ksubi

ksubi

Retail Apparel and Fashion

Rosebery, NSW 4,494 followers

Triumph of the Creative Outsider

About us

Ksubi was founded in 1999, and quickly gained a reputation as one of Australia’s hottest fashion labels. Our legacy was established. We became known for our DIY, rebel attitude and our now-iconic distressed denim and box cross logo. It wasn’t long before our signature look caught the eye of some of the most influential people in music and fashion. Beginning organically with a co-sign from A$AP Rocky, soon Ksubi was seen on icons like Kendall Jenner, Hailey Bieber and The Weeknd. Establishing ourselves as a global streetwear icon, we’re now the number one brand in Saks 5th Ave and the number one denim brand in Kith. Lines around the block are now a regular occurrence at our New York store. We apply our ‘beautifully imperfect’ design philosophy to wardrobe classics. Progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. Our ripped and worn jeans, denim jackets, cut off shorts, distressed skirts and beyond are statement pieces all around the world now. As the word of Ksubi spreads and our hype builds, we’re bringing our iconic clothing and rebel spirit to all avenues of the streetwear universe.

Industry
Retail Apparel and Fashion
Company size
11-50 employees
Headquarters
Rosebery, NSW
Type
Privately Held
Founded
1999

Locations

Employees at ksubi

Updates

  • View organization page for ksubi, graphic

    4,494 followers

    INTRODUCING KSUBI WINTER 24/25: DEMOCRAZY ++ Enter Democrazy: a world where rulebooks are thrown out, boundaries push and rebellion ensues. We invite you to take on Ksubi's renegade spirit this winter as we experiment with stud detailing, heavyweight knits and monograms, alongside our distinctive distressed denim. Check out the collection here: https://bit.ly/4fawbXE

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    4,494 followers

    KSUBI NEW YORK IS BACK AND BOLDER ++ Last month we reopened the doors to our Soho flagship at 26 Greene Street, welcoming our New York community back to an all-new Ksubi experience. Working with Legeard Studio- the team behind our Miami and Chicago stores - we undertook a major refurbishment, affirming our commitment to providing NY shoppers with a unique and elevated experience. Bringing to life Ksubi's signature grit-meets-luxury design, the store features raw concrete walls, bold red marble, new neon lights, a refreshed lounge area and upgraded fitting rooms. We also teamed up with two of the city’s most celebrated artists Hidji and Faust to create unique art installations. Hidji’s mural is a tribute to the hustle mentality of New York’s creatives and Faust’s brings his signature calligraphy artwork to our provocative “Haunted by Lovers” slogan. Check out Ksubi New York and say hi to the team at 26 Greene Street. More details on our stores here: https://lnkd.in/gKz9MD6X

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  • View organization page for ksubi, graphic

    4,494 followers

    ++ WELCOME PIP ++ We are excited to announce Pip Edwards as Ksubi’s new Creative Director. Pip is returning to Ksubi where she began her fashion career in the early 2000s. Edwards worked in various capacities during the early days of Ksubi, including design, marketing, and brand strategy where she was instrumental in shaping the brand's identity and appeal. Since then Edwards has established herself as one of the leading designers and brand experts in the Australian fashion landscape. Her fashion and business acumen has been integral to the success of some of Australia’s leading fashion brands. With this new appointment Edwards will bring her electric personality and energy to a global remit, responsible for Creative Direction encompassing design identity, brand image, trend forecasting and design innovation.

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  • View organization page for ksubi, graphic

    4,494 followers

    INTRODUCING 'THIS IS NOT A RODEO' ++ Last week we launched our Western-inspired capsule collection, bringing the wild west to the streets. The 21-piece range brings Western-inspired silhouettes and a country twist to Ksubi favourites across menswear and womenswear, alongside an extremely limited run of handcrafted hats made in partnership with local hatmaker BxmBxm. Cowboy-core with a Ksubi twist, designed for rebels alike. Check out the collection here: https://bit.ly/46Va6cF

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    4,494 followers

    KSUBI KREW: DC THE DON ++ Ksubi is assembling the Ksubi Krew - artists, performers and athletes in our global network that we know are pushing culture forward and making their mark. Our Krew are rebellious and bold free-thinkers that challenge convention. Unconventional, undeterred and forging their own paths. Bringing a unique twist to hip-hop and emo rap, Milwaukee artist DC The Don is the name to know. Check out more on DC The Don and his creative journey below ++

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    4,494 followers

    INTRODUCING KSUBI FALL '24: MAD MAD WORLD ++ Step into 'Mad Mad World' where chaos, non-conformity and the unpredictable are embraced. For Fall '24, Ksubi dives headfirst into the whirlwind of the world around us, offering an unrivaled combination of its madness and Ksubi's rebellious spirit. Check out the collection here: https://bit.ly/3YBiCLU

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    4,494 followers

    KSUBI KREW: THAF1RST++ Ksubi is assembling the Ksubi Krew - artists, performers and athletes in our global network that we know are pushing culture forward and making their mark. Our Krew are rebellious and bold free-thinkers that challenge convention. Unconventional, undeterred and forging their own paths. Hailing from North London, rapper and model ThaF1rst has worked with the likes of Skepta and A$AP Nast. Recently performing at the Ksubi x Steelo Steez Cypher at Ksubi London, ThaF1rst is on his way to quickly becoming a household name. Check out more on ThaF1rst and his creative journey below ++

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    4,494 followers

    KSUBI MELBOURNE GRAND OPENING ++ This week we celebrated two milestones, the opening of our new Melbourne flagship store and the launch of the Ksubi x Patty Mills collection, with an event at Ksubi Melbourne. NBA stars Patty Mills, Jock Landale, Matisse Thybulle, Josh Green, Dyson Daniels, Duop Reath, Olympic sprinter Peter Bol, AFL player Jack Silvagni, and fashion icons Pip Edwards, Elle Ferguson, Maxine Wylde and Jess Alizzi were amongst guests, joined by Melbourne's diverse industry of creatives across fashion, music, sports and hospitality. Check out the Ksubi x Patty Mills collection at Ksubi Melbourne, 321 Little Bourke Street https://bit.ly/4b2AFhF A special thank you to everyone involved. Video by Ali Alosh.

  • View organization page for ksubi, graphic

    4,494 followers

    KSUBI X PATTY MILLS ++ Our 16-piece collection in collaboration with NBA champion and Olympic medalist Patrick 'Patty' Mills is now live! The limited capsule collection is inspired by the athlete's formidable journey to becoming a household name. Patty’s story draws many parallels to that of Ksubi’s, born from the domestic leagues in Australia, crafting a path to global recognition without compromise or shortcuts. A mainstay at Fashion Weeks worldwide, Patty’s consistent delivery of expressive, elevated looks in the NBA tunnel have cemented him as a global style icon. The intersection of fashion and basketball have inevitably led to the two Australian icons coming together as part of a longer-term partnership, championing the triumph of the creative outsider. The collection offers both menswear and womenswear pieces that sit at the intersection of authentic workwear and contemporary fashion. Paying tribute to his Indigenous heritage and unsung Australian heroes, Patty’s collection brings together elements of heritage and modernity, telling stories of generations past and present. Check out more on the Ksubi x Patty Mills collection here: https://bit.ly/3XBUDvs

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  • View organization page for ksubi, graphic

    4,494 followers

    THERE GOES THE NEIGHBOURHOOD: KSUBI MELBOURNE NOW OPEN ++ Introducing our Ksubi Melbourne flagship to our global store network, now open on 321 Little Bourke Street. We've teamed up with local contemporary fine artist Mayonaize to create a limited edition Melbourne city tee, available exclusively at Ksubi Melbourne. Store design by AZBcreative. Check out more details on our stores here: https://bit.ly/3x5lrJE

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