KINESSO Australia

We are excited to announce that Kinesso Australia is a finalist of the Google Agency Excellence Awards in Measurement Solutions for ANZ! We are so excited to be selected as a finalist in Google's debut year of these awards, recognising world class agencies excelling in digital marketing. Ally Chai and Georgina Saroukos have provided nothing but support in the close partnership we’ve developed, thank you both! And of course, a massive thank you to the whole team for your work making this happen. Carly O'Grady Annette Lim Mackenzie Travers Kim Kho Andy Holford Jessica White #GoogleAdsAgencyExcellenceAwards #AgencyExcellenceAwards2024 #GoogleAds

*BREAKING NEWS* The way we navigate the internet is about to change... Google will start testing AI Overviews across Australia. "To start, AI overviews will be visible to a small percentage of Google Search users across Australia and New Zealand. and will roll out gradually over several weeks." Kirsty Beth McLennan takes us through what exactly Google Overviews are, what they mean for your business website and how you can optimise for this massive change. Gipi Gopinath Andy Holford Mychal Whittle IPG Mediabrands APAC Kellyn Coetzee

Meet the Team "A #marketer doesn't care about our separate brands, though - they just want to know that we're delivering an outcome or result. Coming together enables us to get that more holistic, performance strategy that we can give clients." - KINESSO Australia CEO Jessica White. AdNews Australia introduces the KINESSO Australia Team, the challenges they face, what they love most about working in their role, and more. #Meettheteam here: https://lnkd.in/ge5YeVYA IPG Mediabrands Gipi Gopinath Hope Williams Kellyn Coetzee Jessica White Andy Holford Benton Goodbrand #social #commerce #influencers #retailmedia #martech #data

Meet the Team "A #marketer doesn't care about our separate brands, though - they just want to know that we're delivering an outcome or result. Coming together enables us to get that more holistic, performance strategy that we can give clients." - KINESSO Australia CEO Jessica White. AdNews Australia introduces the KINESSO Australia Team, the challenges they face, what they love most about working in their role, and more. #Meettheteam here: https://lnkd.in/ge5YeVYA IPG Mediabrands Gipi Gopinath Hope Williams Kellyn Coetzee Jessica White Andy Holford Benton Goodbrand #social #commerce #influencers #retailmedia #martech #data

📖 For your weekend reading pleasure... She's at it again.. our very own Kellyn Coetzee, Head of AI & Insights at Kinesso, shares her thoughts on the latest annoucements from Google, Microsoft and Apple 🚀 In a rapidly evolving field, Apple, Microsoft, and Google are making groundbreaking announcements that are shaping the future of AI. From Apple's strategic on-device AI advancements to Microsoft's integration of GPT-4 into PCs, and Google's expansion of AI-powered tools, the race is on to redefine user experience and developer engagement. Kellyn's article dives into these developments with a sharp, concise analysis, offering a glimpse into how these tech giants are leveraging AI to drive innovation. Stay tuned for more updates as we navigate this exciting era of technological transformation! #AI #MediaAI #marketingAI IPG Mediabrands APAC

📖 For your weekend reading pleasure... She's at it again.. our very own Kellyn Coetzee, Head of AI & Insights at Kinesso, shares her thoughts on the latest annoucements from Google, Microsoft and Apple 🚀 In a rapidly evolving field, Apple, Microsoft, and Google are making groundbreaking announcements that are shaping the future of AI. From Apple's strategic on-device AI advancements to Microsoft's integration of GPT-4 into PCs, and Google's expansion of AI-powered tools, the race is on to redefine user experience and developer engagement. Kellyn's article dives into these developments with a sharp, concise analysis, offering a glimpse into how these tech giants are leveraging AI to drive innovation. Stay tuned for more updates as we navigate this exciting era of technological transformation! #AI #MediaAI #marketingAI IPG Mediabrands APAC

I'm taking part in UnLtd's Adland Bail Out to raise funds and awareness for breaking the cycle of youth incarceration. Tomorrow I'll be fingerprinted, interrogated and lined-up before sleeping on the cold hard floors of a prison cell. Did you know? • 8,982 young people aged 10-17 were under youth justice supervision during the year in Australia (AIHW, 2023) • Whilst First Nations people represent only 4% of Australian population, 57% of young people in detention are First Nations young people (AIHW, 2024) • Imprisoning young people causes a ‘revolving door’ of incarceration with 85% returning within 12 months when released from sentenced detention (AIHW, 2023) • It costs over $1 million per year, per young person in prison in NSW (NSW Parliament, 2023) Please support me to help raise some much-needed funds and awareness to help keep kids out of jail. https://lnkd.in/gc34tap2

On June 27, our very own Jessica White will be swapping her CEO hat for a prisoner's cap to support UnLtd's Adland Bail Out. 🚨 The mission: raise $1,250 bail to break the cycle of youth incarceration.🚨 https://lnkd.in/gMUcAQzu Your support funds vital programs that offer holistic support, legal aid, and skill development for young people. Every donation counts and is tax-deductible. Let's unlock a brighter future together! 🔓 #AdlandBailOut #UnLtd #YouthSupport

Recent revelations from leaked Google Search API documents and analyses by SEO experts have brought to light several critical aspects of Google's ranking mechanisms. These insights have significant implications for SEO strategies and the broader search ecosystem. Join our Head of Experience and Operations, Gipi Gopinath, as he unpacks Google's Big Black Box. 🎓 #SEO #GoogleLeak #SEOMarketing

🌟 We're thrilled to announce that three of our incredible leaders have been nominated for the prestigious B&T Power Women in Media Power List! 🌟 🎉 👏 Carly O'Grady – Paid Media Director 👏 Louisa Mennell – Head of Platforms & Intelligence 👏 Stefanie Morrison – Commerce Lead These remarkable women exemplify leadership, innovation, and excellence everyday. Their dedication and hard work continue to drive our success and inspire those around them and we couldn't be prouder to have them on our team! https://lnkd.in/g2UYgXFK #PowerWomen #Leadership #B&T IPG Mediabrands APAC