Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

If you're anything like us, you're always searching for ways to up-level your innovation. Real marketers understand the difference between harnessing the power of AI to elevate their creativity and blindly relying on it, striking the perfect balance between leveraging AI assistance and continuing to innovate (while maybe even sneaking in an extra coffee break). ☕️😴 Well that’s where Iterable’s AI Suite comes in to do the heavy lifting. With our GenAI journey builder, you can build personalized campaigns faster than ever before—leaving you more time to fine-tune your strategy and connect with customers in meaningful ways. Join our customers like Nextdoor, SeatGeek, and Calm and unlock fresh ideas while optimizing every step of the customer journey. Iterable’s AI Suite saves you time so you can focus on what matters most, your strategy. Ready to see how fast (and easy) it can be? Watch the full breakdown of Iterable’s AI Suite now! ⬇️ https://lnkd.in/gGfRkPC8

Building a new journey can sometimes feel like writing a letter using a dumbbell as a pen, but that’s where the use of AI tools can step in and carry some of the load 🏋️♀️✍️ Over the summer, we introduced Journey Assist—our AI-powered, prompt-based tool that makes journey building more efficient. Now, whether you're creating a welcome series or updating an abandoned cart flow, you can design intricate journeys with just a few prompts. Marketers love it for the time-saving magic that enables them to focus on creating even more memorable customer experiences. Ready to streamline your workflow and unleash your creativity? Read the blog post to learn more about Journey Assist today! ⬇️ https://lnkd.in/ehKSUPpA

Cue the Curb theme song 🎶🤦 Did you know mobile app push notifications can boost engagement by up to 88%? Whether it's a timely re-engagement nudge or a curated content drop, brands are getting creative and we’ve rounded up some of the best examples. From ASOS.com reminding shoppers of their saved carts to Duolingo re-engaging users with short lessons, these personalized push notifications are what can help your team differentiate useful nudges from spammy annoyances in consumer’s minds. Ready to level up your push notification strategy? Read the full blog post ⬇️ https://lnkd.in/dXw5cJpw

Having a ton of user data but no way to activate it feels like preparing a pot of coffee, but forgetting to turn the machine on–everything is set, but it’s not coming to life. ☕️ ️ As a media company, Morning Brew had a massive amount of rich first-party data, but was missing a platform that could transform and activate that data in real-time. That’s where Iterable stepped in. Rather than needing a massive tech stack, Iterable enabled the Morning Brew team to accomplish all of their goals on a day-to-day basis while also offering an interface that both experienced and new marketers could easily navigate. Learn more about Morning Brew and their journey to Iterable in the full case study ⬇️ https://lnkd.in/eQEXejFf

And that’s a wrap on our 2024 Activate Tour—LA, you brought the star power to the final stop! 🌟🎬 Throughout this year, we dove deep into how AI, cross-channel marketing, and human connection can create marketing moments that truly resonate. Special thanks to our incredible LA speakers: 🚴♀️ Rachel Kamel from Zwift who taught us how to stay ahead by automating and prioritizing like a pro. ✉️ Matt Helbig from Really Good Emails and Jeanette Woodburn for their email expertise that are as popular as a blockbuster film premiere! From insightful discussions to meaningful connections, this event was all about taking marketing to the next level. Stay updated on all things Activate and stream past sessions here ⬇️ https://lnkd.in/gV_CSRmZ

And that’s a wrap on Activate Tour San Francisco! 🌁 From uncovering how AI can transform marketing to fostering authentic human connections, our amazing speakers brought powerful insights and inspiration to the stage. This year’s sessions featured so many can’t-miss moments and topics like: 🤖 Davida Gaffney from Randstad USA showed how AI can personalize, speed up strategy, and prevent churn. 💼 Kara Douglas from Rocket Lawyer shared how personalized newsletters drive loyalty and engagement. ✉️ Matt Helbig from Really Good Emails teamed up with Jeanette Woodburn for an inspiring chat on creating emails that truly stand out. Thank you to everyone who joined us and made this another unforgettable stop on the Activate Tour! Stay updated on all things Activate and stream past sessions on-demand here ⬇️ https://lnkd.in/gV_CSRmZ

Happy fall ya’ll! 🍂💻 As the weather cools down and meeting agendas start looking a little more jolly, marketers know that it’s never too early to start prepping for the busiest time of the year. In fact, the holiday shopping season now often begins as early as October and can stretch into January, and includes various sales events and holiday promotions. And with the extended timeline means that businesses need to be prepared even earlier than before! Don’t get left behind in the holiday shuffle, check out this blog post on how you can get a jump start on this year’s holiday email marketing ⬇️ https://lnkd.in/gEPxVB4r

Show me the ✨💵 positive customer experience 💵✨ Customer experience marketing isn’t just about making a sale—it’s about creating lasting relationships. When you put the customer journey at the heart of your strategy, the results speak for themselves: increased loyalty, positive reviews, and lifelong fans of your brand. It’s about more than just service—it’s about every interaction across every channel. From personalized messaging to listening to feedback and adjusting in real-time, every interaction cross all channels should make sure your customers feel seen, heard, and valued. The payoff? A stronger brand, better retention, and a customer base that’s in it for the long haul! Learn more about customer experience marketing ⬇️ https://lnkd.in/ejE8HkBs

The Venn diagram where the right message meets the right send time? That’s where you’ll find Iterable ♾️✨😌 Check out this episode of the Ragnarokast podcast featuring Iterable’s SVP GTM Strategy and Partnerships, Heather Blank, as she shares the best ways that brands can use AI to enhance customer engagement and personalization ⬇️ 🎧Listen now: Apple Podcasts: https://lnkd.in/e3GgfbCi Spotify: https://lnkd.in/emCSvM2q YouTube: https://lnkd.in/eAACCdaR Amazon Music: https://lnkd.in/e94DpEP2 and many of your favorite podcast networks.