Our Head of Product, Simon Tyrrell, recently spoke at the STWS - Sports Tech World Series - Conference in Melbourne, exploring "Deploying & Using Generative AI as Part of the New Frontier in Sports Tech." Simon shared insightful perspectives on how generative AI is transforming the sports industry, unlocking new opportunities for innovation and reshaping how teams, leagues, and fans interact with data and technology. He illustrated the incredible potential of AI to drive growth and elevate experiences across the sports landscape. A huge thank you to everyone who joined and engaged with us—together, we're paving the way for a bold, AI-driven future in sports! 🚀 If you're interested in learning more, please get in contact. #SportsTech #GenerativeAI #AIinSports #Innovation #FutureOfSport #SportsIndustry #TechInnovation #SportsTechWorld #AI #DigitalTransformation #NextGenAI #STWS #AIRevolution #SportingFuture #TechLeadership #SportsInnovation
iReel
IT Services and IT Consulting
Melbourne, Victoria 514 followers
Transcend The Game. The Leading Provider for Generative AI in Sport.
About us
iReel is an Australian sports technology company combining a deep understanding of the sports industry with advanced generative AI solutions. Our platform is uniquely positioned to support your organisation’s needs, delivering industry-leading results across performance, media, and fan engagement. We partner with the largest sports data and technology companies, turning complex forms of data into the natural language of sport. By transforming intricate sports data into actionable, narrative-driven insights, we simplify interpretation and empower organisations to drive strategic decisions and performance improvements through the power of AI.
- Website
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https://www.ireel.ai/
External link for iReel
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Generative Ai, Sportstech, and Innovation
Locations
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Primary
477 Collins St
Melbourne, Victoria 3000, AU
Employees at iReel
Updates
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Our Head of Product, Simon Tyrrell, recently spoke at the people2people event, "Bringing the Future of Leadership to Life," sharing valuable insights on how Generative AI is transforming strategic decision-making across businesses, the sports industry, and startups. Simon fielded thought-provoking questions on successfully adopting Gen AI and highlighted the benefits of leveraging this technology. He also delved into the semantic understanding of AI models and why building this foundation is crucial for meaningful impact. Great to see the future of leadership shaped by innovation! #GenerativeAI #Leadership #Innovation #SportsTech #AI #FutureOfWork
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iReel reposted this
As part of the Victory Pass demo at AMMI Park we were lucky enough to have the team from Swinburne University Sport Innovation Research on hand to conduct a study on the user experience and Fan interest in Victory Pass as a product. The results from participants include; ▶ 65% would pay to use Victory Pass in the future. ▶ 90% wanted Victory Pass as part of membership benefits. ▶ 40% of participants would be interested in Victory Pass as a one-time payment. Incredible results to receive as we continue to develop Frontier XR and the core technologies behind the immersive experience with our partners at iReel. Huge thanks to Dr. Carleigh Yeomans and Prof. Adam Karg. Find out more www.frontier-xr.com #victorypass #sporttech
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iReel reposted this
🚀 I've just dropped a new episode of Next Wave Conversations! 🚀 I enjoyed chatting with James Doyle, founder of iReel and former professional soccer player. We delved into his incredible journey, from scoring goals on the pitch to leading innovation in sports tech with generative AI. 🎙️⚽️ James shared how generative AI transforms sports analytics, offering game-changing insights and revolutionising how we utilise sports data. From tackling challenges in the sports tech industry to his vision for the future, this episode is packed with inspiring stories and valuable lessons. If you're passionate about sports, technology, or entrepreneurship, you don't want to miss this one! Tune in now and get inspired! 🎧👉 https://lnkd.in/gBXpKi8N Available on all podcast services! #Podcast #SportsTech #GenerativeAI #Innovation InnovateGPT Group George Stavrakakis Karl Redenbach Rupert Walsh
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iReel reposted this
If you are a sports fan and want to know how Gen AI is changing the sporting landscape, tune in to Next Wave Conversations this week. Apple: https://lnkd.in/ghY9YfKr Spotify: https://lnkd.in/gpS3aRZ5 James Doyle iReel InnovateGPT Group #NextWaveConversations #GenAI #InnovateGPTGroup
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iReel reposted this
Melbourne Victory Fans Experience the Future of Fan Engagement. We recently completed a successful alpha test of Victory Pass at AAMI Park, Melbourne, with 50 lucky Melbourne Victory members experiencing the game like never before through immersive virtual reality. This groundbreaking initiative, developed in partnership with Melbourne Victory Football Club, Swinburne University of Technology and iReel, allows fans to get closer to the action and feel the game like never before. The overwhelmingly positive feedback from participants validates our commitment to pushing the boundaries of fan engagement and immersive experiences. Stay tuned for more updates on Victory Pass and Frontier! #victorypass #immersiveexperience #virtualreality #xr
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iReel reposted this
Melbourne is the greatest sports city in the world 🥇 You'd struggle to name another metropolis that can boast: 🇦🇺 A Grand Slam tennis tournament 🇦🇺 A Formula One Grand Prix AND 🇦🇺 A Sport that is nearly mono centric, in the AFL But how do we capitalise on this competitive advantage and make it into a global leader in Sports #tech & #innovation? This is the question we posed at last week's event in partnership with iReel & ASTN - Australian Sports Technologies Network My key takeaways from hosting the event were: 🏈 We're playing catch up on major competitions like the English Premier League that are more sophisticated in how they translate data - and need to start using them as a benchmark 🏈 We need domestic sports teams to take a risk on new innovations and back #founders like James Doyle & Scott Miller in country, before the take their technology offshore to bigger markets 🏈 There's a growing community of ex athletes in Australia that are ready to invest in new technologies in their industry It's not everyday that you get to interview an AFL player with a broken elbow, a horse raining professional and an ex EPL & Australia coach and get to totally nerd out on the way they using Tech to WIN in their respective industries 🤓 Excited to see the sparks that continue from this fascinating conversation and how Australian can win on the global sporting tech landscape Written by an Englishman who is trying to forget the Ashes while writing this 🦁 🦁🦁
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I wanted to take the time to sincerely thank everyone who attended the iReel Sports Tech Industry Event last night. The real insights we received from panellists and the discussions that persued were exceptional. A big thank you to ASTN - Australian Sports Technologies Network for your ongoing support. #sportstech #innovation #genai
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iReel reposted this
Join us at the sports tech and innovation evening hosted by iReel and the ASTN - Australian Sports Technologies Network. Experience an engaging gathering of startup founders, industry luminaries, and venture capitalists. Engage in a VIP Q&A session where experts will share insights into the future of sports tech and its career implications over the next 5-10 years. Don't miss iReel CEO James Doyle's keynote address, where he'll unveil the transformative potential of Gen AI in decoding complex sports data into actionable insights. It's an event where innovation meets sport, promising an enlightening exploration of the evolving landscape of sports technology. Date: Thursday 9th May 2024 Time: 6PM Onwards Venue: Olderfleet, Club Lounge Address: 477 Collins Street, Melbourne, VIC 3000 Register here: https://lnkd.in/gZn2yf82
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How has technology impacted your life in sport? More importantly, how will it impact our lives in the next 5-10 years? Hear from industry leaders who are utilising all forms of cutting edge #sportstech every day. Join us at the iReel and ASTN - Australian Sports Technologies Network event this Thursday night at 6pm to network, discuss and debate all things sport!
Founder of Hype Man Media 📣 - Telling stories about Global Tech, Innovation and Startups 🌏 - LinkedIn Top Voice for Innovation 🏆 - Mentor/Advisor/Speaker/Writer/Host 🎤
Really excited to be getting back down to Melbourne next week 🛫 With the highlight being hosting this event with iReel & ASTN - Australian Sports Technologies Network Focused on how we make Australia a global #sportstech powerhouse 🏅 If you love #sport #tech or #innovation Then come and join us next Thursday ⚽ 🏈 🏏 Tickets here: https://lnkd.in/gWwyfwhi Scott Miller - James Doyle
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