ICON Agency

We’re thrilled to be a Finalist in The Anthem Awards for our campaign with the Alcohol and Drug Foundation, "Keep Their Future Bright". 🌙 In response to rising underage alcohol consumption, this campaign was developed to engage parents by framing the risks of secondary supply, using the metaphor of the night sky to represent the delicate teenage brain. ✅ The campaign successfully increased parental awareness of alcohol-related harms, reduced the belief that supplying alcohol is acceptable, and decreased the likelihood of parents providing alcohol to their children. It's an honour to be acknowledged by The Anthem Awards, which recognise the purpose & mission-driven work of people, companies and organisations worldwide. 🏆 You can VOTE for our campaign here: https://lnkd.in/gPbU7CF2 #AnthemAwards #MakeWhatMatters

Every run deserves a celebration, whether it's pros chasing their next PB or kids racing to the school gate. That’s where The Athlete's Foot Australia & New Zealand's expertise in 'fit' meets the heart of the everyday runner - and "Fit for Every Run" was born. 👟 We were beyond excited to team up with The Athlete’s Foot on the strategy, creative, production, and launch of their 360 brand campaign this year – spreading the word across TV, OOH, social, in-store, and POS. This campaign is all about shifting the focus from product to purpose, capturing the active lifestyle that’s at the core of The Athlete’s Foot brand. Read more: https://lnkd.in/g59NyFtV #CreativeCampaign #FitForEveryRun #TheAthletesFoot Kenneth Parris III Michael Knox Georgina Rees Gareth Fitzpatrick Simone Parravicini Aaron Scullion Christopher Lewis Marc Hoyler Emily Han Arthur Chan Michaela Le Steve Greenaway Russell Curtis and Janes Media Advertising Studio 3AM Heidi Fisher Mairead Comerford

We're proud to partner with transformational health brand, Amplar Health, on its recent integrated communications campaign for North Coast Health Connect. Part of our remit included a targeted earned media relations strategy and program, spanning Northern New South Wales, to help tell the story of this important health service and drive uptake amongst residents and visitors. #makewhatmatters

Seeing work that matters come to life is what it's all about 💙 We're so proud to have partnered with Cancer Council Victoria on the next phase of their Food Fight campaign, an important initiative to protect Victorian kids. 🔗 Campaign Brief https://lnkd.in/gjrJFq3M

ICON's very own Alex Wadelton would do just about anything to raise money for a worthy cause, and that's why we love him. Tomorrow, he'll be running 6,996 cricket runs (yes, really) to raise funds for the Murdoch Children's Research Institute (MCRI). Get behind him by making a donation, spreading the word, or heading down to Balnarring Recreation Reserve to cheer him on or tell him to run faster 💙 https://lnkd.in/gT3NFksK

ICON proudly announces our recent admission to the GovCMS Drupal Services Panel, solidifying our position as a trusted partner in delivering world-class digital solutions to government agencies across Australia.

We’re so excited to announce that ICON has been nominated for a Communication and Public Relations Australia Golden Target Award, for our World Vet Day Campaign with Royal Canin! This campaign combined PR, social media and influencer engagement to celebrate the unsung heroes - our vets. We encouraged pet owners to share their precious moments with their furry friends on social media, which wouldn’t be possible without the dedication and care that vets provide in looking after our pets. The result was an impressive 93 media pieces and a reach of over 5 million Australians. Most importantly, we helped bring much-deserved attention and appreciation to vets all around the country. #RoyalCaninAnz #WorldVetDay #GoldenTargetAwards Shannon O'Neill Tom Lock Fiona Nwoke Eline Hoeneveld Saskia Gray Aaron Scullion Ellen Deng

...and we're off! So excited to be shortlisted for Best use of Sponsorship with Airwallex x McLaren Racing in B&T's Awards 2024. Congrats to the other finalists! We'll see you at the finish line. 🏁 See here for more of our award-winning PR work. https://hubs.ly/Q02Q3Sxq0 #awards #sportssponsorship #formula1

Yesterday, we launched MyFitnessPal's latest campaign, MyFitnessPub, putting a healthy twist on the classic pub dishes we all know and love, masterfully created by author and nutritionist Luke Hines 💙 Kicking off with a segment on The Morning Show and ending the day with a media and influencer event to debut the dishes. Winner winner, healthy pub dinner ✅ Check out more of our work with MyFitnessPal: https://lnkd.in/gQg3Hxfx #MyFitnessPal #Communications #PR #InfluencerMarketing Nick Zonnios Shannon O'Neill Jaclyn Dargue Giorgia Rapella Eline Hoeneveld Georgie Menzies Bella Sewards

We’re opening the doors to our beautiful Surry Hills office in Sydney to small teams or freelancers in the industry looking for a centrally-located, collaborative space to work from.   ✅ 2-minute walk from Central Station ✅ Space for up to 25 people ✅ Fully equipped meeting rooms with tech setup ✅ Flexible terms to suit your needs ✅ Dog-friendly If you’re looking for a great workspace, please email gabrielle.gray@iconagency.com.au