their way to New York, and luckily, they made it just in time, taking their place front and centre on the GMA stage! 💪 The night before it aired, was a blur of scrambling – we were up late making changes to our website to allow international shipping to the U.S. and getting our SUPR Bars ready to ship out. This moment means so much more than recognition. It’s about our mission to reduce food waste by upcycling coffee fruit, creating healthy and sustainable snacks, and supporting Colombian farmers. To see our values showcased in front of millions of viewers is beyond exciting. A massive thank you to Stefani Sassos, MS, RD, CDN, NASM-CPT, NASM-WFS for spotlighting our work and to everyone who has supported us along the way. We’re just getting started – and we can’t wait to see where this journey takes us! The future of snacking is purposeful, and it’s just getting started! https://lnkd.in/gXvnPRiR #TopFoodTrends2025 #UpcycledSnacks #Sustainability #HealthyEating #FoodWaste #InnovativeSnacks #IAmGrounded #GoodMorningAmerica #PurposeDriven #SmallAussieBrandBigDreams
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I Am Grounded reposted this
Our newest employee made a whoopsy 🐶🙈
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Big News, Australia! We've got a fresh new look and added plant protein to your favourite flavours! Swipe right to see the new look Why SUPR Bars? -Made with wholefoods, including nuts and upcycled coffee fruit! -No added sugar, naturally gluten-free, and no artificial or natural sweeteners (already sweet enough)! -Under 200 calories with 19% plant-based protein to keep you feeling satisfied. Love coffee or need a clean energy boost without the crash of energy drinks? We’ve got you covered. Grab a bar and taste the difference. Find Australia's first caffeinated protein bars in the health aisle of our retailers or online! #Woolworths # harrisfarm
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Great to be mentioned in Food Tanks latest upcycling report representing Australia! Read more about our impact and others below!
I love that Food Tank always makes sure to look at what's happening #globally in #foodsystems, as opposed to just focusing on the US. Broader #representation of business solutions is key to understanding the whole picture. And it's just fantastic to know about what's happening in #Japan, #Canada, #Australia, #Denmark #Estonia. Thank you Danielle Nierenberg Bernard Pollack Clare Shanahan ÄIO, Oisix ra daichi, Barnana, PBC, Matriark Foods, PLANETARIANS, I Am Grounded, Green Bowl Foods, LESS & CO (Crust), Rootly, Cascara LLC, Bake Me Healthy Pluck Tea Inc.