Want to learn more about navigating the complexities of misinformation on social media? Check out Zefr and the 4A's webinar featuring Dave Byrne, EVP Brand Safety & Privacy at IPG Mediabrands! The discussion on "Election Readiness in Social" provides crucial insights into the role of the industry in combating misinformation, and is a must-watch for anyone concerned about misinformation online.
“All of these different constituency groups have a role to play in making sure that we are adequately addressing misinformation in all of its forms.” - AJ Brown, COO at Brand Safety Institute Zefr & the 4A's recently co-hosted a webinar, “Election Readiness in Social," featuring leading industry voices including AJ Brown, COO at the Brand Safety Institute, Dave Byrne, EVP Brand Safety & Privacy at IPG Mediabrands, and Brittany Scott, VP of Measurement Partnerships at Zefr. A timely topic after last night's US vice-presidential debate, the full webinar offers a lengthy discussion on the complexity of misinformation on social, the acceleration of gen AI, and the responsibilities that users, platforms, brands, and the industry have in coming together to address this important issue. Watch the full webinar discussion here: https://lnkd.in/gmBEx5Fb #brandsafety #uselection #misinformaton #digitalresponsibility